Yandex Success Story SearchArtem Stafeev
Источник: *LiveInternet 10.2012, **ComScore 10.2012, company.yandex.ru | 2• More than 4000 employee• Offices in Russia, Uk...
Источник: http://www.cfin.ru/management/iso9000/iso9000_orgchart.shtml | 9Organization structure• Yandex has a very flexib...
Источник: http://www.vedomosti.ru/companies/a-z/241/Yandex%20N.%20V.http://investors.morningstar.com/ownership/shareholder...
Market description| 15
Source: http://www.interfax.ru/business/news.asp?id=278869 | 26Competitors in Russia• Yandex share - 60,2%• Google share –...
Projected growthin number ofinternet users(2010-14 CAGR)Estimated numberof internet usersin 2010(in millions)Internet user...
| 2mln,RUB 2005 2006 2007 2008 2009 2010CAGR2005-08CAGR2005-10Offlineadvertisingexpenditures 140,5 177,9 222,8 278,2 196,2...
Competitive advantages| 20We are the internet market leader in Russia.We are at the forefront of search and information re...
| 33Yandex Revenue05 000 00010 000 00015 000 00020 000 00025 000 0002004 2005 2006 2007 2008 2009 2010 2011Revenue, thousa...
| 24The increase in revenue in comparison with previous year0501001502002502005 2006 2007 2008 2009 2010 2011The increase ...
Источник: http://company.yandex.ru/about/main/ | 35Yandex teamTolerancyYandex is an open company. It welcomes the ability ...
| 45Yandex 3C ModelClientIncreasing efficiency:•Innovations•Corporate cultureOrientation on customers needsImage powerYand...
Target focusKey purpose isto answer users’questionsAdvancedtechnologies shouldbe available to everyuserProvide confidenc...
| 27Success factors• Focus on the national market• Continuous improvement of search algorithms• Talented developers• Diver...
Yandex
Upcoming SlideShare
Loading in …5
×

Yandex

1,759 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,759
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Yandex

  1. 1. Yandex Success Story SearchArtem Stafeev
  2. 2. Источник: *LiveInternet 10.2012, **ComScore 10.2012, company.yandex.ru | 2• More than 4000 employee• Offices in Russia, Ukraine, Belarus, USA, Turkey and SwitzerlandYandex today• Yandex is Russias largest search engine and web portal• Market Share in Russia is 60,7% *• Monthly audience is 50,4 users**• Yandex operates in Ukraine, Kazakhstan, Belarus and Turkey• Yandex’s mission is to answer users’ questionsBrowser DirectMapsDiskMoney TrafficTaxi StatisticMarketБолее 60 сервисов, в том числе:Search
  3. 3. Источник: http://www.cfin.ru/management/iso9000/iso9000_orgchart.shtml | 9Organization structure• Yandex has a very flexible organization structure. It allows to develop innovations on everydaybasis•The company can’t have too formalized corporate structure, because innovation process can’tbe formalized•Yandex operates in a very hi-tech, competitive and dynamic field, so organization structuremust be dynamicThe organizational structure of Yandex can be classified as ProjectiveYandex servicesVideo Metrics Money Disk NarodStoreLocatorContacts AdvantagesHow itworksFeedbackFormPaybywayVideoAutoNews Maps Trafic Taxi Photo
  4. 4. Источник: http://www.vedomosti.ru/companies/a-z/241/Yandex%20N.%20V.http://investors.morningstar.com/ownership/shareholders-major.html?t=YNDX&region=USA&culture=en-us| 10Yandex shareholders• 19,1 %Baring Vostok Capital Partners• 16,7 %Tiger Global• 12,4 %Arkadiy Volozh (founder)• 2,6 %Ilya Segalovich (co-founder)• 31,3 % (16,2 %)Others (including free float)
  5. 5. Market description| 15
  6. 6. Source: http://www.interfax.ru/business/news.asp?id=278869 | 26Competitors in Russia• Yandex share - 60,2%• Google share – 26,5%• Mail.ru share– 8,7%• Other – 4,6%
  7. 7. Projected growthin number ofinternet users(2010-14 CAGR)Estimated numberof internet usersin 2010(in millions)Internet usersas a percentageof totalpopulation in2010India 14.2 % 141 12%Russia 12.5 50 43China 8.5 438 33Brazil 6.4 97 49Spain 4.8 31 65France 4.4 39 63Italy 3.5 33 55UnitedKingdom 2.7 54 87UnitedStates 2.1 233 75Germany 0.8 66 80
  8. 8. | 2mln,RUB 2005 2006 2007 2008 2009 2010CAGR2005-08CAGR2005-10Offlineadvertisingexpenditures 140,5 177,9 222,8 278,2 196,2 223,2 25.6% 9.7%Onlineadvertisingexpenditures 2,85 6,2 12,7 17,6 19,1 26,65 83.5 56.4of which:Text-based 1,15 3,3 7 10,2 11,3 16,85 107.0 71.1Display 1,7 2,9 5,7 7,4 7,7 9,8 63.3 42.0Totaladvertisingexpenditures 143,35 184,1 235,5 295,8 215,3 249,85 27.3% 11.8%
  9. 9. Competitive advantages| 20We are the internet market leader in Russia.We are at the forefront of search and information retrievaltechnology.We deliver best-in-class user services.We have a proven track record of monetization.We attract and nurture world-class talent.
  10. 10. | 33Yandex Revenue05 000 00010 000 00015 000 00020 000 00025 000 0002004 2005 2006 2007 2008 2009 2010 2011Revenue, thousands of rubles
  11. 11. | 24The increase in revenue in comparison with previous year0501001502002502005 2006 2007 2008 2009 2010 2011The increase in revenue,%
  12. 12. Источник: http://company.yandex.ru/about/main/ | 35Yandex teamTolerancyYandex is an open company. It welcomes the ability to think, speak openly and listencarefully to colleagues ..
  13. 13. | 45Yandex 3C ModelClientIncreasing efficiency:•Innovations•Corporate cultureOrientation on customers needsImage powerYandex make huge investments inPR
  14. 14. Target focusKey purpose isto answer users’questionsAdvancedtechnologies shouldbe available to everyuserProvide confidencethat it will be foundeverythingCreate new useful servicesImprove the quality of servicesoffered and servicesDetermines: Sustainabledevelopment of thecompany The key to what hasenabled theorganization to survivefor a timeDetermines: Perspectives Hopes, dreams, plansBasic valuesServices for peopleMirror of the InternetMutual gaining partnershipDescription of company future:Become search leader not only inRussian but also abroadLong-term goals(10 – 30 years): Become the main engine of innovativeprogress in RussiaMissionVisionKey Ideology| 41Mission and Vision
  15. 15. | 27Success factors• Focus on the national market• Continuous improvement of search algorithms• Talented developers• Diversification of services• Product development

×