Star CJ Valentines day contest


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Star CJ Valentines day contest

  1. 1. Twitter contest for Valentines day#ReplacemovienameswithValentines
  2. 2. Campaign objective• To drive engagement on social media• Quirky content to generate brand interest• Increase in followers to expand brand reach
  3. 3. Hence our ideation to achieve it ..• To create a topic that would interest a lot of people to tweet on• The idea was to get maximum tweets on the topic and in turn also get a significant amount of followers• One of the topics widely spoken about on twitter is Movies, and with Valentine’s day just round the corner we decided to merge the both• To give the users something quirky to tweet• The hashtag to be used- #ReplaceMovienamesWithValentines
  4. 4. What we did…Tweeters were asked to reply to Many funny responses were#ReplacemovienameswithValentines retweetedThe activity was supported on Some tweets were made toFacebook with a post encourage people to tweet more
  5. 5. A few tweets..
  6. 6. Making it to the Trends list…
  7. 7. And finally trending in India..
  8. 8. Campaign Result Buzz about Star CJ AliveAccounts reached • 342774 Impressions • 1966261 Number of unique twitter • 431 account entries Increase in Followers Number of tweets around • 1900 the hashtag 50+ in just 8 • 110 hrs Retweets