StackOps creates the most reliable OpenStack Distro and a suite of products built for the enterprise. In this presentation, Arturo Suarez, Founder and COO, explains why the Adoption of Cloud Computing in Europe is 2 years behind, what are the reasons, the players and how OpenStack is the platform that, due to its great flexibility, can help Europe close the gap. Presentation done in Paris, November 29, 2012

1. OpenStack: Land of Opportunities
OpenStack in Action 3
Paris, 29th November 2012

2. StackOps
Scaling your business in The Cloud
has never been so easy.

3. Agenda
 What: Europe is behind in cloud adoption
 Why: inhibitors
 Who: drivers
 How: OpenStack, what else?

4. Facts
Europe’s cloud adoption is 2 years behind that of the US.
Source: Every single analysis firm

6. Considerations: Cultural
Central Control & Planning. High customization, innovation.

7. Considerations: Legal
Different legislations per country, region, sector, type of data stored

8. Considerations: Technology
European B2B infrastructure providers turn complexity into a business
opportunity

9. Considerations: Business
Small markets, lower scale economics. No local Vendors: HW, SW, Service
Providers. Less/more start-ups

10. Considerations: Financial
Have you seen one of these lately?

11. Drivers
Public Administrations, Service Providers,
Start-ups, Educational - Research

12. Our Vision
OpenStack has all the ingredients to become the dominant cloud platform also
in Europe

13. Datacenter
Colonization
It’s not the Strong but Those Who Adapt to Change
Who Survive

14. Local Matters
Factors for adoption are weighted differently across different
countries

15. Flexibility Matters
Enables the use of OpenStack, extends OpenStack. Be water

16. Business strategies to deployment and operations
Services $ Product
100%
80%
60%
40%
20%
0%
16 Toolkit Distro Product penStack on Steroids
O

17. Don’t make me
spend
I have already invested tons of money in
hardware, storage solutions, monitoring systems.
Reutilize them

18. Don’t make me
think
If I have to learn OpenStack, or manage
complex recipes to deploy it and operate it, I
might not go for it.

19. Don’t make me
change
…my business model, I have been doing
business for years. Any change needs to be
non-disruptive to my business or that of my
customer

20. The Ecosystem is Relevant
Enables the use of OpenStack, extends OpenStack

21.  Ease of use
 Ease of access
 Integration
 New applications
 New services
 Simplicity

22. Thank you for your attention
For more information
www.stackops.com