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Using Google 
AdWords for SEO 
Stanislav Dimitrov, Ad Academy 
Google Confidential and Proprietary
Google Confidential and Proprietary 
About me 
• 10 years professional SEO/SEM 
• Google Certified Trainer 
• Co-founder @...
Great SEO Always Starts With Great Keyword Research 
Google Confidential and Proprietary 
Multi-Channel Funnels (MCF)
Tells you about what you’re already ranking on, 
not what you're missing out on 
Google Confidential and Proprietary 
Goog...
Google Confidential and Proprietary 
Google Keyword Planner
Google Confidential and Proprietary 
Monthly Trends With Keyword Planner
Google’s Keyword Tool is an Undependable Source 
It doesn’t always provide complete, accurate data 
Google Confidential an...
Google Confidential and Proprietary 
Monthly Trends in AdWords
Google Confidential and Proprietary 
Third Party Keyword Tools 
Multi-Channel Funnels (MCF)
Keyword suggestion data unreliable from a 
conversion perspective 
Google Confidential and Proprietary 
Third Party Keywor...
Google Confidential and Proprietary 
Real Campaign Data for Your Own Site 
• Geo-Targeted Volume Data 
• Actual Performanc...
SEO tip: Unpack keyword data to search queries 
Google Confidential and Proprietary 
Keywords vs. Search Queries 
Multi-Ch...
Google Confidential and Proprietary 
Target Keywords Geographically 
Multi-Channel Funnels (MCF)
Improve Your Click Through Rate (CTR) on Keywords 
Google Confidential and Proprietary 
Keyword > ad > landing page 
Multi...
Google Confidential and Proprietary 
Optimizing Your Landing Page 
Multi-Channel Funnels (MCF) 
1 
2 
3
Google Confidential and Proprietary 
Content Network Link Research 
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary 
Link Prospects With Display Planner
Google Confidential and Proprietary 
Link Prospects With Display Planner
Get ideas about content marketing 
Google Confidential and Proprietary 
Content Network Content Research 
Multi-Channel Fu...
Google Confidential and Proprietary 
Demographic Targeting 
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary 
Link Exposure 
Multi-Channel Funnels (MCF)
Conversions, Conversion rate, Impressions, CTR, CPC 
Google Confidential and Proprietary 
Planning for Gold (Search Query ...
Most SEO work sucks because … 
Google Confidential and Proprietary 
AdWords - The SEO Litmus Test in Action 
Multi-Channel...
Google Confidential and Proprietary 
Using Paid & Organic Report in AdWords 
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary 
Using Paid & Organic Report in AdWords 
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary 
Avoid Cannibalization & Maximize ROI 
Multi-Channel Funnels (MCF)
Get Complete Analysis of Search Impression Share 
Google Confidential and Proprietary 
Multi-Channel Funnels (MCF)
Perform Combined PPC & SEO Keyword Research 
Google Confidential and Proprietary 
Multi-Channel Funnels (MCF)
Keywords With High Average Cost Per Click (CPC) 
Google Confidential and Proprietary 
Multi-Channel Funnels (MCF)
Keywords With A Large Number Of Impressions 
Google Confidential and Proprietary 
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary 
High Quality Score, High Volume Keywords 
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary 
Text Ad Copies 
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary 
Banner Ad Performance 
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary 
Destination URLs 
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary 
Linking AdWords and Analytics 
Multi-Channel Funnels (MCF)
Multi-Channel Funnels for SEO/AdWords Conversions 
How many touch-points before a conversion happens? 
Google Confidential...
Google Confidential and Proprietary 
Converted Clicks / Conversions 
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary 
Conversion Value 
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary 
Test Creatives in Sitelinks Extension 
Predefine visitors in search results 
Multi-Ch...
Double SERP Presence With Upgraded Sitelinks 
Google Confidential and Proprietary 
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary 
Sitelinks Extension 
How searchers react to creatives in sitelinks 
Multi-Channel Fun...
Google Confidential and Proprietary 
Test Product Images in Shopping Results 
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Google Confidential and Proprietary 
Test Performance on Mobile Devices 
Multi-Channel Funnels (MCF)
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary 
stanislavdimitrov 
searchrocks 
www.AdAcademy.net 
stan@adacademy.net
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Using Google AdWords for SEO

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Useful tips and tricks on how to leverage the power of Google AdWords for SEO purposes.

Published in: Data & Analytics
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Using Google AdWords for SEO

  1. 1. Using Google AdWords for SEO Stanislav Dimitrov, Ad Academy Google Confidential and Proprietary
  2. 2. Google Confidential and Proprietary About me • 10 years professional SEO/SEM • Google Certified Trainer • Co-founder @AdAcademy • AdWords Partner • MOZ Ranking factor contributor
  3. 3. Great SEO Always Starts With Great Keyword Research Google Confidential and Proprietary Multi-Channel Funnels (MCF)
  4. 4. Tells you about what you’re already ranking on, not what you're missing out on Google Confidential and Proprietary Google Analytics is an Unreliable Source Multi-Channel Funnels (MCF)
  5. 5. Google Confidential and Proprietary Google Keyword Planner
  6. 6. Google Confidential and Proprietary Monthly Trends With Keyword Planner
  7. 7. Google’s Keyword Tool is an Undependable Source It doesn’t always provide complete, accurate data Google Confidential and Proprietary Multi-Channel Funnels (MCF)
  8. 8. Google Confidential and Proprietary Monthly Trends in AdWords
  9. 9. Google Confidential and Proprietary Third Party Keyword Tools Multi-Channel Funnels (MCF)
  10. 10. Keyword suggestion data unreliable from a conversion perspective Google Confidential and Proprietary Third Party Keyword Tools Multi-Channel Funnels (MCF)
  11. 11. Google Confidential and Proprietary Real Campaign Data for Your Own Site • Geo-Targeted Volume Data • Actual Performance Data • It's Proprietary Data • Cost-Per-Click Data Multi-Channel Funnels (MCF)
  12. 12. SEO tip: Unpack keyword data to search queries Google Confidential and Proprietary Keywords vs. Search Queries Multi-Channel Funnels (MCF)
  13. 13. Google Confidential and Proprietary Target Keywords Geographically Multi-Channel Funnels (MCF)
  14. 14. Improve Your Click Through Rate (CTR) on Keywords Google Confidential and Proprietary Keyword > ad > landing page Multi-Channel Funnels (MCF)
  15. 15. Google Confidential and Proprietary Optimizing Your Landing Page Multi-Channel Funnels (MCF) 1 2 3
  16. 16. Google Confidential and Proprietary Content Network Link Research Multi-Channel Funnels (MCF)
  17. 17. Google Confidential and Proprietary Link Prospects With Display Planner
  18. 18. Google Confidential and Proprietary Link Prospects With Display Planner
  19. 19. Get ideas about content marketing Google Confidential and Proprietary Content Network Content Research Multi-Channel Funnels (MCF)
  20. 20. Google Confidential and Proprietary Demographic Targeting Multi-Channel Funnels (MCF)
  21. 21. Google Confidential and Proprietary Link Exposure Multi-Channel Funnels (MCF)
  22. 22. Conversions, Conversion rate, Impressions, CTR, CPC Google Confidential and Proprietary Planning for Gold (Search Query Analysis) Multi-Channel Funnels (MCF)
  23. 23. Most SEO work sucks because … Google Confidential and Proprietary AdWords - The SEO Litmus Test in Action Multi-Channel Funnels (MCF)
  24. 24. Google Confidential and Proprietary Using Paid & Organic Report in AdWords Multi-Channel Funnels (MCF)
  25. 25. Google Confidential and Proprietary Using Paid & Organic Report in AdWords Multi-Channel Funnels (MCF)
  26. 26. Google Confidential and Proprietary Avoid Cannibalization & Maximize ROI Multi-Channel Funnels (MCF)
  27. 27. Get Complete Analysis of Search Impression Share Google Confidential and Proprietary Multi-Channel Funnels (MCF)
  28. 28. Perform Combined PPC & SEO Keyword Research Google Confidential and Proprietary Multi-Channel Funnels (MCF)
  29. 29. Keywords With High Average Cost Per Click (CPC) Google Confidential and Proprietary Multi-Channel Funnels (MCF)
  30. 30. Keywords With A Large Number Of Impressions Google Confidential and Proprietary Multi-Channel Funnels (MCF)
  31. 31. Google Confidential and Proprietary High Quality Score, High Volume Keywords Multi-Channel Funnels (MCF)
  32. 32. Google Confidential and Proprietary Text Ad Copies Multi-Channel Funnels (MCF)
  33. 33. Google Confidential and Proprietary Banner Ad Performance Multi-Channel Funnels (MCF)
  34. 34. Google Confidential and Proprietary Destination URLs Multi-Channel Funnels (MCF)
  35. 35. Google Confidential and Proprietary Linking AdWords and Analytics Multi-Channel Funnels (MCF)
  36. 36. Multi-Channel Funnels for SEO/AdWords Conversions How many touch-points before a conversion happens? Google Confidential and Proprietary Multi-Channel Funnels (MCF)
  37. 37. Google Confidential and Proprietary Converted Clicks / Conversions Multi-Channel Funnels (MCF)
  38. 38. Google Confidential and Proprietary Conversion Value Multi-Channel Funnels (MCF)
  39. 39. Google Confidential and Proprietary Test Creatives in Sitelinks Extension Predefine visitors in search results Multi-Channel Funnels (MCF)
  40. 40. Double SERP Presence With Upgraded Sitelinks Google Confidential and Proprietary Multi-Channel Funnels (MCF)
  41. 41. Google Confidential and Proprietary Sitelinks Extension How searchers react to creatives in sitelinks Multi-Channel Funnels (MCF)
  42. 42. Google Confidential and Proprietary Test Product Images in Shopping Results Multi-Channel Funnels (MCF)
  43. 43. Google Confidential and Proprietary
  44. 44. Google Confidential and Proprietary Test Performance on Mobile Devices Multi-Channel Funnels (MCF)
  45. 45. Google Confidential and Proprietary
  46. 46. Google Confidential and Proprietary
  47. 47. Google Confidential and Proprietary
  48. 48. Google Confidential and Proprietary
  49. 49. Google Confidential and Proprietary
  50. 50. Google Confidential and Proprietary stanislavdimitrov searchrocks www.AdAcademy.net stan@adacademy.net

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