Local SEO

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  • Local SEO

    1. 1. Local Search Engine Optimization<br />Presented by Hop Online LLC<br />
    2. 2. Contents<br />About us<br />Local SEO… What/Why/How?<br />What’s coming next for the local web<br />What we do<br />Our results<br />Monthly reporting<br />Pricing<br />What’s needed from the client<br />Contacts <br />
    3. 3. About Hop Online<br />Sofia, Bulgaria<br />New Orleans<br />We’ve helped:<br />We offer:<br /><ul><li>Organic and local SEO
    4. 4. Website design & development
    5. 5. Social media optimization
    6. 6. PPC marketing</li></li></ul><li>Local search on PCs<br />Did you know…<br /><ul><li> 40% of all searches have local intent
    7. 7. 17% of search results now show Google Maps results at the top of the page
    8. 8. 82 % of local searchers follow-up offline with phone call and/or in-store visit
    9. 9. Only 10% of Google Places profiles have been claimed!</li></ul>Sources: DM News, Kelsey Group, comscore, GetListed.org<br />
    10. 10. Local Search on mobile <br />Did you know…<br /><ul><li>50% of online maps usage now coming from mobile (up from 40% only 2 months ago!)
    11. 11. Over half of all local searches happen on mobile devices</li></ul>Sources: DM News, Kelsey Group, comscore<br />
    12. 12. Local search drives walk-ins<br />Source: BrightLocal.com<br />
    13. 13. So, what if you were here?<br />… What might that do for your business over the next 12-24 months?<br />
    14. 14. Our approach to local SEO<br />Create custom Google maps, custom offers and other differentiating content.<br />Reconnect with customers and encourage web-based feedback and reviews.<br />Claim all business locations in all major search engines.<br />Claim<br />Citations<br />Customers<br />Customize<br />Complete<br />Ensure the essential business info is consistent on all relevant local directories on the web.<br />Build-out all profiles to 100% completeness with categories, rich descriptions, images & video.<br />
    15. 15. Claiming on the Big 3 (+Yelp)<br />
    16. 16. Complete profiles<br />
    17. 17. Custom offers<br />
    18. 18. Google Offers to challenge Groupon<br />
    19. 19. Enhancing online directory presence (aka “citations”)<br />Information From Website, UGC, Local Directories, Social Media, Groupon (recently)<br />
    20. 20. Citations are the new “links” for local SEO<br />
    21. 21. Building reviews<br />“Hey there, thanks again for your business! Got 2 minutes to give us some review love?”<br />
    22. 22. Supporting local SEO w/ PPC<br />We can…<br /><ul><li> Create and optimize your AdWords campaign structure
    23. 23. Build-out and manage your keyword lists and daily CPC bidding
    24. 24. Write and split-test your ad copy
    25. 25. Manage your ads placements on Google’s Display network
    26. 26. Measure and maximize your return on investment from PPC advertising</li></li></ul><li>The local search puzzle --Google’s value proposition to businesses<br />Organic<br />Paid<br />Deals<br />Reviews<br />
    27. 27. On the (near) horizon in local search<br />
    28. 28. Our Results<br />
    29. 29. Limousine Livery rankings<br />
    30. 30. Resulting web traffic for Limousine Livery (past 30 days)<br />
    31. 31. Arnaud’s Restaurant results<br />
    32. 32. Monthly rankings reports<br />
    33. 33. How we can help get you to the top<br />
    34. 34. Pricing<br />* Add $100 per month for each additional business location <br />** Details can be provided under separate proposal<br />
    35. 35. What we need from the client<br />Access to website content management system (CMS) for on-site SEO improvements<br />Up to 10 stunning images of your business<br />Up to 5 videos about your business <br />A bit of patience… results can take a few months (but they last!)<br />
    36. 36. Let’s take the next step…<br />David Angerdina<br />Business Development <br />Director<br />david@hop-online.com<br />3637 Canal St.<br />New Orleans, LA 7011<br />504-264-1HOP<br />

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