Google case study


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Google case study

  1. 1. GOOGLE Case Study Stacia Nambiar Google hosts and develops a number of internet based services and products.Just a few of them include:G-mail, Google Maps, Google Print. It was founded in Menlo Park ,California in Septemeber 4 th 1998. Google hosts and develops a number of Internet based services and products, and generates profit primarily from advertising. The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys"Google is the dominant search engine in the United States market, with a market share of 65.6% Google is a multinational computing and internet search technologies cooperation.
  2. 2. Free Speech <ul><li>Google search works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. We assess the importance of every web page using more than 200 signals and a variety of techniques, including our patented PageRank™ , which analyzes which sites have been &quot;voted&quot; to be the best sources of information by other pages across the web. </li></ul><ul><li>As the web gets bigger, this approach actually improves, as each new site is another point of information and another vote to be counted. In the same vein, we are active in open source software development, where innovation takes place through the collective effort of many programmers. Google fended off a similar anti-censorship proposal by arguing it would do more harm than good to set the terms of use in countries notorious for their hostility to free speech. In other words, a version of the Google search engine that edits out references to the Tiananmen Square massacre or a Tibet-free YouTube. </li></ul>
  3. 3. Since 2001, Google has acquired many companies, mainly focusing on small venture capital companies. In 2004, Google acquired Keyhole, Inc. The start-up company developed a product called Earth Viewer that gave a 3-D view of the Earth. Google renamed the service to Google Earth in 2005. Two years later, Google bought the online video site You Tube for $1.65 billion in stock. Furthermore, Google reached an agreement to acquire Double Click for $3.1 billion, giving Google valuable relationships that Double Click had with Web publishers and advertising agencies.Later that same year, Google purchased Grand Central for $50 million. Institutions
  4. 4. As Google is worldwide and there is limited restriction as to what is on the site peoples views updates news simple everything that can possibly be found on the net is on Google. It shares information spread worldwide and therefore anyone who wants to search for something specific will find it via Google. The site is therefore appealing to people worldwide, those who are interested not only in the 21 st century but it is used as a gadget for many tools not only a search engine and so it is very useful and easily accessible. On May 27, 2009, Google announced plans to develop Google Wave, a product that helps users communicate and collaborate on the web, where users can almost instantly communicate and work together with richly formatted text, photos, videos, maps, and much more We Think Pro Ams Google allows users to share and collaborate by acting as a search engine it enables people to visit the site and search for what they like. The kind of information that is shared is of information that involves other sites, information news updates from contacts to social networks. We Think
  5. 5. Only 12% of Google news is original open source. As Google now enables users to have a goggle account this allows them to use it as an open source where they can add to it change it however they like treat it as an open source technology. The Open Source Programs Office at Google handles both internal open source compliance and external outreach programs, including source release, open source infrastructure, the Google Summer of Code and much more. Furthermore, Google will take a step towards license-free web video playback next month when it open sources the leading video codec from a company it just acquired for $124.6 million. Open Source
  6. 6. Susan Freedman, a copyright expert at law firm Nixon Peabody, says that &quot;Google is pushing at the boundaries of what these laws mean&quot;. As visual artists sue Google over copyright. One of the more controversial search services Google hosts is Google Books. The company began scanning books and uploading limited previews, and full books where allowed, into their new book search engine. However, a number of copyright disputes arose, and Google reached a revised settlement in 2009 to limit its scans to books from the U.S. Copyright
  7. 7. Creative Commons <ul><li>Google Advanced Search enables Creative commons Customized Searching. </li></ul><ul><li>Creative Commons, a nonprofit organization that provides a flexible copyright licenses for authors and artists, today announced that Google now enables filtering for Creative Commons-licensed content </li></ul><ul><li>Creative Commons’ own “Find” page now gives people the option to use either Google for your searching. Google Image Search added the option to restrict the results to images that are licensed using Creative Commons, a list of flexible licenses that allow content creators to share their works with the world.Google Guide is licensed under a Creative Commons License to give you more rights than copyright allows. </li></ul><ul><li>People are free to: </li></ul><ul><ul><li>Copy, distribute, display, and perform the work </li></ul></ul><ul><ul><li>Make derivative works </li></ul></ul><ul><li>Under the following conditions: </li></ul><ul><li>Attribution. You must give Nancy Blachman credit and link to or reference the original version, or Google Guide's home page, </li></ul><ul><li>Noncommercial. You may not use this work for commercial purposes. </li></ul><ul><li> </li></ul>
  8. 8. Digital Divide <ul><li>Google: </li></ul><ul><li>“ our mission is to facilitate access to information for the entire world, and every language“ </li></ul><ul><li>Google's search interface is in more than 110 languages, offer people the ability to restrict results to content written in their own language, and aim to provide the rest of our applications and products in as many languages as possible. Using translation tools, people can discover content written on the other side of the world in languages they don't speak. With these tools and the help of volunteer translators, Google offers “quality in the most far-flung corners of the globe.” Therefore they seek to provide their services to as many users as possible. </li></ul><ul><li>Google has always had a good user interface for visually impaired users. &quot;Blind and partially sighted people reported to RNIB from the start that Google was their favourite search engine.&quot; It is the simplicity that appealed. Google Adwords is an auction based Pay Per Click (PPC) advertising system where you as an advertiser set the maximum amount you are willing to pay for each click you receive from your advertisement placed with Google. </li></ul>
  9. 9. Google is trying to determine the future scope of its presence in China. Two weeks ago it declared that unless Google was allowed to offer an uncensored search engine in China, it would shut down its existing censored search engine and would consider pulling out of China entirely. Since then, Google has appeared to try and find middle ground between itself and the Chinese government Free Press
  10. 10. Gate Keeping <ul><li>Gate keeping is the process by which the billions of messages that are available in the world get cut down and transformed into the hundreds of messages that reach a given person on a given day. it’s hard to . . . gather data in ways that don’t raise privacy concerns or in ways that might help repressive governments to block controversial content. </li></ul><ul><li>Speaking from Google: it’s hard to gather data in ways that don’t raise privacy concerns or in ways that might help repressive governments to block controversial content.’ </li></ul><ul><li> </li></ul>
  11. 11. Marxist Theory <ul><li>Marxist emphasise the ideology regarding hegemony and how the ruling class appear superior to others. Through this theory they make sense of the big media and how its used to maintain this system mf meritocracy. The users of Google do represent an ideology that which allows anyone to freely say what they want as millions of posts are updated within seconds to reach Google. </li></ul><ul><li>As Google acts as a search engine it allows for a free flow of ideas rather than it enforcing any sort of bias.This can actually create conflict as it allows posts from any side to appear whether its positive or negative. Therefore the big companies even the government may want to get involved as this can create chaos by enabling people to have their posts whatever it may be just opinionated to appear on the site. </li></ul><ul><li>The Marxist theory would suggest that as Google is such as huge as it is then taking over other institutions could lead to hegemony. So far it appears to be rather neutral and not in favour of just the big media as it is worldwide and does not restrict people from using it and stating their opinions it is simply widely and freely used. </li></ul>
  12. 12. Google, a leader of the net neutrality charge, “has approached major cable and phone companies that carry Internet traffic with a proposal to create a fast lane for its own content.” Google hopes to speed the delivery of its content by “co-locating” servers within the networks of Internet service providers, such as Verizon or Comcast, a privilege for which it would, of course, have to pay. Google remains strongly committed to the principle of net neutrality, and will continue to work with policymakers in the years ahead to keep the Internet free and open,” However the question remains, does this violate the principles of net neutrality, which according to some would say that allows some people to pay for faster delivery of their content is wrong. Net neutrality advocates have to some extent been drawn into what is mainly a fight between two groups of major corporate interests content owners and carriers.Google wouldn’t be in threat of the Digital Economy Bill for the reason that its not a site where like you tube allows users to upload videos that may be of copyright.Yet, for Google books this may raise the issue. Although it seems it is more concerned with illegal sites rather than of sites like Google. Net Neutrality