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Vertsol 2

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Vertsol 2

  1. 1. In just a few years, the current homogenized “voice” of business, the sound of mission statements and brochures. Will seem contrived and artificial as the language of the 18th century French court They cannot use the same old thing they have been doing for the past centuries and such. If they will not adapt the new language, they will most likely perish within the next couple of years
  2. 2. Already, companies that speak in the language of the pitch, the dog and pony show, are no longer speaking to anyone. <ul><li>no business can stay the same for over 10 years or so </li></ul>
  3. 3. Companies that assume online markets are the same markets that used to watch there ads on television are kidding themselves. <ul><li>What companies do now on the internet, putting ads and such, is no different from putting advertisements on the tv </li></ul>
  4. 4. Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing there best opportunity <ul><li>People today are connected to everyone. Companies have probably known this fact for some time now </li></ul>
  5. 5. Companies can now communicate with their markets directly. If they blow it, it could be there last chance <ul><li>communication on a global scale </li></ul>
  6. 6. Companies need to realize their markets are often laughing, at them <ul><li>Something cannot stay the way it is for a long period of time </li></ul>
  7. 7. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor <ul><li>Take a break once in a while and have fun </li></ul><ul><li>Life should not be taken so seriously </li></ul>

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