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Are midwives planning to consider the different characteristics and needs of Gen Z women?


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Presentation for Virtual International Day of the Midwife May 5th 2011

Published in: Health & Medicine, Technology
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Are midwives planning to consider the different characteristics and needs of Gen Z women?

  1. 1. 1<br />Are midwives planning to consider the different characteristics and needs of Gen Z women?<br />Dallas Knight <br />PhD Candidate<br />University of Otago, New Zealand<br />
  2. 2. In age<br />2<br />“mature” student<br />
  3. 3. At the end of this session participants should: <br />Understand Gen Z are different<br />Realise technology is changing and it is changing society<br />Be aware of some implications for the future of midwifery care<br />3<br />objectives<br />
  4. 4. 4<br />~1995<br />Gen Z<br />~2005<br /><br />
  5. 5. 5<br />using technology <br />‘normal’ and ‘natural’<br />connected<br />(to other people)<br />ubiquitous <br />information & communication<br />new & different <br />connections<br />
  6. 6. 6<br />
  7. 7. Billions (5.3) of mobile cellular subscriptions<br />Subscriptions (billion)<br />Source: The World in 2010 ITU facts and figures (International Telecommunications Union) <br />7<br />
  8. 8. Global numbers of Internet users has doubled (2005 – 2010)<br />Source: ITU World Telecommunication/ICT Indicators database<br />8<br />
  9. 9. convergence of hardware<br />computers & cellular phones<br />9<br /><br />
  10. 10. trend<br />Trend<br />10<br />convergence of hardware<br />computers & cellular phones<br />
  11. 11. development of the web<br />Web 2.0<br />Web 1.0<br />Few content producers<br />Many readers<br />Read only<br />Few participate<br />Many content producers<br />Many readers & producers<br />Interactive<br />Many participate<br />2 0 0 4<br />2 0 0 4<br />
  12. 12. development of the web<br />Consumer participation<br />Health professionals know best<br />Health information is dispensed for consumers to use<br />Web 2.0 technology <br />provides the platform<br />Consumers participate<br />User-generated content<br /><br />2 0 0 4<br />2 0 0 4<br />12<br />
  13. 13. 13<br />evolution of telecommunications<br />Rapid recent increase<br />New faster standards<br />
  14. 14. 14<br />tools<br />
  15. 15. 15<br />Cellular networks<br />summary<br />New media<br />Wireless Internet & Wireless LAN <br />Computing devices<br />Web 2.0<br />Cell phone devices<br />
  16. 16. women’s needs<br />Maslow’s hierarchy of needs<br />Drawn from: A.H. Maslow, A Theory of Human Motivation, Psychological Review 50(4) (1943):370-96<br />16<br />
  17. 17. 17<br />mHealth<br /><br /><br />
  18. 18. Mobile phones in the developing world(simple and cheap)<br />about 70% of the world’s 5 billion mobile phones are in the developing world<br />90% of the worlds population has access to a mobile signal<br />by 2015 about 60% of mobile phones are expected to be web enabled<br /><br />18<br />
  19. 19. In developing countries cheap mobile technology is empowering<br /><br />19<br />
  20. 20. mHealth<br />“mHealth has a crucial and even inevitable role in future healthcare, and <br />the development and exploitation requires a top-down strategy or framework to match and encourage a bottom-up innovation by healthcare practitioners.”<br />Patricia Mechael<br /> [Accessed April 30 2011].<br />20<br />
  21. 21. 21<br />Healthcare<br />practicioners<br />Development & exploitation of eHealth<br />Healthcare<br />organisations<br />Healthcare<br />Consumers:<br /><ul><li>Clients
  22. 22. Patients
  23. 23. Women</li></li></ul><li>“Organisations that do not embrace the Web’s natural communication-oriented strengths will fail when they enter into competition with those that do.”<br />GOVERNOR, J., NICKULL, D. & HINCHCLIFFE, D. 2009. Web 2.0 Architectures, O'Reilly Media Inc. P80<br />22<br />
  24. 24. Mobile Internet?<br />Yes. Ubiquitous Information<br />24/7 communication <br />Oh No!!!<br />Yes!<br />(Gen Z)<br />23<br />
  25. 25. Here we are in a virtual conference room courtesy of Otago Polytechnic, facilitator, Sarah Stewart. Sue Hickton and others (thanks)<br />24<br />Western Australia<br />New Zealand<br />
  26. 26. In the United States of America<br />A private/public-federal government co-operative<br /><br />text4baby<br />25<br />
  27. 27. Breastfeedingnz<br />NZ Government initiative<br />With strong midwife representation<br /><br />26<br />
  28. 28. Un-used channels<br /><br />27<br />
  29. 29. What about Skype?<br />Does all communication need to be face to face?<br /><br />28<br />
  30. 30. 29<br />Technology is not a solution<br />Solutions are found when the use of tools is maximised<br />
  31. 31. Midwives care for ‘well women’<br />“It is the midwife who has the complete range of skills necessary to provide the total maternity service for well women and their babies.”<br />(Maggie Banks, New Zealand midwife)<br />BANKS, M. 2011. Reclaiming Midwifery Care as a Foundation for Promoting 'Normal' Birth [Online]. Birth International. Available: [Accessed April 28 2011]<br />30<br />
  32. 32. Women’s needs<br />Information and communication needs for well women during pregnancy and postnatally are integral to midwifery service facilitation.<br />Is the use of information and communication technologies sufficiently considered?<br />By whom?<br />31<br />
  33. 33. Gatekeepers <br />or <br />Facilitators<br />32<br /><br />
  34. 34. DANGER<br />33<br /><br />
  35. 35. Image of “making ‘Dontcha Wish Your Cell Phone Was Hot Like Me?’ courtesy of ARI on Flickr. <br />34<br />
  36. 36. Are there implications for midwifery?<br />Do you and your organisation consider <br />‘women-facing’ technologies<br />over ‘midwife-facing’ <br />technologies?<br />Women-centred approach to service delivery maximising attributes of new ICT<br />35<br />
  37. 37. 36<br />Organisations<br />Midwives<br />
  38. 38. 37<br />Is your organisation considering the characteristics & needs of Gen Z women?<br />