1.
Archives and Access
One Search To
School Them All
John Stack
Head of Digital, Tate
Digital Director, Science Museum Group

2.
http://www.tate.org.uk/about/our-work/digital/digital-metrics/website-audience-segmentation
Art & artists
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Research
0 5 10 15 20 25 30 35

3.
features.
Figure: Activities respondents engaged with during their visit to the online collection (N=673)
http://www.tate.org.uk/context-comment/blogs/understanding-peoples-motivations-and-usage-online-collection

4.
http://www.tate.org.uk/context-comment/blogs/understanding-peoples-motivations-and-usage-online-collection
The word most commonly used to describe motivation to visit the online collection is research.
However, this term includes a very wide range of activities, as it is used to describe activities

5.
Item title and date
Artist name
Title
Date
On display information
Medium
iDimensions
Collection: Tate Archive
Acquisition information
Reference number (view
record in the archive
catalogue)
View in title of sketchbook
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Description Transcript
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur ulla
mcorper vehicula nibh ut lacinia. Maecenas hendrerit mollis mi. Proin
malesuada egestas sem, ut laoreet metus malesuada id. Suspendisse
tortor libero, tincidunt et adipiscing ut, semper eget nisl. Duis ullamcorper
risus ac dolor ornare feugiat.
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Artist Name Archive > 1940-1950 Materials > Sketchbooks
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"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur ulla
mcorper vehicula nibh ut lacinia. Maecenas hendrerit mollis mi. Proin
malesuada egestas sem, ut laoreet metus malesuada id. Suspendisse tortor
libero, tincidunt et adipiscing ut, semper eget."
- Posted by User name on Date and Time. Flag comment or Recommend
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur ulla
mcorper vehicula nibh ut lacinia. Maecenas hendrerit molli mi. Proin
malesuada egestas sem, ut laoreet metus malesuada id. Suspendisse tortor
libero, tincidunt et adipiscing ut, semper eget."
- Posted by User name on Date and Time. Flag comment or Recommend
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur ulla
mcorper vehicula nibh ut lacinia. Maecenas hendrerit molli mi. Proin
malesuada egestas sem, ut laoreet metus malesuada id."
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