You've got a website with a fair amount of traffic. You're also using Google Analytics to measure that traffic, but you don't feel like you're using it to its full potential. Well, help is here. Loren Bast, self-proclaimed "Google Analytics Junkie", will take you beyond the basics. He'll show you how to make sure your setup is correct (it often is not), how to tweak your profiles to get a more canonical view of your data, and show you hacks to give you insight into your new channels of traffic (your twitter feed, your blog) and how GA can help you in the SEO front.