Distribution Strategy - Leon Ho

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Stepcase/Steply Canvas/Lifehack/Labelbox 創辦人 Leon Ho 講述 Distribution 的概念。@StartLab.HK 香港創業實驗室 Bootcamp 啟蒙訓練營 第二日

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Distribution Strategy - Leon Ho

  1. 1. DISTRIBUTION STRATEGYLEON HO
  2. 2. 10M+ DOWNLOADSSTEPLY APPS
  3. 3. 3M+ PV/MONTHLIFEHACK200 WRITERS10 POSTS/DAY
  4. 4. FAQ
  5. 5. BUILD A WORLD CLASS PRODUCTAND USERS WILL COME?
  6. 6. LET’S GET ONTO NYT,TECHCRUNCH, [...]?
  7. 7. HOW DO YOU DISTRIBUTEYOUR APPS?
  8. 8. 4 RULES
  9. 9. THERE IS NO SUCH THINGAS FREE DISTRIBUTION.
  10. 10. CUSTOMER ACQUISITION COST<CUSTOMER LIFETIME VALUE
  11. 11. CONVERSION=VISITOR PERFORMEDYOUR TARGET ACTION.
  12. 12. NO SILVER BULLET.MIN BET TO EXPERIMENT.
  13. 13. ACQUISITIONACTIVATIONRETENTIONREFERRALREVENUESTARTUP METRICS AKA AARRR BY DAVE MCCLURE
  14. 14. ACQUISITIONACTIVATIONRETENTIONREFERRALREVENUESEO, SEM, Social Network, PR,Campaigns, Biz Dev, Affiliates,Direct, Email, Blogs...Landing Page, Onboard process,First real action...Email, Feed, Push, Drip marketing,Social, Features...Email, Affiliate, Campaigns, Social...Subscription, Usage fee, Per copy,In-app purchase, Lead generation, e-commerce, Ads...
  15. 15. SEARCHSOCIALMOBILEMEDIAIDENTIFY WHERE YOURTARGET AUDIENCE IS
  16. 16. SEARCH IS ABOUT INTENTION.
  17. 17. MOBILE IS ABOUT DISCOVERY.
  18. 18. SOCIAL IS ABOUT CONTENT.
  19. 19. MIN BET THEN OPTIMIZEVOLUME, COST, CONVERSIONCase Study: Lifehack SEO
  20. 20. REFERRALDecrease CAC, Increase CTV
  21. 21. IDENTIFY MOTIVATION.CREATE INCENTIVE.Share, Like, Pin, Invite, Follow
  22. 22. DON’T FORCE IT.
  23. 23. OFFICE HOURS TODAY.leon@stepcase.com

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