Light Their Fire English version

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A little bit modified english version of the talk I did in Copenhagen at brandculture's competitive edge seminar today

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Light Their Fire English version

  1. 1. A brand is your gut feeling about a product, service or company – Marty Neumeier
  2. 2. Flying blind
  3. 3. Uncertainty
  4. 4. Don’t feel engaged Source: Gallup (2005)
  5. 5. 1/3 of the time is wasted
  6. 6. Energy loss
  7. 7. Focus = WIIFM
  8. 8. Linked in dobbelt op I august 2x since 0808
  9. 9. What to do?
  10. 10. 6 simple steps
  11. 11. #1 World map
  12. 12. Put away the make up
  13. 13. #2 Attitude
  14. 14. What if we were a rockband
  15. 15. Hire attitudes – train skills
  16. 16. 3# Vision
  17. 17. BHAG
  18. 18. Run a country without oil
  19. 19. Put a man on the moon and return him safely by the end of the decade
  20. 20. #4 Involve (Rethinking)
  21. 21. Fading colors
  22. 22. Ideation
  23. 23. 32 suggestions a year
  24. 24. 0,17 a year
  25. 25. Culture eats strategy For breakfast
  26. 26. #5 Keep it simple
  27. 27. The Business Brickyard
  28. 28. Do you trust your employees? Build frames, not rules
  29. 29. #6 Anchor it
  30. 30. Reward the right behavior
  31. 31. Internal Heroes
  32. 32. Celebrate success
  33. 33. A definition of Happiness at work You enjoy what you do You are proud of your work You now your work is important You have fun at work You are making a difference You kick ass (and take names)! - Alexander Kjerulf, CHO

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