Gc.Hook Mobile


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  • Good afternoon everyone. My name is Craig Dalton and I’m Vice President of Business Development for Hook Mobile. Thank you for having us here today as we are eager to reach out to new partners and the VC community. I know the audience here today is quite mobile savvy so I’ll just say a few words to set the stage.
  • Gc.Hook Mobile

    1. 1. A Platform extending Media to Mobile Craig Dalton VP, Business Development Social Mobile
    2. 2. 3 things about the mobile market I need you to know <ul><li>85%+ of the market has 12-key feature phones. </li></ul><ul><li>The majority of the market has a messaging plan, but does NOT have a data plan. </li></ul><ul><li>The majority of the market has never consumed rich media on their phone and does NOT know how to download anything to their device. </li></ul>
    3. 3. <ul><li>A Platform that enables ‘ Going Mobile’ for Social Media </li></ul><ul><ul><li>Utilizing MMS - within the existing mobile carrier infrastructure, our platform enables rich media (pictures, slide shows, audio and video) to be optimally distributed to mobile handsets regardless of device, carrier, or social networks </li></ul></ul>Who is Hook Mobile?
    4. 4. The Rich Media Opportunity ?
    5. 5. The Hook Mobile Platform <ul><li>MM7 interfaces/parameters </li></ul><ul><li>DRM settings per carrier </li></ul><ul><li>Support industry standards </li></ul><ul><li>Formatting of SMIL </li></ul><ul><li>Device discovery </li></ul><ul><li>Carrier guidelines </li></ul><ul><li>Transcoding across devices </li></ul><ul><li>Managing shortcodes </li></ul><ul><li>Carrier approval process </li></ul><ul><li>Premium billing </li></ul><ul><li>User authentication </li></ul><ul><li>Personal settings </li></ul><ul><li>Etc. </li></ul>Social Mobile
    6. 6. Why MMS? <ul><ul><li>MMS is rich media; yet MMS clients are resident in virtually all mass market handsets </li></ul></ul><ul><ul><li>MMS is charged as message and does not require a data plan (i.e. addresses the mass market) </li></ul></ul><ul><ul><li>Push Messaging awakens devices and users and ‘forces’ interaction vs. pull which requires user initiation. This creates market growth. </li></ul></ul><ul><ul><li>Operators have invested billions in MMS infrastructure and need partners to help drive usage </li></ul></ul>
    7. 7. The iPhone and other smart phones <ul><ul><li>We know iPhone users have a data plan, therefore we can deliver content via SMS links to the Safari browser knowing that data charges are not an issue.. </li></ul></ul><ul><ul><li>We deliver rich media optimized specifically for each devices’ capabilities and end user economics </li></ul></ul>
    8. 8. Supported Revenue Models <ul><ul><li>Subscription </li></ul></ul><ul><ul><ul><li>Example: VooZoo Mobile $3.99 per month </li></ul></ul></ul><ul><ul><ul><li>Example: Pic2phone $1.99 per month </li></ul></ul></ul><ul><ul><li>One Time Premium Events </li></ul></ul><ul><ul><ul><li>Share this photo slide with friends for $.50 </li></ul></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><ul><li>Ad insertion into MMS or dynamically generated WAP pages </li></ul></ul></ul>
    9. 9. What it looks like - Social Media http://apps.facebook.com/pictophone
    10. 10. What it looks like - Social Media http://apps.facebook.com/voozoo-mobile
    11. 11. Where to give it a try: Facebook: http://apps.facebook.com/voozoo-mobile http://apps.facebook.com/pictophone On deck at AT&T -multimedia storefront At Under the Radar -SMS <Demos> to 512530 follow instructions -See us in the lobby for full demos iPhone Users -See me for beta version of MMS client Contact me: [email_address]