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#SocialMadness - Social Media Best Practices


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#SocialMadness - Social Media Best Practices

  1. 1. #SOCIAL MADNESS: Social Media Best Practices presented by sponsored byStarmarkBrandingAdvertisingInteractivePRDirectMobileSocialAnalytics
  2. 2. Starmark Our Backbone: Company Founded on Integrated Marketing Interactive, Social & Public Relations Return On Investment Focused Top-10 Diversity Owned Company in Florida Nationwide Recruitment Recognized Top South Florida CEO Includes: Peggy Nordeen Fort Lauderdale (Headquarters) CEO San Juan, PR Orlando, FLSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  3. 3. • Weekly eTip Newsletters • Based on Cutting-Edge Current Trends • Co-Authored In-house By Experts Within Discipline • Ongoing App, Web & Media Testing • Nationally Syndicated Content • Industry Benchmarks • Actionable WebinarsSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  4. 4. Owned, Earned & Paid Media Models: Defined Owned Earned Paid Collateral & Direct Response Public Relations Print Advertising Web, Mobile & Tablet Site Word-of-Mouth Advertising Networks Blog & Video Content Speaking Engagements Paid Search Social Media Channels Awards, Recognition Affiliate Email/SMS & Lists Search Engine Optimization Co-Op & Advertorials Location Marketing Social Distribution Sponsorships Custom Apps Customer Support Specials & Coupons Intellectual Property Buzz/Viral/Mass Opinion Outdoor & Trade Shows Intelligence Campaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling UI/UX Testing • Optimization • Progressive Refinement © COPYRIGHT • ALL RIGHTS RESERVED
  5. 5. Social Media: Understanding “Your Social Graph”STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  6. 6. Creating The “F3” 3rd. 3rd. 3rd. 2nd. 2nd. 2nd. FRIENDS FANS FOLLOWERSSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  8. 8. Social Media Channels DefinedSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  9. 9. Your Website & Blog Here at your home-base you will: • Speak in the voice of your brand. • Harness your thought leadership. • Give the deepest content surrounding your positions, knowledge and advice. • Create this as a “one-stop-shop” for your F3 to find all your social channels. • Give your F3 the ability to subscribe to your email, blog, newsletters and additional channels.STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  10. 10. A Facebook “Page” Provides Analytics • Remains currently the largest social community Rules of the social road: • Listen the most; “LIKE” often; replay with frequency; react only if challenged appropriately; respect all communities. • Speak with a positive, approachable tone and manner. • Facebook also contains a myriad of sub genres such as groups, apps and widgets that allow you to further create and extend your social engagement. • Facebook has implemented a “timeline” ubiquitously across personal profile and business pages. It’s important to note that anyone will be able to see, and review, any post (that you’ve assigned to be public) at anytime. • Use timeline’s robust Highlight, “Pin to top” and photo features to make an unforgettable visual experience. • For more great timeline information, see our presentation here: © COPYRIGHT • ALL RIGHTS RESERVED
  11. 11. Twitter Channels • Following competitors within your space can provide time-sensitive insight. • Following industry leaders can provide insight. • Retweet content from the leaders that you feel merit redistribution. • Tweeting with embedded links (showing resource) and #hashtags for search- ability is the best combination to make your content shareable - AKA: “retweetable” • Easy way to show perceived activity and engagement within your space.STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  12. 12. A YouTube and/or Social Video Channel Provides Analytics • YouTube is the second largest search engine to google. • First way people will find your search terms as they’re often indexed with less frequency on videos. • Give your search a competitive edge to be found with higher prioritized ranking. • Fill the description with rich keywords and links (back to your website) that you’d want to be searched and found by. • Please note: it’s good to document any speaking or live engagements that your brand might have as reference and a way to call participants back into your content.STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  13. 13. LinkedIn Provides Analytics • Incredibly powerful social channel for networking within your industry. • Creating and participating actively in “Groups” (not selling) can quickly move your perceived social credibility up. • Make sure that your Company Page is clean and well defined, employees have consistent photography and corporate “brand speak”. • Use the “Answers” tab as well to help (not sell) people/businesses within your given expertise and this will create instant brand loyalty.STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  14. 14. A Google+ Page • Google+ started as a Facebook haters cult; users wishing Facebook wasn’t what it continues to be instantly culminated here for conversation. This is important to note as you HAVE to message them with different conversational tone and content. • The rules are the same as other large social channels - follow proper social etiquette. • Follow your competitors and like-minded associates within the space; “+1” (give kudos) to articles that you think merit your interests; create and communicate smart and inspired content. • The conversations tend to lean toward a higher educated, technologically savvy and an affluent demographic.STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  15. 15. Slideshare.Net • Slideshare is a key component in creating “thought leadership” within your space. • Slideshare is ONE location where PowerPoint presentations, PDF, Keynote and other documentation can be posted for review, embedding and social sharing. • Creating a grouping of materials within your field of expertise on this channel can skyrocket your credibility and give you materials to link and embed across your social channels.STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  16. 16. Flickr and/or a Social Photo/Video Channel Provides Analytics • Photographic stills and video are essential to convey your brand. • Visually documenting your travels, products and events is as important to the fabric of your brand as the story is. • Having photos that can be distributed and embedded into your content brings higher search engine ranking and key-word association. • Photos give your user base an “insiders look” at your company and your culture.STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  17. 17. Foursquare and/or Location-Based Social Channels Provides Analytics • Location-based tools allow retailers and points of interest to create a digital landmarks that can be found with GPS-enabled smartphones. • Make sure that you “own” your company and its locations within these applications. • This technology allows businesses to adjust the users “consideration set” by presenting deals, offers and messaging within the same proximity space as other competitors. • For more great information see our presentation here: claim-your-venueSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  18. 18. Alternate Social Channels © COPYRIGHT • ALL RIGHTS RESERVED
  19. 19. #SocialMadness - StrategiesSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  20. 20. #SocialMadness: Strategies FOLLOWERS FANS FRIENDS ENGAGE INCENTIVIZE RECRUIT DISTRIBUTE COMMUNICATE ADVOCATEIntroductions Contests, Ask for support Extend your Questions, Keep community& networking coupons & deals efforts across feedback, surveys informed & channels & chit-chat empowered © COPYRIGHT • ALL RIGHTS RESERVED
  21. 21. #SocialMadness: Frequency within your social channels How much and how often should you communicate, externally to people to simply be social and involved in conversation? • Your blog: 1-2 posts per week • Twitter: 6-8 tweets per day • Facebook brand page: post 3-6 short posts per day • Youtube channel: Check once a day for comments; “LIKE” 1 video per day; “Add to” 1 video to a channel within your channel (typically something from your industry) once a week. • Google+ brand page: 3-6 short posts per day • Linkedin: Answer 1-3 questions on LinkedIn per week • In addition to the suggested, be sure to “LIKE” others’ comments and participate in as many conversations as your schedule will permit.STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  22. 22. #SocialMadness: Tools For Winning HootSuite / TweetDeck: • These tools are referred to as a social media dashboards. The tool allows you to import all of your social channels into one usable area where you can control your messaging. This is a must-have tool! • Buffer is a tool that allows you to connect your social channels to it, then the application randomly distributes the messaging over a specific time period. This prevents too many posts from being distributed all at once, AKA: “mass distribution” • SocialBro is an analysis tool that allows you to see when the best times to tweet from your account are and what your audience is interested in. • Bottlenose is a newer application that allows you to see and map trending topics within twitter.STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  23. 23. #SocialMadness - Best PracticesSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  24. 24. Social Engagement with your Audience• Listen!• Start question threads• Do not judge; simply be a part of the community and intervene only if absolutely necessary• Evolve! Make sure that your content isnt stuck at a dead end• Bring in outside authors, bloggers and spotlights• Be topical• Have fun © COPYRIGHT • ALL RIGHTS RESERVED
  25. 25. Dissecting the perfect “Tweet” • Hashtagging: Using a “#” before words on twitter assign them to be searchable and applicable to that post. Example: “I just picked up some great shoes! #nike” • Linking/Sourcing: Using the link to a post or a tweet to support it can add to its validity and specifications. Example: “I just picked up some great shoes! #nike - http://” • @Handles: Assigning an @handle* in a tweet (this is the name of a person or brand on twitter) can show them that you put them in context to the post. Example: “I just picked up some great shoes! #nike - @Nike” • Keywords: When you blog or post, you want to also try to use words that you assume people will want to search. Then ideally, they’ll find your content by those words and connect with your content via a search call *@handles are quickly becoming a way to connect users to other applications as well such as InstagramSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  26. 26. Your guide to social etiquette • Search top trending twitter, news & industry topics and add into tweets & posts • Ask to help your followers with free advice; respond to comments quickly • If you receive negative communications, listen, respond & resolve • Maximize your message times to meet your client’s attention • Maintain consistency with your brand messageSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  27. 27. Your guide to social etiquette cont. • Dont make it personal; don’t get drawn into conflict or overreact • Be open to constructive criticism and be thankful for the insight • Treat all your social channels like a different friends in a unique space • Maintain connections to your competitor’s channels – you might learn more than you think • Network "in real life" (IRL) and follow up with social outreach • Create opportunity for conversation with trending questions and surveys!STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  28. 28. Takeaways: • Increase your social activity exponentially during the event • Remember to recruit participation through alternate channels • Be enthusiastic, creative, enticing and infectious in your winning messaging! • Create physical signage and inform your staff to think “Social Madness” throughout the event • Use any email and or SMS lists to inform your F3 during the event!STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  29. 29. Thank You. Justice Mitchell VP, Interactive & Social Creative Director email: twitter: @justicemitchell © COPYRIGHT • ALL RIGHTS RESERVED
  30. 30. Stay Engaged! See us on Facebook for your free “ASK A STARMARKER” tool! Register for eTips & Free Webinars at Text “ETIP” to 24-7-365 to get our weekly eTip via SMS See for more education! © COPYRIGHT • ALL RIGHTS RESERVED