Location Based Mobile Dating



     Christian Wiklund CEO
         cwiklund@skout.com
Improve online dating...
   Make it faster!
Improve online dating...
Make it more interactive!
Improve online dating...
  Make it mobile!
Improve online dating...
Make serendipity happen!
SKOUT functionality

      ACTIVE                 PA S S I V E




See who is available   SMS alert of match
All web enabled phones
Who - The Mobile Generation
                                                                       *
• 18-34 year olds in ...
Distribution

• Local launches in major US cities
 ‣ San Francisco Q4 2008
 ‣ Austin Q2 2009
 ‣ Boston Q4 2009

• Connect ...
Customer Traction
         Doubled number of users during the past 3 months

70,000


52,500


35,000


17,500


    0
   ...
Engagement
 4 million minutes and 300k messages during the past 30 days

                         Chat 28%

Explore 20%   ...
Monetization
                                 Premium Account - $9.95/
• Free Account
                                 mon...
Team
                                                     VMware R&D
Christian Wiklund    CEO



                         ...
The Ask - VC
• Consumer grade location based platform built by an
  experienced engineering team
• Management team that ha...
The Ask - Media & Carriers
• Monetize the singles in your networks
 ‣ Revenue share
 ‣ Alternative to CPC/CPM based revenu...
Location Based Mobile Dating



     Christian Wiklund CEO
         cwiklund@skout.com
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Skout Utr

  1. 1. Location Based Mobile Dating Christian Wiklund CEO cwiklund@skout.com
  2. 2. Improve online dating... Make it faster!
  3. 3. Improve online dating... Make it more interactive!
  4. 4. Improve online dating... Make it mobile!
  5. 5. Improve online dating... Make serendipity happen!
  6. 6. SKOUT functionality ACTIVE PA S S I V E See who is available SMS alert of match
  7. 7. All web enabled phones
  8. 8. Who - The Mobile Generation * • 18-34 year olds in large 15,000,000 US cities that are: ‣ Singles 11,250,000 ‣ On the go 7,500,000 ‣ Looking for a match 3,750,000 0 2006 2007 2008 2009 2010 * Juniper Research
  9. 9. Distribution • Local launches in major US cities ‣ San Francisco Q4 2008 ‣ Austin Q2 2009 ‣ Boston Q4 2009 • Connect singles from Facebook, MySpace, and other social graphs • Partnerships
  10. 10. Customer Traction Doubled number of users during the past 3 months 70,000 52,500 35,000 17,500 0 Apr May Jun Jul Aug Sept Oct Users
  11. 11. Engagement 4 million minutes and 300k messages during the past 30 days Chat 28% Explore 20% Profiles 15%
  12. 12. Monetization Premium Account - $9.95/ • Free Account month (Q1 2009) ‣ Chat channels disabled Chat channels enabled ‣ List and view profiles Discount for commitments ‣ Create and view user generated content CC, Premium SMS and Wap Billing Virtual Goods (Q1 2009) Gifts (flowers, rings, bling) Emoticons Self Promotion
  13. 13. Team VMware R&D Christian Wiklund CEO Managed SourceForge.net for 5 years. Millions of users per Patrick McGovern CMO day. VP of Marketing of Splunk Senior VP at IDG. 15 years in media business. Ran MacWorld Colin Crawford Advisor Magazine Yahoo Mobile Mario Tapia Advisor Founder of Match.com Gary Kremen Advisor User Acquisition for Match for the past 3 years Jared Cluff Advisor Strategist on next generation web and mobile services Rudy De Waele Advisor
  14. 14. The Ask - VC • Consumer grade location based platform built by an experienced engineering team • Management team that has built 2MM+ user communities before • Path to Profitability is short • Seeking Series A ‣ Maintain engineering team ‣ Increase spending on marketing and user acquisition
  15. 15. The Ask - Media & Carriers • Monetize the singles in your networks ‣ Revenue share ‣ Alternative to CPC/CPM based revenue • Boost customer loyalty and satisfaction • Provide an intriguing feature set that differentiates you from competition
  16. 16. Location Based Mobile Dating Christian Wiklund CEO cwiklund@skout.com

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