Learning to write great copy is a crucial skill for marketers of all sorts to master. Having great email skills will allow you to stay in touch with people in your audience, make long term sales and increase your average visitor value.
Email copywriting differs from regular copywriting in several important ways. First, you’re competing against dozens of other emails for attention. Second, you’re getting people who’re often doing other things – Working, checking Facebook, etc. Third, there are technical matters to consider, such as deliverability and spam compliance.
Here are ten copywriting tips to help you get the maximum clickthroughs and maximum sales possible in the long run.