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How to improve your conversion rates - advice from Gate2Shop.


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Presentation at Flash GAMM! in Kyiv in 2010.
Talks about how to improve your conversion rates when it comes to payments.
Real case studies used.
Useful for selling games online, selling software online and selling digital goods online.

Published in: Technology
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How to improve your conversion rates - advice from Gate2Shop.

  1. 1. Sell. More. Flash GAMM!The Art of Conversion Kyiv, 2010
  2. 2. Agenda What is Conversion? The Art of Conversion - Payment Option Mix - Payment Page Case Studies Our Clients Any Questions Sell. More.
  3. 3. What is Conversion?
  4. 4. One of 3 Success Elements
  5. 5. The Funnel CAMPAIGNS
  6. 6. Why So Important? Higher More Loyal Conversion Customers = =Better Shopping More Repetitive Experience Purchases Better Shopping More Repetitive Experience Purchases = = More Loyal More Sales Customer
  7. 7. How to Increase Conversion Have the right checkout process Have the right mix of payment options Have the right payment page Have higher conversion
  8. 8. Right Mix of Payment Options +3 +2 +1 CC
  9. 9. Have the Right Payment Page Increased Sales by 30%?
  10. 10. Case Study 1 – Oberon Media • A Hidden Object client-based game • Specific checkout and billing was created • All credit and debit cards had to be supported • Compliant to all known international standards -PCI Purpose: increase number of customers and conversion ratio
  11. 11. Case Study 1 – Oberon Media No redirection + Unique billing cycle => higher conversion of more fewer purchases More Sales • Fewer chargebacks due to the amount deducted • Larger customer base and increased loyalty
  12. 12. Case Study 2 – Invideous• Newly launched platform for in-video revenue streams• Customer is Engagedwas devised Simple and quick checkout• Payment options included credit and debit cards, PayPal Optimized checkout process• Payment steps were down to a minimum Purpose : increase conversion and sales Higher Conversion => More sales
  13. 13. Conversion is Important!!!• Higher conversion means:  Better checkout process – intuitive and luring  The website is perceived as trustworthy and secure  More sales  More loyal customers => even more sales
  14. 14. Our Clients
  15. 15. Further Reference Look up Gate2Shop on Slideshare to see this presentation @gate2shop Any further questions –
  16. 16. Sell. More. Thank you!