Minimum Viable Product - Ben Cheng

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Oursky/Pandaform/FileSQ/Kinocam 創辦人 Ben Cheng 講述 minimum viable product (MVP) 的概念。@StartLab.HK 香港創業實驗室 Bootcamp 啟蒙訓練營 Day1 第一日

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Minimum Viable Product - Ben Cheng

  1. 1. Minimum  Viable  ProductBen  Cheng,  Oursky
  2. 2. How  I  end  up  here
  3. 3. Minimum  Viable  Product?
  4. 4. Version  of  a  new  product  which  allows  you  to  collect  the  maximum  amount  of  validated  learning  about  customer  with  least  effort;
  5. 5. Build RapidCustomer Hands  of  CustomerMeasure MetricsLearning Want  /  Buy
  6. 6. If  you  are  not  embarrassed  by  the  first  version  of  your  product,  you’ve  launched  too  lateReid Hoffman
  7. 7. Strategy
  8. 8. h<p://www.comparerehab.co.uk/pain-­‐killer-­‐detox.html
  9. 9. h<p://www.mark-­‐sanchez.net/?a<achment_id=511
  10. 10. h<p://honeybeeinthecity.blogspot.hk/2010/03/things-­‐i-­‐love-­‐thursday.html
  11. 11. h<p://www.jessicanorth.co.uk/2013/03/test.html
  12. 12. 2  months,Conv  18.02%362  Signups
  13. 13. $$$USD  19for3  months  free  +  20%  off*When  we  launch*
  14. 14. 38  paidConv  10.4%
  15. 15. Problems  /  Mistakes• AcquisiKons• Actual  Product  is  a  huge  leaps  from  the  landing  page– Didn’t  test  everything• Feel  like  I  want  it  !=  RetenKon

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