How to flirt withTOUGH GUYS@andressusiStartSmart, 16.02.12
BACKGROUND   Flirtic.com, co-founder and    CEO (2010-...)   Cherry Media Group, co-    founder (2010-...)   Playforia....
FLIRTIC TODAY                                                           ...Rock’n’Roll mode on                  Registered...
Boring              Empty           Inadequate  Search & browse      Empty & static   Too serious or toocatalogue experien...
Solution: PLAYFUL DISCOVERY                              Addictive, Dynamic, Fun!Relevant suggestionsin ACTIVITY STREAM   ...
PLAY HARD!Flirtic way of meeting new people...have fun and let thingshappen :)                                    @andress...
BUSINESS MODEL           @andressusi | 07
„GROUPON MEETS EHARMONY“     Reinventing online dating business modelsHow it works?1.   Choose a guy/girl2.   Choose date ...
VIRTUAL GOODS & SERVICES      Visibility, Benefits, Access to Data        First string of paid services:            1.   V...
FLIRTIC’S TEAM          Andres Susi CEO, co-founder                   Investors/Board          Extensive experience in soc...
Meet the tough guys
TOUGH GUYS LOVEDESSERT                  @andressusi | 12
SHOW YOUR ACES       Tough guys love:       1. Solid team & track record       2. Unique approach       3. Large market ($...
Thank you!Andres Susi CEO, co-founder                                           Follow Flirtic on:Mobile: +372 52 31904   ...
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Andres Susi presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia

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Andres Susi presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia

  1. 1. How to flirt withTOUGH GUYS@andressusiStartSmart, 16.02.12
  2. 2. BACKGROUND Flirtic.com, co-founder and CEO (2010-...) Cherry Media Group, co- founder (2010-...) Playforia.com, CEO / Board member (2009-2010) MTVP, partner (2006-...) Education: MGIMO (Moscow, 1999-2004) @andressusi | 02
  3. 3. FLIRTIC TODAY ...Rock’n’Roll mode on Registered users3,000,0002,500,000  Public launch May 20112,000,000  300k registered users1,500,0001,000,000  Open in 5 languages: 500,000 0 RUS, ENG, EST, SR, PL May Jul Sept Dec Mar Jun Sept Dec 11 11 11 11 12F 12F 12F 12F  15 people (incl. part time) #1 in SERBIA  Seed round by Almaz Cisco fund in June 2011 #2 in ESTONIA  Finalist: @andressusi | 03
  4. 4. Boring Empty Inadequate Search & browse Empty & static Too serious or toocatalogue experience user profiles low quality Problem: LOW ENGAGEMENT, SHORT LIFETIME, WRONG EXPERIENCE @andressusi | 04
  5. 5. Solution: PLAYFUL DISCOVERY Addictive, Dynamic, Fun!Relevant suggestionsin ACTIVITY STREAM @andressusi | 05
  6. 6. PLAY HARD!Flirtic way of meeting new people...have fun and let thingshappen :) @andressusi | 06
  7. 7. BUSINESS MODEL @andressusi | 07
  8. 8. „GROUPON MEETS EHARMONY“ Reinventing online dating business modelsHow it works?1. Choose a guy/girl2. Choose date experience3. Wait for acceptance4. Pay and enjoy your date @andressusi | 08
  9. 9. VIRTUAL GOODS & SERVICES Visibility, Benefits, Access to Data First string of paid services: 1. Virtual gifts 2. Announcements 3. Spotlight 4. Invisibility / hide likes 5. Priority email @andressusi | 09
  10. 10. FLIRTIC’S TEAM Andres Susi CEO, co-founder Investors/Board Extensive experience in social Pavel Bogdanov networking and consumer internet: Investor/Board member CEO Ratesolutions.eu, co-founder Almaz Capital Partners Cherry Media Group, Kurat.com April Henry Graduated MGIMO (Moscow, Russia) Chairwoman VP Corporate Strategy, Yahoo Andrei Korobeinik Co-founder Allan Martinson Investor 7 years of experience in social networking: Managing Partner, MTVP Founder Evgeny Pshenichnikov Rate.ee, Ratesolutions.eu, CuteFund.com Co-founder / Board member Angel investor and Estonian MP CEO, Rate Solutions Graduated Tartu University (Tartu, Estonia) Nicola Riordan Marketing Advisor Ex: Skype, Tweetdeck, etc1-2 industry experts to beadded to Advisory Board @andressusi | 10
  11. 11. Meet the tough guys
  12. 12. TOUGH GUYS LOVEDESSERT @andressusi | 12
  13. 13. SHOW YOUR ACES Tough guys love: 1. Solid team & track record 2. Unique approach 3. Large market ($1B+) (*) a bit different on later stages raising A, B, ... rounds @andressusi | 13
  14. 14. Thank you!Andres Susi CEO, co-founder Follow Flirtic on:Mobile: +372 52 31904 Facebook.com/flirticEmail: andres.susi@flirtic.com @Flirtic_com@andressusi Flirtic.tumblr.comImage acknowledgements:Clown: http://flikieapp02.appspot.com/71af533decd44b8eac851b0b80891713.jpgGarfield: http://www.free-extras.com/search/1/garfield.htmMoney printer: http://stores.ahoudini.com/-strse-365/Money-Printer,-MKE/Detail.bokClint Eastwood: http://daddybydefault.com/the-5-coolest-tough-guy-movie-quotes/ @andressusi | 14

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