Social Media Jet, Web 2.0


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Complete social media presentation covering Facebook, Linkedin, and advanced use of Twitter. Also compares Wordpress and Blogger. See

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Social Media Jet, Web 2.0

  1. 1. social media
  2. 2. topics <ul><li>SOCIAL MEDIA (Profile sites) </li></ul><ul><li>BLOG PUBLISHING (Self publishing, general information) </li></ul><ul><li>MEDIA (searchable, media that can be embedded: photos,video) </li></ul><ul><li>MICROBLOGGING (140 characters) </li></ul><ul><li>ONLINE APPS FOR TWITTER </li></ul><ul><li>SOCIAL MEDIA BADGES &quot;ICONS&quot; (how to add social media links to your website) </li></ul><ul><li>CONSOLIDATING TOOLS (Tools for consolidating logins, Opera search) </li></ul><ul><li>FAQ </li></ul>
  3. 3. social media - web 2.0
  4. 4. social media “Networking accounts&quot; “Building profiles and accepting friends or contacts&quot; <ul><li>FACEBOOK </li></ul><ul><li>• Spam proof </li></ul><ul><li>• Live chat </li></ul><ul><li>• Specific group - profile restrictive </li></ul><ul><li>LINKEDIN </li></ul><ul><li>• Professional profile and recommendations </li></ul><ul><li>• Privacy issues - career sensitive </li></ul><ul><li>MYSPACE </li></ul><ul><li>• Complete control of formatting – themes </li></ul><ul><li>• 5 song Mp3 play list – photo galleries etc. </li></ul><ul><li>• Sometimes too casual - but you can make it your own </li></ul>
  5. 5. blog publishing
  6. 6. Brief description of each and what they can be used for <ul><li>WORDPRESS </li></ul><ul><li>Blog and publishing tool </li></ul><ul><li>• Great selection of themes that can be customized </li></ul><ul><li>• Clean design and functionality </li></ul><ul><li>• 50MB limit - have to pay for upgrade </li></ul><ul><li>• Can’t just paste a media service’s “embed this” code to place a video </li></ul><ul><li>• It's Portable: You can move it off their server with an export/import function </li></ul><ul><li>BLOGGER </li></ul><ul><li>Blog and publishing tool </li></ul><ul><li>• Easy to modify themes and use </li></ul><ul><li>• Can embed youtube videos </li></ul><ul><li>• limitation - 1024MB </li></ul><ul><li>• Currently blogs are NOT easily exported/imported – XML file </li></ul><ul><li>• Youtube, Blogger, and Gmail integrated and owned by Google </li></ul><ul><li>&quot;build trust as a reliable expert in field&quot; </li></ul>
  7. 7. media – adding video and pictures
  8. 8. Brief description of each and what they can be used for <ul><li>YOUTUBE </li></ul><ul><li>Streaming video host - and cultural phenomenon </li></ul><ul><li>• Popular site that's easy to use, and upload your videos </li></ul><ul><li>• Searchable, &quot;Google owned&quot; Good way get yourself out there... </li></ul><ul><li>VIMEO </li></ul><ul><li>Streaming video host </li></ul><ul><li>• Better quality than competitors </li></ul><ul><li>• It's the &quot;Facebook&quot; of video - tasteful, but more restrictions </li></ul><ul><li>SLIDESHARE </li></ul><ul><li>Hosts PowerPoint presentations </li></ul><ul><li>• Upload you PowerPoint presentation and embed it in your website </li></ul><ul><li>• Has an app for synchronizing music and slides, and creating Youtube content </li></ul><ul><li>FLICKR </li></ul><ul><li>Make photo galleries and slideshows online </li></ul><ul><li>• Incredible slideshows and themes you can choose from </li></ul><ul><li>PHOTOBUCKET </li></ul><ul><li>Simple way to put photos online </li></ul><ul><li>• Can place photos on the internet and link to Myspace etc. </li></ul>
  9. 9. MICROBLOGGING IS KING <ul><li>“ The 140 character microblogger&quot; </li></ul><ul><li>“ More powerful and simpler than any other social media&quot; </li></ul><ul><li>“ The power of meta data&quot; </li></ul><ul><li>“ Viral marketing possibilities&quot; </li></ul>
  10. 10. Advanced Understanding of Twitter <ul><li>TWITTER </li></ul><ul><li>“ Analyze trends, advertise, and find clients&quot; </li></ul><ul><li>HOW IT'S DIFFERENT </li></ul><ul><li>• Based around metadata...not friend enrollment </li></ul><ul><li>• It does not take any time to cultivate a profile </li></ul><ul><li>• You subscribe to peoples tweets or follow #hash tags </li></ul><ul><li>• Hash tags are metadata topics </li></ul><ul><li>• You can make groups or manage metadata in 3rd party apps </li></ul><ul><li>HASH TAGS </li></ul><ul><li>“ Make conversation searchable, group speak…” examples: </li></ul><ul><li>#travel </li></ul><ul><li>#jobs </li></ul><ul><li>#tweetmyjobs </li></ul><ul><li>#hiring </li></ul><ul><li>TAGGING CONVERSATION </li></ul><ul><li>“ @” tag for person, and “#” hash tag for topic or group </li></ul><ul><li>Note: Don’t use “@” for yourself – it’s like calling yourself accidentally </li></ul><ul><li>LOOKUP HASH TAGS </li></ul><ul><li>“ See the resource” </li></ul><ul><li> </li></ul>“ You can do crazy marketing research and promotion with this tool” “ Just 30mins a day can start a ground swell”
  11. 11. Twitter and online apps - Brief description of each... <ul><li>TWEETIZEN </li></ul><ul><li> </li></ul><ul><li>• Create groups </li></ul><ul><li>• Find people of similar interest </li></ul><ul><li>TWUBS </li></ul><ul><li> </li></ul><ul><li>• Defining topics, grouping meta data </li></ul><ul><li>• Sophisticated data analysis </li></ul><ul><li>PING </li></ul><ul><li> </li></ul><ul><li>• Update your micro blogs all at once with this incredible synchronizing tool </li></ul><ul><li>SOCIAL OOMPH </li></ul><ul><li> </li></ul><ul><li>• Set up conversations you can launch – like “Out of Office Assistant” </li></ul>
  12. 12. SOCIAL MEDIA BADGES &quot;ICONS&quot; - brief description <ul><li>All social media sites provide links for you to put on your website. These help keep you in the circle </li></ul><ul><li>of interest, and promote traffic to your site. Web presence is what we are trying to achieve here! </li></ul>FACEBOOK and TWITTER badges Automatically formatted. You just Paste the code in your site. Example of custom buttons a web developer would make in to links to your social media site.
  13. 13. CONSOLIDATING TOOLS - Brief description of each... <ul><li>SOCIAL OOMPH </li></ul><ul><li> </li></ul><ul><li>Schedule tweets </li></ul><ul><li>Track meta data </li></ul><ul><li>Create and save drafts </li></ul><ul><li>Automate follow-ups for those who follow you </li></ul>PING Update all of your accounts simultaneously Status update across dozens of accounts Easy to synchronize all of your accounts Facebook and Twitter “ Go to search and type in Twitter, it will bring up the app you need” Go to:
  14. 14. Use Opera for organizing your virtual office “ It’s like Safari, but faster” “ Mark your pages in speed dial – and go!” Twitter and Facebook widget to keep open like Instant Messenger
  15. 15. EXCITING IPHONE APPS WITH SPOKESMEN - ELVIS AND NINJA <ul><li>TWEETMIC </li></ul><ul><li> </li></ul><ul><li>An app for recording audio in to you iphone and posting on Twitter </li></ul><ul><li>Podcast/recorded teleconference </li></ul><ul><li>“ iphone apps are the thing now – with many more personalized programs for social media” </li></ul>
  16. 16. FAQ Finding widgets and privacy Q: How do I get a Facebook profile badge for my site? A: Go to: Q: How do I get a Twitter feed on my site? A: Go to bottom of page/click Goodies/ choose from menu. Go to: Q: What will clients see on my social media accounts? A: If you use Facebook for your personal network, there is administrative controls, that you can set for only friends to view your profile or photos. With all other social media, be careful what you put out there for all the public to see. 
  17. 17. <ul><li> </li></ul>RESOURCES Perspective on the social media revolution
  18. 18. Now your social media jet is ready to take off!!!