Marketingwithvelocity 090327085237 Phpapp02

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Why most tech marketing sucks

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Marketingwithvelocity 090327085237 Phpapp02

  1. 1. Extreme B2B Tech Marketing adding some Velocity to your life
  2. 2. Most tech marketing sucks because it’s boring.
  3. 3. It’s boring because it’s a chore. <ul><li>… all passion is drained out of it </li></ul>
  4. 4. It’s a chore because it takes too long.
  5. 5. It takes too long because it’s made by a committee.
  6. 6. It’s made by a committee because everyone is frightened.
  7. 7. Everyone is frightened because they don’t want to fail.
  8. 8. The result is a lot of professional, credible, well-made turds.
  9. 9. Tech marketing needs a kick in the head.
  10. 10. Tech marketing needs Velocity.
  11. 11. The five rules of Marketing Velocity <ul><li>No one can be more passionate about your company than you are </li></ul><ul><ul><li>You set the ceiling, do you want an underground car park or the Sistine Chapel? </li></ul></ul><ul><li>Consensus kills, speed thrills </li></ul><ul><ul><li>Getting nine people to agree wastes time. Marketers have to do much more, much faster. </li></ul></ul><ul><li>Failure is to be eagerly sought out </li></ul><ul><ul><li>Every flop is a war medal. Your job is to collect so many you need a new uniform to display them. </li></ul></ul><ul><li>Too much process murders passion </li></ul><ul><ul><li>If you need a chart to track it, maybe you shouldn’t be doing it. </li></ul></ul><ul><li>Get the budget on the screen </li></ul><ul><ul><li>Hit the market with something new every week </li></ul></ul>
  12. 12. Velocity marketing is <ul><li>Fast </li></ul><ul><li>Short </li></ul><ul><li>Simple </li></ul><ul><li>Passionate </li></ul><ul><li>Easy to produce </li></ul><ul><li>Timely </li></ul><ul><li>Energetic </li></ul>
  13. 13. The V team <ul><li>A small team of ideas people </li></ul><ul><ul><li>Super-creative, multi-disciplinary </li></ul></ul><ul><ul><li>Their job: engage with client and generate ideas </li></ul></ul><ul><li>A crack team of producers </li></ul><ul><ul><li>Young, fast, digital natives </li></ul></ul><ul><ul><li>Their job: produce things and get them into the market </li></ul></ul><ul><li>A disciplined team of tacticians </li></ul><ul><ul><li>Experienced marketing campaigners </li></ul></ul><ul><ul><li>Their job: drive people to the new content and vice versa </li></ul></ul>
  14. 14. Velocitize your marketing in 14 days <ul><ul><li>Day One: Boil the Ocean Workshop </li></ul></ul><ul><ul><ul><li>Where we learn everything we need to know about you </li></ul></ul></ul><ul><ul><ul><li>Our side: Creative Director, Strategy Director, Digital Guru, Chef </li></ul></ul></ul><ul><ul><ul><li>Your side: Marketing guy, Sales guy, Techie </li></ul></ul></ul><ul><ul><li>Day Two: We go away and play </li></ul></ul><ul><ul><ul><li>Develop 15-20 new ways to look at your story </li></ul></ul></ul><ul><ul><ul><li>Morning: two customer calls; Afternoon: work </li></ul></ul></ul><ul><ul><li>Day Three: We come back and bury you </li></ul></ul><ul><ul><ul><li>And decide on five things we can do in the next ten days </li></ul></ul></ul><ul><ul><li>The Next Ten Days </li></ul></ul><ul><ul><ul><li>We produce the five things. </li></ul></ul></ul><ul><ul><li>Day 14: we go live </li></ul></ul>
  15. 15. When can we start? [email_address] partners.co.uk

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