If you’re serious about social media, you need to be using social media integration tools. If you’re not using these tools, you’ll be wasting a lot of time while inefficiently managing your social media. You’ll have a harder time connecting with your followers and won’t be able to build your connections as easily.
The reality is, using the default settings on tools like Twitter and Facebook work for the majority of social media users, but aren’t terribly effective for a business with a strong social media strategy.
For example, Twitter and Google’s tools won’t natively allow you to schedule your posts. Instead, you can only post only the moment you post a status update. That makes it impossible to “pre-send” your messages for the next few days at one time.
Still not convinced? Here are the top 10 benefits to integrating your social media.
Top 10 Ways to ImproveYour Social Media IntegrationTop 10 Ways to Improve Your Social Media Integration www.StartRankingNow.com @startrankingnow fb.com/startrankingnow
#1: Encourage Use of Multiple PlatformsEncourage your audience toconnect on a variety ofplatforms. You’ll have moreopportunity to follow up andcan likely stay in touch over alonger period of time.
#2: Cross-Post Your Best ContentIf you’re cross-postingeverything across multipleplatforms, your audience maygrow weary of seeing thesame thing over and over.Instead, just cross-post yourvery best content.
#3: Survey Your AudienceTry a service likeSurveyMonkey.com to find outwhat your audience would liketo see more of (and less of) inyour social media interaction.
#4: Be Conscious of Time Zones You can’t be online 24/7, but social media integration tools can help you reach audiences in different time zones. Use this to your advantage.
#5: Put Together a TeamKeeping up with social mediaisn’t always easy. Assemblinga team can make it easier andmore interesting for youraudience too.
Tip #6: Improve Your ViralityPay attention to thetype of content thatyour audience readilycomments on, likesand shares.Do more of that.
#7: Automate Routine Tasks If you find yourself doing the same thing over and over again, find a way to automate it.
#8: Built-In Tools Can Help Too You don’t always need a 3rd party tool. Plenty of the big social sites like Twitter and Facebook have built-in integration tools to improve your social media participation.
#9: Manage Your EnergyJust because you’reintegrating your social mediaefforts, doesn’t mean youshould try to manage a largenumber of accounts.It’s better to do a few thingsvery well than spread yourselftoo thin across networks.
#10: Manage Problems and NegativityRespond quickly, coolly andappropriately to problemsthat arise. Criticisms are anopportunity to improve anddo things better.
Ready to Integrate Your Social Media?Join us at Marketing Blueprint Live! For more tips on Social Media and Internet Marketing http://www.marketingblueprintlive.com/ Del Mar, CA, Apr 4-6