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L.l. bean power point


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L.l. bean power point

  1. 1. S.W.O.T. STRENGTHS WEAKNESSES• Large company with varied product • Excessive dependence on US base • Product recalls• Multi channel retailing addresses various customer segments OPPORTUNITIES THREATS• Strong presence in e-commerce and • High unemployment deteriorates innovations in m-commerce will discretionary spending increase revenues as the channels • Grim outlook of housing market in grow the US • Intense competition
  2. 2. Problem?
  3. 3. Target Audience
  4. 4. Key Performance Indicators
  5. 5. Big Idea
  6. 6. Tools & Tactics
  7. 7. Budget $225,600/year
  8. 8. Summary