Blogs: Changing The Way Businesses Talk To Customers

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This presentation is an overview for those new to blogs and blogging. I presented this to a live audience late last year. I also provide some of the basics and cover some off the tools available for new bloggers.

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  • Blogs: Changing The Way Businesses Talk To Customers

    1. 2. the world is noisy traditional marketing less effective
    2. 3. businesses want to be heard by their customers
    3. 4. we are numb to the din less trusting of “ Interruption Marketing”
    4. 5. new communication channel using Blogs
    5. 6. Learn how to use Blogs to break through the noise & be heard
    6. 9. Post
    7. 10. Entries are time stamped
    8. 11. Anatomy of A Blog Tools to help readers
    9. 12. can include Podcasts & Vlogs
    10. 13. Blogs encourage two way communications Comments available on Posts
    11. 15. Blogging’s Six Pillars From: Naked conversations by Robert Scoble & Shel Israel, JW Wiley, 2006
    12. 19. readers feel a connection to you and your business
    13. 20. customers & prospects know when to listen & how to find you
    14. 21. RSS or Feeds let them know when there is a new post
    15. 22. readers subscribe to your Feed & get notified when a new Post is made
    16. 23. get notified of new posts via email
    17. 24. readers review posts using a feed reader
    18. 25. comments invite new readers
    19. 26. communication is two-way readers can talk back
    20. 27. your comments leave trackbacks to your Blogs at other Blogs
    21. 28. improved search rankings & tools bring new readers
    22. 31. search engines optimized for fresh text content
    23. 32. blog search engines
    24. 34. Blogs support marketing that is really talking & listening
    25. 35. react positively when you are talked about
    26. 36. to contribute to your business Blogs invite readers
    27. 37. are you ready to jump into the Blogosphere & be heard?
    28. 38. trying to be heard above the din & better serve your customers
    29. 39. Learn how to use Blogs to break through the noise & be heard
    30. 40. tap into this new communications channel – Conversational Marketing
    31. 41. now… you are being heard
    32. 42. feedback <ul><li>email me: </li></ul><ul><li>[email_address] </li></ul><ul><li>visit my Blog </li></ul><ul><li>BetterECM.wordpress.com </li></ul>

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