Presented at F50.io conference June 23, 2014
© StartupReady.NET
 Stan Knutson was the technology leader behind two successful
startups, with combined exits of $85M and sales over $140M....
70% of businesses fail within 3 years
Fund
Raising
Where fundraising goes wrong:
8 Common mistakes
Ingredients for Success
Common Mistakes: Team
Good but not Awesome Team
M
I
S
T
A
K
E
1
T E AM
Insufficient “Relationship Capital”
M
I
S
T
A
K
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2
T E AM
Common Mistakes: Market
Bad Timing
M
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S
T
A
K
E
3
M AR K E T
Wrong Beachhead
within a large total addressable market
M
I
S
T
A
K
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4
M AR K E T
Common Mistakes: Business
Vanity Metrics / Traction
M
I
S
T
A
K
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5
B U S I N E S S
Which is the right prediction?
Unproven Growth Engine
M
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T
A
K
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6
B U S I N E S S
Common Mistakes: Product
Not enough product validation
M
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T
A
K
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7
P R O D U C T
Where is the “WOW”?
M
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T
A
K
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8
P R O D U C T
Reasoning
Reasoning: Strategy
WHEN?
Reasoning: Execution
Reasoning: Execution
People
Reasoning: Execution
Operations
Range Finding + Pitch
Deliberate Practice is Required
From
Deliberate Practice is Required
From To
Deliberate Practice is Required
From To Vision & Goal
If you want to learn more
about these topics
 The first meetup about pitching will be on July 14, 2014
you can sign up no...
Now Take Action
The 5+2 “Why’s” of being “lucky”:
How opportunity meets preparation
 Why this product & market?
 Why this team?
 Why no...
The 5+2 “Why’s” of being “lucky”:
How opportunity meets preparation
 Why this product & market?
 Why this team?
 Why no...
Preparation
Leads to Opportunity
Producing Luck
Vision
Pitching
Strategy
Execution
Team
Market
Business
Product
8 Common Mistakes Where Startup Fundraising Can Go Wrong
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8 Common Mistakes Where Startup Fundraising Can Go Wrong

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This presentation summarizes 8 common mistakes a startup can make that will prevent funding, or prevent success. I also present a model for organizing the information you find online and via seminars.

It was originally presented at the F50.io conference on June 23, 2014.

To learn more, come to our events in SF Bay Area. Signup for the newsletter and see the schedule at www.StartupReady.NET

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8 Common Mistakes Where Startup Fundraising Can Go Wrong

  1. 1. Presented at F50.io conference June 23, 2014 © StartupReady.NET
  2. 2.  Stan Knutson was the technology leader behind two successful startups, with combined exits of $85M and sales over $140M. He was also part of a startup that failed to raise funding as well multiple other startups that successfully raised funds. Mr. Knutson has been actively studying the process of getting funded for more than 15 years. He has two degrees from MIT.  StartupReady.NET is a premier content provider for EFactor and delivers education and support to entrepreneurs through seminars, one-on-one coaching and consulting.  EFactor.com is a platform for entrepreneurs. We provide inspiration support and a network of over 1 million other entrepreneurs to help you turn your ideas into successes.
  3. 3. 70% of businesses fail within 3 years Fund Raising
  4. 4. Where fundraising goes wrong: 8 Common mistakes
  5. 5. Ingredients for Success
  6. 6. Common Mistakes: Team
  7. 7. Good but not Awesome Team M I S T A K E 1 T E AM
  8. 8. Insufficient “Relationship Capital” M I S T A K E 2 T E AM
  9. 9. Common Mistakes: Market
  10. 10. Bad Timing M I S T A K E 3 M AR K E T
  11. 11. Wrong Beachhead within a large total addressable market M I S T A K E 4 M AR K E T
  12. 12. Common Mistakes: Business
  13. 13. Vanity Metrics / Traction M I S T A K E 5 B U S I N E S S Which is the right prediction?
  14. 14. Unproven Growth Engine M I S T A K E 6 B U S I N E S S
  15. 15. Common Mistakes: Product
  16. 16. Not enough product validation M I S T A K E 7 P R O D U C T
  17. 17. Where is the “WOW”? M I S T A K E 8 P R O D U C T
  18. 18. Reasoning
  19. 19. Reasoning: Strategy WHEN?
  20. 20. Reasoning: Execution
  21. 21. Reasoning: Execution People
  22. 22. Reasoning: Execution Operations
  23. 23. Range Finding + Pitch
  24. 24. Deliberate Practice is Required From
  25. 25. Deliberate Practice is Required From To
  26. 26. Deliberate Practice is Required From To Vision & Goal
  27. 27. If you want to learn more about these topics  The first meetup about pitching will be on July 14, 2014 you can sign up now: www.EFactor.com/PitchForFunding  The first Skill Salon will be about fundraising, you can preregister at StartupReady.NET  Both StartupReady.NET and EFactor.COM will be hosting other events and have online resources.  For more information about upcoming events, check the websites or email WhyNot@StartupReady.net F O L L O W U P
  28. 28. Now Take Action
  29. 29. The 5+2 “Why’s” of being “lucky”: How opportunity meets preparation  Why this product & market?  Why this team?  Why now?  Why can’t customers live without it?  Why will it scale from this beachhead?  Why will it make a lot of money?  Why will it make history?
  30. 30. The 5+2 “Why’s” of being “lucky”: How opportunity meets preparation  Why this product & market?  Why this team?  Why now?  Why can’t customers live without it?  Why will it scale from this beachhead?  Why will it make a lot of money?  Why will it make history? WhyNot@StartupReady.netTell us:
  31. 31. Preparation Leads to Opportunity Producing Luck Vision Pitching Strategy Execution Team Market Business Product

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