Riina Einberg presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia

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Riina Einberg spoke about HR in start-up enterprise on Start Smart! event Wantrepreneur 2 Entrepreneur 1. december 2011 in Tallinn, Estonia. www.start-smart.me

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Riina Einberg presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia

  1. 1. Startups and founders - HRperspectiveRiina Einberg
  2. 2. Let’s start• 3 “founders”• A jury• 3 teams• Rest of you – observe, predict• Instruction and 12 min.• GO!
  3. 3. Instructions• (it’ a competion; volunteers)• Take a photo of head stand – Members of you own team 1p. – Other participants 3p. – Members of the jury 10p.• Team members are allowed to assist headstand• Use of several devices is allowed• 12 min. (Go!)
  4. 4. Experience vs. theory• Emotions• Physical/bodily sensations• Thoughts• Shame?• Embarrassment?• Cognitive dissonance?
  5. 5. What’s different at startup• Unbalanced, unfair competition - you have to create something from nothing – Knowledge of business sector + years of experience + different approach – Exceptional performance – Exceptional commitment• Race against time – money burns, so does commitment• Race against yourself - doubting• Constance change of plans
  6. 6. Your job as a leader is to ..• To engage exceptional founders• Constantly work with business model• To keep up “bonfires”• To recruite• To track progress and to give feedback• To make/take decisions
  7. 7. Keep up motivation and createloyalty• “Bonfires” – Technological puzzle – End user feedback – Energy and commitment of leaders – Self-development surge – Profit perspectives• Satisfaction is rational, loyalty is emotional – loyalty = commitment & engagement
  8. 8. How to make it happen• HR management – 80% - dealing with yourself and your key persons – Exceptional vs. ok or good (core competences) – Recruitment = engagement – Managing expectations & relationships – Power of motivation vs. benefits• Interaction vs. lot of time for planning• Ability to say no, to focus• Simple solutions, fast decisions
  9. 9. Shortly ..• Be honest about who you are, what you want – integrity and confidence make you believable and attractive• Don’t be afraid to fail and keep going• Quality is built in team• If you know direction and have 40% of information needed – go• Have fun!

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