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PickMeUp digital marketing


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PickMeUp digital marketing

  1. 1. Real Time Bidding, where is your digital advertising going? Online | Video | Mobile | Connected TV |DOOH By PickmeUp Advertising Connected to the digital ecosystem Christophe Legrand Head of Sales and Marketing +44 784 342 0964
  2. 2. Subjects covered RTB Ecosystem A quick snap shot of the RTB ecosystem and where the market is going, what RTB has changed in the advertising world and how it can help you achieve your goals efficiently. Pain – Gain – Time – Visibility – Performance 2
  3. 3. Who are we? PickmeUp is an international Digital Advertising company based in London, UK since 2009. Our work revolves around connecting brand to the right audience via various channels, mainly Internet (Banner and Video), Mobile, Digital Out Of Home and Connected TV. Developed a multi media RTB platform available for Brands and SM Agencies 3
  4. 4. What is RTB? 1. Wikipedia: Real-time bidding (RTB) is a new method of selling and buying online display advertising in real time one ad impression at a time. Also sometimes referred to as programmatic buying/selling . Instead of bulking buying and inventory-centric buying, RTB mimics stock exchanges and utilises computer algorithms to automatically buy and sell ads in real-time. RTB encourages the use of per impression context and targets the ads to specific people based on data about them, and hence dramatically increases the effectiveness of display advertising 4
  5. 5. A quick video? 5
  6. 6. Is it a complex environment? 6
  7. 7. Is it a complex environment? 7
  8. 8. Worldwide Inventory per month 77bn impressions 37bn impressions North America 7bn impressions Europe Asia 666M impressions South America 13bn impressions Africa Oceania 1,6bn impressions WW RTB spend: $2.6b in 2012, $4.5bn in 2013 8
  9. 9. Now for the figures 9
  10. 10. UK in brief 10
  11. 11. Benefits to advertisers? • Increased reach • Access the world now • Access millions of websites • Measurable results • Tracking pixels • Optimisation for better ROI • Machine learns from results (so does humans!) • Access wider audience • Only deliver to your audience • Find new customers • Reduce costs • RTB can be up to 10 x cheaper than going direct • Save time: no negotiation, just bid • Ease of use • Less errors • Less labor intensive • Faster to set up 11
  12. 12. Benefits to publishers? • Increased fill rate • 100% fill rate guaranteed • Can monetise any sites in minutes • Reduce cost of sales • Less sales personnel, the RTB platform does the selling guarantee the highest yields • Incremental revenues • The more visitors the more money • The higher the audience quality , better the prices • Easy control • Single panel rules all your inventory 12
  13. 13. Why is it changing the advertising landscape? • New School replaces Old School media buying • Transparency start to emerge • RTB started on the web but now we see it happening: • For mobile • For video • For connected TV • For outdoor advertising • For TV & radio ads • New advertising formats are emerging everyday and will soon become biddable 13
  14. 14. Thank you for your time. For more details contact us or come visit us on our stand Christophe Legrand +44 7843420964 Connect your agency to the digital ecosystem! – UK Company Reg: 07090693 - CONFIDENTIAL