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1. Using an email mailing list is a powerful way to stay in
touch with a large customer base and promote your
business. There are so many different ways to use email
marketing that it can be overwhelming. This article will
help you understand email marketing, as well as how to
use it for your business.

2. Spamming can be very detrimental to your site, so ensure
there's a confirmation process to your newsletter's opt
in so you only have engaged subscribers. Your customer
will receive an email to ensure they typed in their email
address correctly, and that they actually subscribed. Place
a confirmation link in the email, as well as a link where
they can unsubscribe. This is an effective way to make
sure that your emails are not treated as spam. It will
inspire confidence in your customers and let them know
you value their security.

3. Change up your formatting once in a while, to imbue a
more intimate feel. If your emails are typically HTML, try
sending some out in plain text here and there. If they're
written well, they'll come across as intimate and
simple, which can attract your customers.

4. Be sure to put added emphasis on special events and
holidays when devising your email marketing strategies.
Plan for these opportunities well in advance. Most
holidays and memorial days are beneficial to retailers in
some way, so create targeted email strategies to take
advantage of Christmas, Mother's Day, Halloween, and
other appropriate occasions. Even when sales are
traditionally slow, give them a boost with a creative non-
holiday promotion.

5. When following up with your customers, it's an excellent
idea to send out a follow-up email with a coupon offer. Be
sure to give them a link in the email to the coupon. Give
your customer an example or two of the potential savings
offered with the coupons.

6. Branding is something that extends throughout your
business, even down to email marketing. Because of
this, it's important to take some time and create a
template that lets you put your colors, company logo and
fonts from your site into your emails. That way, you can
take advantage of immediate familiarity on the part of
your audience.

7. Make sure to email only people you know. Sending emails
to people who didn't request them is called spamming.
Recipients will be left scratching their heads, wondering if
they actually know you, and they'll possibly feel
suspicious about what you have to offer. Most of the
time, sending unsolicited mail is just deleted, or
worse, reported. Neither of these outcomes are good for
your business.

8. Ensure your content reads as if it was written by a human
with a purpose, not someone trying to avoid spam filters.
When a message is written normally without the use of
excess sales talk, you'll be able to avoid spam filters with
ease. Certain phrases and methods created simply to
avoid using words like 'free' will only annoy your
readers, and will likely attract the attention of the spam
filters.

9. You will achieve better results when you focus your email
marketing efforts on those people who have asked you to
contact them. Delivering messages to consumers who
have shown no interest in receiving them will only lead to
them putting a block on your emails. Your email provider
might blacklist you if they receive a number of spam
complaints.

10. Marketing your company successfully will help you build
your business and increase your profits. Email marketing is
an important part of any business marketing. You will
become successful if you make good use of the tips
mentioned above.

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