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StartUP Academy - Elevator Pitch

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The Basics of how to pitch your business ideas to investors.

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StartUP Academy - Elevator Pitch

  1. 1. ELEVATOR PITCH
  2. 2. ELEVATOR PITCH IS 0:30 - 3:00 min GET ON THE RADAR GRANT ACCESS TO TALK
  3. 3. BAD PITCH: https://www.youtube.com/watch?v=eP9pgUBJRPY TOUGH BUT GOOD PITCH: https://www.youtube.com/watch?v=s8d5wxGEGc8 SUCCESSFUL PITCH: https://www.youtube.com/watch?v=v3jiZXpVBoM
  4. 4. WHAT IS YOUR 1 SENTENCE PITCH?
  5. 5. WHAT IS YOUR 1 SENTENCE PITCH? MINE IS: “WE MAKE GREAT VIDEOS THAT EXPLAIN AN IDEA OR PRODUCT IN CLEAR AND INSPIRING WAY, ENGAGING MORE CUSTOMERS ONLINE.”
  6. 6. WHY? WHAT? WHO?
  7. 7. BEFORE YOU GET TO WORK WHY? WHAT? WHO?
  8. 8. INVESTORS CARE ABOUT 1. TEAM 2. MARKET POTENTIAL 3. BUSINESS MODEL THAT MAKES MONEY 4. UNIQUE TECHNOLOGY (IP)
  9. 9. THE TRUTH IS INVESTORS INVEST IN PEOPLE
  10. 10. EP STRUCTURE
  11. 11. EP STRUCTURE 1. Opening/Icebreaker (optional)
  12. 12. EP STRUCTURE 1. Opening/Icebreaker (optional) 2. What is the problem?
  13. 13. EP STRUCTURE 1. Opening/Icebreaker (optional) 2. What is the problem? 3. What is the solution?
  14. 14. EP STRUCTURE 1. Opening/Icebreaker (optional) 2. What is the problem? 3. What is the solution? 4. How is it unique?
  15. 15. EP STRUCTURE 1. Opening/Icebreaker (optional) 2. What is the problem? 3. What is the solution? 4. How is it unique? 5. What is the value for customer?
  16. 16. EP STRUCTURE 1. Opening/Icebreaker (optional) 2. What is the problem? 3. What is the solution? 4. How is it unique? 5. What is the value for customer? 6. What are your projections?
  17. 17. EP STRUCTURE 1. Opening/Icebreaker (optional) 2. What is the problem? 3. What is the solution? 4. How is it unique? 5. What is the value for customer? 6. What are your projections? 7. Who is your team and why can you make it?
  18. 18. HOW TO FAIL AN ELEVATOR PITCH
  19. 19. HOW TO FAIL AN ELEVATOR PITCH 1. TALK TOO LONG
  20. 20. HOW TO FAIL AN ELEVATOR PITCH 1. TALK TOO LONG 2. TALK ABOUT FEATURES NOT ABOUT BUSINESS OUTCOME
  21. 21. HOW TO FAIL AN ELEVATOR PITCH 1. TALK TOO LONG 2. TALK ABOUT FEATURES NOT ABOUT BUSINESS OUTCOME 3. TALK THE WRONG GUYS THE WRONG FACTS
  22. 22. HOW TO FAIL AN ELEVATOR PITCH 1. TALK TOO LONG 2. TALK ABOUT FEATURES NOT ABOUT BUSINESS OUTCOME 3. TALK THE WRONG GUYS THE WRONG FACTS 6. DO NOT CALL TO ACTION
  23. 23. 10-20-30 RULE for presentations
  24. 24. IT IS ALL ABOUT QUESTIONS YOU GET
  25. 25. IT IS ALL ABOUT QUESTIONS YOU GET • How do you make money?
  26. 26. IT IS ALL ABOUT QUESTIONS YOU GET • How do you make money? • Who is your competition?
  27. 27. IT IS ALL ABOUT QUESTIONS YOU GET • How do you make money? • Who is your competition? • When do you brake-even?
  28. 28. IT IS ALL ABOUT QUESTIONS YOU GET • How do you make money? • Who is your competition? • When do you brake-even? • How are you unique?
  29. 29. IT IS ALL ABOUT QUESTIONS YOU GET • How do you make money? • Who is your competition? • When do you brake-even? • How are you unique? • What is your traction?
  30. 30. IT IS ALL ABOUT QUESTIONS YOU GET • How do you make money? • Who is your competition? • When do you brake-even? • How are you unique? • What is your traction? •What is your action plan?
  31. 31. ANSWERING QUESTIONS
  32. 32. ANSWERING QUESTIONS •First, LISTEN and UNDERSTAND, then reply
  33. 33. ANSWERING QUESTIONS •First, LISTEN and UNDERSTAND, then reply •Answers as concrete and specific as possible
  34. 34. ANSWERING QUESTIONS •First, LISTEN and UNDERSTAND, then reply •Answers as concrete and specific as possible •If you do not answer, admit it! (Take notes)
  35. 35. ANSWERING QUESTIONS •First, LISTEN and UNDERSTAND, then reply •Answers as concrete and specific as possible •If you do not answer, admit it! (Take notes) •Never say YES / NO, BUT ...
  36. 36. ANSWERING QUESTIONS •First, LISTEN and UNDERSTAND, then reply •Answers as concrete and specific as possible •If you do not answer, admit it! (Take notes) •Never say YES / NO, BUT ... •Do not start, “Debate contests»
  37. 37. ANSWERING QUESTIONS •First, LISTEN and UNDERSTAND, then reply •Answers as concrete and specific as possible •If you do not answer, admit it! (Take notes) •Never say YES / NO, BUT ... •Do not start, “Debate contests» •Golden rule: stay calm and never lie
  38. 38. HOW TO SPEAK
  39. 39. HOW TO SPEAK •Use short, active sentences
  40. 40. HOW TO SPEAK •Use short, active sentences •Speak with passion, louder than usual
  41. 41. HOW TO SPEAK •Use short, active sentences •Speak with passion, louder than usual •Pause between ideas to get the attention
  42. 42. HOW TO SPEAK •Use short, active sentences •Speak with passion, louder than usual •Pause between ideas to get the attention •Vary the tempo and pitch
  43. 43. HOW TO SPEAK •Use short, active sentences •Speak with passion, louder than usual •Pause between ideas to get the attention •Vary the tempo and pitch •Avoid filler words
  44. 44. BODY LANGUAGE
  45. 45. BODY LANGUAGE •Make slow movements
  46. 46. BODY LANGUAGE •Make slow movements •Change your location a couple of times
  47. 47. BODY LANGUAGE •Make slow movements •Change your location a couple of times •Do not play with objects
  48. 48. BODY LANGUAGE •Make slow movements •Change your location a couple of times •Do not play with objects •Do not insert your hands into the pockets
  49. 49. BODY LANGUAGE •Make slow movements •Change your location a couple of times •Do not play with objects •Do not insert your hands into the pockets •Make eye contact with the crowd and scan
  50. 50. PRACTICE... PRACTICE... PRACTICE MIRROR VIDEO FAMILY FRIENDS YOUR DOG
  51. 51. GAME 1: BLIND PITCH
  52. 52. GAME 2: ELEVATOR
  53. 53. GAME 3: DRAGON’S DEN

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