PPC vs SEO (SES/OMS Feb.'10)


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"PPC vs. SEO: The Ultimate Search Marketing Battle" for the Search Engine Strategies conference after the Online Marketing Summit in San Diego, February 2010. Stacy Williams of Prominent Placement defends the pay-per-click side of the battlefield. http://www.prominentplacement.com.

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  • Hi Stacy W
    I am participating in a contest and your slide I liked very much,because in my company we work with web design and SEO, so I invited, to visit my slide and if it likes, please addme to your favorites, thank you very much

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PPC vs SEO (SES/OMS Feb.'10)

  1. 1. PPC vs. SEO: The Ultimate Search Marketing Battle Online Marketing Summit February 25, 2010
  2. 2. Which Side Am I On? PPC Rules! SEO Drools!
  3. 3. Cast a Wider Net <ul><li>50 Page Website – How Many Keywords Can You Target? </li></ul><ul><li>SEO: 50-100 </li></ul><ul><li>PPC: Unlimited </li></ul>
  4. 4. Speed (Deployment + Responding to Changes) <ul><li>SEO: Days/weeks/months for web developer to make changes. Days/weeks/months for organic rankings to rise. </li></ul><ul><li>PPC: Hours/days to launch campaign. Instant results. Make changes on the fly. </li></ul>
  5. 5. Short Term Promotions, Respond to Hot Topics
  6. 6. Search Engine Reputation Management
  7. 7. Content Network Generate awareness – bring more prospects into the top of the sales funnel
  8. 8. You Control the Copy Enticing copy with benefits and calls to action … at what?!? Keyword stuffing – yuck!
  9. 9. You Control the Landing Page
  10. 10. SEO Landing Page (Main Site) Visitor must click a second time to respond
  11. 11. PPC Custom Landing Page Visitor can respond right on this page
  12. 12. Geographic Targeting
  13. 13. More Info & Let’s Connect! This presentation is available at www.slideshare.net/stacywms Follow us at @ProminentPlcmnt Become a fan at http://bit.ly/FB-PPI Subscribe to our free monthly enewsletter on SEM at www.prominentplacement.com Email Stacy at [email_address] Connect with Stacy at www.linkedin.com/in/stacyswilliams
  14. 14. Note for SlideShare Readers <ul><li>I feel compelled to point out that I am actually NOT against Search Engine Optimization. In fact, we proudly provide SEO services as well as PPC. I was asked to “defend” the PPC side of things for this presentation, although I could have promoted SEO just as easily. </li></ul><ul><li>Stacy Williams </li></ul>