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Facebook Timeline For Business Pages

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Facebook Timeline For Business Pages - a snapshot of all the recent changes that have taken place with Facebook pages. The addition of timeline offers marketers and clients a world of robust possibilities. Let us show you what's in store for your Facebook page! Includes dimensions of all the new Facebook features.

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Facebook Timeline For Business Pages

  1. 1. FACEBOOK TIMELINE FOR BUSINESS PAGES 2012 2011 2010 2009 2008 2007 2006StarmarkBrandingAdvertisingInteractivePR 2005DirectMobile 2004SocialAnalytics 2003 2002 © COPYRIGHT • ALL RIGHTS RESERVED
  2. 2. Starmark: 30 Years of Excellence Our Backbone: Company Founded on Integrated Marketing Interactive, Social & Public Relations Return On Investment Focused Top-10 Diversity Owned Company in Florida Nationwide Recruitment Recognized Top South Florida CEO Includes: Fort Lauderdale (Headquarters) Peggy Nordeen CEO San Juan, PR Orlando, FLSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  3. 3. Starmark eTips ! • Weekly eTip Newsletters • Based on Cutting Edge Current Trends • Co-Authored In-house By Experts Within Discipline • Ongoing App, Web & Media Testing • Nationally Syndicated Content • Industry Benchmarks • Actionable WebinarsSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  4. 4. Facebook Changes HighlightsWhat’s New? 1. Facebook Timeline 2. Facebook Ads 3. Admin & Messages
  5. 5. Facebook Timeline HighlightsTimeline: • Everyone can preview now • All pages convert to Timeline March 30th, 2012
  6. 6. Facebook Timeline HighlightsHow Timeline Is Different: • Cover • Apps • Friend Activity • Pinned Posts • Larger Story Layouts • Milestones
  7. 7. Timeline: Cover HighlightsProfile “Avatar” Image: Cover: • Square image only (minimum • Always public 180x180) • 851 X 315 pixels • Needs to work independent of cover as your wall post avatar
  8. 8. Timeline: Cover HighlightsCover images must be at least 399 pixels wide and may not contain: • Price or purchase information, such as "40% off" or "Download it at our website" • Contact information, such as web address, email, mailing address or other information intended for your Pages About section • References to user interface elements, such as Like or Share, or any other Facebook site features • Calls to action, such as "Get it now" or "Tell your friends"That also means: NO MORE “LIKE GATES” on the cover.
  9. 9. Timeline: Apps HighlightsApps• “Tabs” are now “Apps” • Photos display by default• Thumbnails can be edited • # of Likes can be displayed • 3 apps decided by page• 111 X 74 pixel thumbnails • Up to 12 total apps in drop down• 1 pixel internal border Marketers: Apps can have incentive offers within them.
  10. 10. Timeline: Apps HighlightsApps Continued: • New navigation above app • 810 pixels wide • NO DEFAULT LANDING TABS
  11. 11. Timeline: Friend Activity HighlightsFriend Activity: • Top right of timeline • Encourages “Social proof” • # of friends that like a page • Shows to fans and non-fans • Sample of your friends • Tags not required • Featured friend comments
  12. 12. Timeline: Pinned Posts HighlightsPinned Posts • Top left of timeline • Up to 7 days • Calls to action encouraged • Can be targeted by location
  13. 13. Timeline: Larger Story Layouts Highlights• Links• Photos• Photo albums• Video• Starred posts (highlighted)• Activity
  14. 14. Timeline: Larger Story Layouts Highlights
  15. 15. Timeline: Story Admin Highlights
  16. 16. Timeline: Milestones Highlights
  17. 17. Timeline: Milestones Highlights
  18. 18. Timeline: Milestones HighlightsBenefits: • Creates story around your brand • Educates: • Mission • Values • Culture • History • Offerings • Gives a sense of longevity • Creates a sense of trust
  19. 19. Facebook “Premium” Ads
  20. 20. Facebook Ads: Social Ads Boost image  &  data  courtesy  of:  h3p://www.insidefacebook.com
  21. 21. Ads: “Offers”Offers • Replaces “Deals” • In news feed • Can be sponsored story • Redeem via email or mobile
  22. 22. Admin and Messages Highlights
  23. 23. Administration HighlightsAdmin • Manage content, users • Creates ads • Share Facebook and email • Get insights • Request name change
  24. 24. Admin: Activity Log HighlightsClick Admin / Manage / Use Activity Log: • All content, mentions, comments included • Filter by date or story type • View hidden posts, spam • Hide, delete, highlight, change date
  25. 25. Admin: Messages HighlightsMessages • Can be turned off by page • Fans and non-fans can message page • Reply in admin • Pages cannot message first Be sure to check your “Messages” daily as part of your routine.
  26. 26. Facebook Pages: http://www.learnfacebookpages.com/ Facebook Insight: http://www.learnpageinsights.com/ Facebook For Business:https://www.facebook.com/business/fmc/videos/
  27. 27. Thank You Get our weekly eTips: etips.Starmark.com Text “ETIP” to 24-7-365 to get our weekly eTip via SMS Google: Justice Mitchell VP, Interactive & Social Creative Director jmitchell@starmark.com @justicemitchellSTARMARK.COM© 2011 STARMARK

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