If you’re serious about social media, you need to be using social media integration tools. If you’re not using these tools, you’ll be wasting a lot of time while inefficiently managing your social media. You’ll have a harder time connecting with your followers and won’t be able to build your connections as easily.
The reality is, using the default settings on tools like Twitter and Facebook work for the majority of social media users, but aren’t terribly effective for a business with a strong social media strategy.
For example, Twitter and Google’s tools won’t natively allow you to schedule your posts. Instead, you can only post only the moment you post a status update. That makes it impossible to “pre-send” your messages for the next few days at one time.
Still not convinced? Here are the top 10 benefits to integrating your social media.