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New Product Introduction: iPad 2

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New Product Introduction: iPad 2

  1. 1. Staney Varghese MKTG 6440F New Product Introduction
  2. 2. What is the product?
  3. 3. Looking back... 2010: Year of the iPad 15 million iPads sold in 2010 (9 months: Apr-Dec) More than every Tablet PC ever sold $9.5 billion in 2010 Over 90% market share
  4. 4. iPad 2: Product Features
  5. 9. Other Features 9x Faster Graphics 10-hour Battery Life LED-backlit display Multi-Touch Gyroscope
  6. 10. Tech Specifications Models: Two (Wi-Fi, Wi-Fi + 3G) Storage: 16GB, 32GB, 62GB
  7. 11. Target Market From your 5-year old niece… to your 95-year old grandmother.
  8. 12. Price? Remains the same!
  9. 13. Marketing Strategy
  10. 14. Competition
  11. 15. Will it succeed? YES!
  12. 16. Questions?

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