How to create a cult following for your product on facebook and twitter

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This is a presentation I gave in 2010 and 2009 for the Make Mine a $Million San Francisco Meetup Group and Hatch Network Pod group. The topic is on social media platforms Twitter and Facebook.

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How to create a cult following for your product on facebook and twitter

  1. 1. How to Create A Cult Following for Your Product On Facebook & Twitter<br />Cindy Lin | August 2010<br />
  2. 2. Today’s Discussion<br /><ul><li>What does it mean by having a cult following?
  3. 3. How does that translate into your brand?
  4. 4. Leverage your WHUFFIE
  5. 5. -> Build better relationships</li></ul> -> That leads to buying customers<br /> -> Who will come back over and over and -> become your SALES TEAM<br />All Rights Reserved 2009 Cindy Lin | www.staged4more.com | www.ecojoekits.com <br />
  6. 6.
  7. 7. Photo credit: boyoma on flickr<br />
  8. 8. Photo credit: rakka on flickr<br />
  9. 9. Photo credit: phil_g on flickr<br />
  10. 10. Photo credit: Ethan Hurd on flickr<br />
  11. 11. Photo credit: Kevin Marks on flickr<br />
  12. 12.
  13. 13. All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com<br />
  14. 14. EXCITEMENT<br />Photo credit: The Library of Congress on flickr<br />
  15. 15. EMOTIONAL<br />Photo credit: Ali Brohi on flickr<br />
  16. 16. 1 BRAND. + LEGS<br />Photo credit: davebluedevil on flickr<br />
  17. 17. oOOMPH<br />Photo credit: Dong Jantz on flickr<br />
  18. 18. EVERYWHERE<br />Photo credit: ecstaticist on flickr<br />
  19. 19. Photo credit: .: Philipp Klinger :. on flickr<br />
  20. 20. Photo credit: Ronaldo F Cabuhat on flickr<br />
  21. 21. 105+ Million Users in US<br />29.6<br />Million<br />Small Businesses<br />In US<br />700,000+ local businesses have active Pages<br />*Based on 2009 stats<br />
  22. 22. Average user has 130 friends <br />on the site<br />Average user spends more than <br />55 minutes per day on Facebook<br />*Based on 2009 stats<br />
  23. 23. INDIVIDUAL ENGAGEMENT<br />Photo credit: Amsterdamned! on flickr<br />
  24. 24. COMMUNITY<br />Photo credit: powerpig on flickr<br />
  25. 25. ARMY OF FANS<br />Photo credit: isayx3 on flickr<br />
  26. 26. A CLICK OF THE MOUSE<br />Photo credit: lastquest on flickr<br />
  27. 27. WORD OF MOUTH<br />Photo credit: rpdorgan on flickr<br />
  28. 28.
  29. 29.
  30. 30.
  31. 31. All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com<br />
  32. 32.
  33. 33. Vanity URL<br />
  34. 34. Landing Page<br />
  35. 35. Custom Tabs<br />
  36. 36. Promotions + Contests<br />
  37. 37. Status Update<br />
  38. 38. Branded Virtual Gifts<br />
  39. 39. Import Your Blog<br />
  40. 40. Widgets<br />
  41. 41. Fan Badges<br />
  42. 42. Insights<br />
  43. 43. Advertising<br />
  44. 44. Advertising (con’t)<br />
  45. 45. Use Your WHUFFIE<br />
  46. 46. Photo credit: Tara Hunt of The Whuffie Factor<br />
  47. 47. Instead of $$$<br />Credit: Tara Hunt of The Whuffie Factor<br />
  48. 48. Whuffie =<br />Credit: Tara Hunt of The Whuffie Factor<br />
  49. 49. Social Capital<br />Credit: Tara Hunt of The Whuffie Factor<br />
  50. 50. = reputation <br />Credit: Tara Hunt of The Whuffie Factor<br />
  51. 51. connections<br />Credit: Tara Hunt of The Whuffie Factor<br />
  52. 52. influence<br />Credit: Tara Hunt of The Whuffie Factor<br />
  53. 53. Access to resources/ talent/ more connections<br />Credit: Tara Hunt of The Whuffie Factor<br />
  54. 54. Favors added up[reciprocity]<br />Credit: Tara Hunt of The Whuffie Factor<br />
  55. 55. Publicly known accomplishments<br />Credit: Tara Hunt of The Whuffie Factor<br />
  56. 56. Level of TRUST<br />Credit: Tara Hunt of The Whuffie Factor<br />
  57. 57. Etc.<br />Credit: Tara Hunt of The Whuffie Factor<br />
  58. 58.
  59. 59.
  60. 60.
  61. 61.
  62. 62. Status Update<br />
  63. 63. AMPLIFY<br />Photo credit: Mas-Luka on flickr<br />
  64. 64. Photo credit: Michelle Brea (so tired…)on flickr<br />HUH?<br />
  65. 65. BRAND enforcement<br />
  66. 66. BRAND engagement<br />
  67. 67. BRAND transparency<br />
  68. 68. BRAND rep management<br />
  69. 69.
  70. 70. All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com<br />
  71. 71. All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com<br />
  72. 72. FINAL WORDS<br />All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com<br />
  73. 73. Photo credit: dunechaser on flickr<br />
  74. 74. Photo credit: 365* on flickr<br />
  75. 75. Photo credit: Loren Zemlicka on flickr<br />
  76. 76. Photo credit: Stephan Poff on flickr<br />
  77. 77. Photo credit: YoheiYomashita on flickr<br />
  78. 78. Photo credit: mkleinmanns on flickr<br />
  79. 79. HAVE FUN!<br />Photo credit: Grace B.B. on flickr<br />
  80. 80. All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com<br />the end.<br />Connect with me:<br />www.facebook.com/ecojoe<br />www.twitter.com/ecojoe<br />hello@staged4more.com<br />hello@ecojoekits.com<br />

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