Watch when they are stimulated                                                                                            ...
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The tipping point how little things can make a big difference malcolm gladwell


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The tipping point how little things can make a big difference malcolm gladwell

  1. 1. Watch when they are stimulated Dont Look away when they are bored On a few key areas Requires concentrating resources Kids Watch when they understandResponsible for starting word of mouth epidemics Connectors, Mavens, and Salesmen The Law of the Few Starting epidemics Children & TV Look away when they are confused Concentrated on Learning = Watching Change is possible Not Learning = Not Watching Behavior Belief Poor Belief People can radically transform their People who grow up Fatherless In the face of the right kind of impetus Underlie successful epidemics Buffeted by racism Immovable place May seem like an To social norms Implacable place Dont have the same commitment Look at the world around you As those from healthy middle class homes In just the right place With the slightest push Environment Personality It can be tipped Plays as big if not bigger role as heredity in shaping Intelligence Does not accord with our intuition Whatever that environmental influence is It doesnt have a lot to do with parents Test your intuition The World What children pick up from other children Fantasy Distinguish between Skill acquired laterally As, or more, important in the acquisition of language Reality As what they pick up at home Mavens More important than family influence In determining how children turn out Connectors Finding Cure for immunity Juvenile delinquency Salesmen High school drop out rates Often have to create many small movements first To create one contagious movement Paradox of the epidemic Studies of and a troubled family than he or she is in a troubled Epidemic behavior among children Sometimes The Tipping Point: How Little Things Can Good neighborhood + Troubled family neighborhood and a good family. Make a Big Difference - Malcolm Gladwell Demonstrate Child is better off in Identifiable Than in Troubled neighborhood + Good family Does not have a cause Epidemic & Kids Peer & Community Influence Rational cause Social Immediate feedback Kids get sick because other kids got sick Physical Powerfully shaped by External environment How you present matters Children Streets we walk down Stickiness depends on presentation People we encounter Information presentation Hold so much social power Few special people Shape how we act Find & Reach Shape the course of social epidemics Peer pressure Knowing people well enough What they think of you matters Individual decisions Compared to Different conclusions in group One person Ties to many groups Peer pressure Belief Make decisions in a group Fundamental change in peoples Social norms Susceptible to Behavior Community Other kinds of influence Practiced It is possible to do a lot with a little Create a community around them New beliefs could be Expressed © Ivan Staroversky - Nurtured