Blogs: Changing The Way Businesses Talk To Customers


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This presentation is an overview for those new to blogs and blogging. I presented this to a live audience late last year. I also provide some of the basics and cover some off the tools available for new bloggers.

Published in: Business, Technology
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Blogs: Changing The Way Businesses Talk To Customers

  1. 2. the world is noisy traditional marketing less effective
  2. 3. businesses want to be heard by their customers
  3. 4. we are numb to the din less trusting of “ Interruption Marketing”
  4. 5. new communication channel using Blogs
  5. 6. Learn how to use Blogs to break through the noise & be heard
  6. 9. Post
  7. 10. Entries are time stamped
  8. 11. Anatomy of A Blog Tools to help readers
  9. 12. can include Podcasts & Vlogs
  10. 13. Blogs encourage two way communications Comments available on Posts
  11. 15. Blogging’s Six Pillars From: Naked conversations by Robert Scoble & Shel Israel, JW Wiley, 2006
  12. 19. readers feel a connection to you and your business
  13. 20. customers & prospects know when to listen & how to find you
  14. 21. RSS or Feeds let them know when there is a new post
  15. 22. readers subscribe to your Feed & get notified when a new Post is made
  16. 23. get notified of new posts via email
  17. 24. readers review posts using a feed reader
  18. 25. comments invite new readers
  19. 26. communication is two-way readers can talk back
  20. 27. your comments leave trackbacks to your Blogs at other Blogs
  21. 28. improved search rankings & tools bring new readers
  22. 31. search engines optimized for fresh text content
  23. 32. blog search engines
  24. 34. Blogs support marketing that is really talking & listening
  25. 35. react positively when you are talked about
  26. 36. to contribute to your business Blogs invite readers
  27. 37. are you ready to jump into the Blogosphere & be heard?
  28. 38. trying to be heard above the din & better serve your customers
  29. 39. Learn how to use Blogs to break through the noise & be heard
  30. 40. tap into this new communications channel – Conversational Marketing
  31. 41. now… you are being heard
  32. 42. feedback <ul><li>email me: </li></ul><ul><li>[email_address] </li></ul><ul><li>visit my Blog </li></ul><ul><li> </li></ul>