Getting Pitched, Counter
Pitching, and Pitching
stacey heneveld
@staceyheneved
Saturday, August 10, 13
Saturday, August 10, 13
It all starts with your site.
Get Into The Game
Saturday, August 10, 13
Your Site
Is it visually appealing to a company?
What does your ABOUT ME page really say about
you?
• http://bloggingwitha...
Your Site
Is it visually appealing to a company?
What does your ABOUT ME page really say about
you?
Are you easy to find?
C...
Saturday, August 10, 13
Being Pitched.
Saturday, August 10, 13
How do you get pitched?
Be part of a Media Group
• They are the middleman between YOU and the
PR Firm or Brand
• You can fi...
How do you get pitched?
“Good vs. Bad” of a Media Group
Saturday, August 10, 13
How do you get pitched?
Connecting with PR Firms
• Find the PR Firm that handles the blogger
relations for the company you...
How do you get pitched?
Contact the Company
• Find the person within the company that works
with Social Media or Blogger O...
Dissecting the pitch.
Saturday, August 10, 13
The Pitch
1. What are they offering?
2. What is the compensation?
3. What is the payment
timeframe?
4. What are they askin...
If the details aren’t clear,
always ask!
Saturday, August 10, 13
Counter-Pitching.
Saturday, August 10, 13
Rework the terms
“I would love to work with you on this campaign.
For an authentic and personal review of the
product, I r...
Rework the terms
“Thank you for the information on BRAND. It
sounds like a great product that my readers would
be interest...
Rework the terms
“My editorial calendar is a bit busy right now but I
would love to chat with you about working this into
...
Saying ‘no’.
“Thank you for reaching out to me about your new
teething tablets. They sound great and would have
been a lif...
Start your own list.
Save contact information for PR Firms and Companies
to possibly work with in the future!
Saturday, Au...
Pitching.
Saturday, August 10, 13
Don’t be the pitcher you
hate.
Saturday, August 10, 13
Address your pitch by
name.
Saturday, August 10, 13
What are you pitching?
Saturday, August 10, 13
What is your angle?
What makes you stand
out?
Saturday, August 10, 13
Sell the idea. Not the
details.
Saturday, August 10, 13
Talk about your site
readership.
Saturday, August 10, 13
Share similar posts or
events.
Saturday, August 10, 13
Be you.
Saturday, August 10, 13
Leave it a little open
ended.
Saturday, August 10, 13
Follow-up.
Saturday, August 10, 13
Again....DON’T BE THE
PITCHER YOU HATE!
Saturday, August 10, 13
Striking out.
Saturday, August 10, 13
“Never let the fear of striking
out get in your way.”
Babe Ruth
Saturday, August 10, 13
Saturday, August 10, 13
Media Kits
Are they necessary?
Saturday, August 10, 13
Media Kit Options
Electronic Media Kit
SlideShare
PDF on your website
Printable Media Kit
PDF that can be emailed or print...
The nuts & bolts
Brief Introduction
Experience
Stats
Services
Pricing & Payment Options
Past Work
Testimonials
Contact Inf...
Saturday, August 10, 13
our


mission
In


all


our


endeavors


at



Simple


Living


Media,



our


mission


is


the
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Pitching, Getting Pitched, Counter Pitching and Media Kits

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Pitching, Getting Pitched, Counter Pitching and Media Kits

  1. 1. Getting Pitched, Counter Pitching, and Pitching stacey heneveld @staceyheneved Saturday, August 10, 13
  2. 2. Saturday, August 10, 13
  3. 3. It all starts with your site. Get Into The Game Saturday, August 10, 13
  4. 4. Your Site Is it visually appealing to a company? What does your ABOUT ME page really say about you? • http://bloggingwithamy.com/how-to-write-a- killer-about-page/ Saturday, August 10, 13
  5. 5. Your Site Is it visually appealing to a company? What does your ABOUT ME page really say about you? Are you easy to find? Contact page Email address accessible Social Media buttons Meta tags (i.e. Google Search) http://searchenginewatch.com/article/ 2067564/How-To-Use-HTML-Meta-Tags Saturday, August 10, 13
  6. 6. Saturday, August 10, 13
  7. 7. Being Pitched. Saturday, August 10, 13
  8. 8. How do you get pitched? Be part of a Media Group • They are the middleman between YOU and the PR Firm or Brand • You can find them through a Google search, ask other bloggers for suggestions, check out other blogs to see who they are working with • Get on their “list” Saturday, August 10, 13
  9. 9. How do you get pitched? “Good vs. Bad” of a Media Group Saturday, August 10, 13
  10. 10. How do you get pitched? Connecting with PR Firms • Find the PR Firm that handles the blogger relations for the company you want to work with. • Contact PR Firm that handles multiple brand accounts. Saturday, August 10, 13
  11. 11. How do you get pitched? Contact the Company • Find the person within the company that works with Social Media or Blogger Outreach Saturday, August 10, 13
  12. 12. Dissecting the pitch. Saturday, August 10, 13
  13. 13. The Pitch 1. What are they offering? 2. What is the compensation? 3. What is the payment timeframe? 4. What are they asking of you? 5. What is the campaign time frame? 6. Is it right for you? Saturday, August 10, 13
  14. 14. If the details aren’t clear, always ask! Saturday, August 10, 13
  15. 15. Counter-Pitching. Saturday, August 10, 13
  16. 16. Rework the terms “I would love to work with you on this campaign. For an authentic and personal review of the product, I require...... I also offer......” Saturday, August 10, 13
  17. 17. Rework the terms “Thank you for the information on BRAND. It sounds like a great product that my readers would be interested in. For products like this, I typically share them with my readers as Review Posts or Sponsored Posts. Below are the details on how those posts work on my site....” Saturday, August 10, 13
  18. 18. Rework the terms “My editorial calendar is a bit busy right now but I would love to chat with you about working this into my ‘Best of the Holidays’ event in November. Here are some fun ideas on how we could make that work....” Saturday, August 10, 13
  19. 19. Saying ‘no’. “Thank you for reaching out to me about your new teething tablets. They sound great and would have been a life saver when my son was teething! Unfortunately (but fortunately for me), I am out of the teething stage for a little while. YAY! Please keep me in mind if you have other products/clients that might fit with my kids who are ages.....” Saturday, August 10, 13
  20. 20. Start your own list. Save contact information for PR Firms and Companies to possibly work with in the future! Saturday, August 10, 13
  21. 21. Pitching. Saturday, August 10, 13
  22. 22. Don’t be the pitcher you hate. Saturday, August 10, 13
  23. 23. Address your pitch by name. Saturday, August 10, 13
  24. 24. What are you pitching? Saturday, August 10, 13
  25. 25. What is your angle? What makes you stand out? Saturday, August 10, 13
  26. 26. Sell the idea. Not the details. Saturday, August 10, 13
  27. 27. Talk about your site readership. Saturday, August 10, 13
  28. 28. Share similar posts or events. Saturday, August 10, 13
  29. 29. Be you. Saturday, August 10, 13
  30. 30. Leave it a little open ended. Saturday, August 10, 13
  31. 31. Follow-up. Saturday, August 10, 13
  32. 32. Again....DON’T BE THE PITCHER YOU HATE! Saturday, August 10, 13
  33. 33. Striking out. Saturday, August 10, 13
  34. 34. “Never let the fear of striking out get in your way.” Babe Ruth Saturday, August 10, 13
  35. 35. Saturday, August 10, 13
  36. 36. Media Kits Are they necessary? Saturday, August 10, 13
  37. 37. Media Kit Options Electronic Media Kit SlideShare PDF on your website Printable Media Kit PDF that can be emailed or printed to hand out USB Drives Saturday, August 10, 13
  38. 38. The nuts & bolts Brief Introduction Experience Stats Services Pricing & Payment Options Past Work Testimonials Contact Info Saturday, August 10, 13
  39. 39. Saturday, August 10, 13
  40. 40. our
  41. 41. 

mission In
  42. 42. 

all
  43. 43. 

our
  44. 44. 

endeavors
  45. 45. 

at
  46. 46. 

 Simple
  47. 47. 

Living
  48. 48. 

Media,
  49. 49. 

 our
  50. 50. 

mission
  51. 51. 

is
  52. 52. 

the
  53. 53. 

same:
  54. 54. 

 to
  55. 55. 

help
  56. 56. 

people
  57. 57. 

live
  58. 58. 

simply. Life
  59. 59. 

hacks
  60. 60. 

for
  61. 61. 

home
  62. 62. 

managers.
  63. 63. 


  64. 64. 

All
  65. 65. 

about
  66. 66. 

productivity,
  67. 67. 

organization,
  68. 68. 

 money
  69. 69. 

management,
  70. 70. 

and
  71. 71. 

taking
  72. 72. 

care
  73. 73. 

of
  74. 74. 

yourself
  75. 75. 

and
  76. 76. 

your
  77. 77. 

relationships. Delicious,
  78. 78. 

nourishing
  79. 79. 

food
  80. 80. 

for
  81. 81. 

everyone
  82. 82. 

in
  83. 83. 

the
  84. 84. 

family.
  85. 85. 


  86. 86. 

All
  87. 87. 

about
  88. 88. 

seasonal
  89. 89. 

 cooking,
  90. 90. 

menu
  91. 91. 

planning,
  92. 92. 

eating
  93. 93. 

fresh,
  94. 94. 

whole
  95. 95. 

foods,
  96. 96. 

and
  97. 97. 

healthy
  98. 98. 

preparation. Eco-‐friendly
  99. 99. 

living
  100. 100. 

with
  101. 101. 

a
  102. 102. 

family-‐friendly
  103. 103. 

purpose.
  104. 104. 


  105. 105. 

All
  106. 106. 

about
  107. 107. 

simple
  108. 108. 

 environmentalism,
  109. 109. 

mindful
  110. 110. 

living,
  111. 111. 

wise
  112. 112. 

stewardship,
  113. 113. 

and
  114. 114. 

natural
  115. 115. 


  116. 116. 

health. Straightforward
  117. 117. 

education
  118. 118. 

from
  119. 119. 

the
  120. 120. 

home,
  121. 121. 

for
  122. 122. 

the
  123. 123. 

family.
  124. 124. 


  125. 125. 

All
  126. 126. 

about
  127. 127. 

 curriculum
  128. 128. 

choices,
  129. 129. 

academic
  130. 130. 

inspiration,
  131. 131. 

and
  132. 132. 

uncomplicated
  133. 133. 

homeschool
  134. 134. 

ideas. Uncomplicated
  135. 135. 

parenting
  136. 136. 

in
  137. 137. 

a
  138. 138. 

complicated
  139. 139. 

world.
  140. 140. 


  141. 141. 

All
  142. 142. 

about
  143. 143. 

 mindful
  144. 144. 

parenting,
  145. 145. 

kids’
  146. 146. 

activities
  147. 147. 

with
  148. 148. 

a
  149. 149. 

purpose,
  150. 150. 

and
  151. 151. 

healthy
  152. 152. 

family
  153. 153. 

living. Saturday, August 10, 13
  154. 154. about
  155. 155. 

us We
  156. 156. 

are
  157. 157. 

a
  158. 158. 

team
  159. 159. 

of
  160. 160. 

five
  161. 161. 

women,
  162. 162. 

each
  163. 163. 

editing
  164. 164. 

one
  165. 165. 

of
  166. 166. 

the
  167. 167. 

Simple
  168. 168. 

Living
  169. 169. 

Media
  170. 170. 

blogs.
  171. 171. 


  172. 172. 

 We’re
  173. 173. 

all
  174. 174. 

mothers,
  175. 175. 

wives,
  176. 176. 

and
  177. 177. 

friends,
  178. 178. 

each
  179. 179. 

with
  180. 180. 

a
  181. 181. 

uniquely
  182. 182. 

directed
  183. 183. 

passion
  184. 184. 

 to
  185. 185. 

help
  186. 186. 

other
  187. 187. 

families
  188. 188. 

live
  189. 189. 

more
  190. 190. 

simply. Combined,
  191. 191. 

the
  192. 192. 

Simple
  193. 193. 

Living
  194. 194. 

Media
  195. 195. 

family
  196. 196. 

has
  197. 197. 

over
  198. 198. 

25
  199. 199. 

men
  200. 200. 

and
  201. 201. 

women
  202. 202. 

contributors
  203. 203. 

 living
  204. 204. 

worldwide,
  205. 205. 

from
  206. 206. 

Texas
  207. 207. 

to
  208. 208. 

Turkey,
  209. 209. 

Montreal
  210. 210. 

to
  211. 211. 

the
  212. 212. 

West
  213. 213. 

Virginia
  214. 214. 

country. SLM’s
  215. 215. 

founder
  216. 216. 

is
  217. 217. 

Tsh
  218. 218. 

Oxenreider,
  219. 219. 

editor
  220. 220. 

of
  221. 221. 

Simple
  222. 222. 

Mom
  223. 223. 

and
  224. 224. 

author
  225. 225. 

of
  226. 226. 

the
  227. 227. 

upcoming
  228. 228. 

book,
  229. 229. 

 Organized
  230. 230. 

Simplicity,
  231. 231. 

published
  232. 232. 

by
  233. 233. 

F+W
  234. 234. 

Media,
  235. 235. 

and
  236. 236. 

due
  237. 237. 

for
  238. 238. 

release
  239. 239. 

in
  240. 240. 

fall
  241. 241. 

2010. Saturday, August 10, 13
  242. 242. about
  243. 243. 

our
  244. 244. 

readers All
  245. 245. 

statistics
  246. 246. 

are
  247. 247. 

taken
  248. 248. 

from
  249. 249. 

SimpleMom.net
  250. 250. 

only, until
  251. 251. 

the
  252. 252. 

entire
  253. 253. 

network
  254. 254. 

passes
  255. 255. 

through
  256. 256. 

the
  257. 257. 

first
  258. 258. 

quarter. from
  259. 259. 

Quantcast ▲ from
  260. 260. 

 Google
  261. 261. 

 Analytics ▲ Saturday, August 10, 13
  262. 262. “ what
  263. 263. 

others
  264. 264. 

are
  265. 265. 

saying: “Sometimes
  266. 266. 


  267. 267. 

I
  268. 268. 

stumble
  269. 269. 

upon
  270. 270. 

a
  271. 271. 

blog
  272. 272. 

that
  273. 273. 

knocks
  274. 274. 

me
  275. 275. 

off
  276. 276. 

 my
  277. 277. 

feet.
  278. 278. 

Simplemom.net
  279. 279. 

is
  280. 280. 

that
  281. 281. 

blog.
  282. 282. 


  283. 283. 

...I
  284. 284. 

am
  285. 285. 

not
  286. 286. 

a
  287. 287. 

mom,
  288. 288. 

 but
  289. 289. 

I’m
  290. 290. 

in
  291. 291. 

love
  292. 292. 

with
  293. 293. 

this
  294. 294. 

blog.
  295. 295. 


  296. 296. 


  297. 297. 

...I
  298. 298. 

love
  299. 299. 

the
  300. 300. 

way
  301. 301. 

the
  302. 302. 

blog
  303. 303. 

 is
  304. 304. 

organized
  305. 305. 

and
  306. 306. 

designed.
  307. 307. 


  308. 308. 

I
  309. 309. 

love
  310. 310. 

the
  311. 311. 

simple
  312. 312. 

writing
  313. 313. 

and
  314. 314. 

 inspiring
  315. 315. 

ideas.” -
  316. 316. 

Leslie
  317. 317. 

Judson,
  318. 318. 

HGTV “Pragmatic
  319. 319. 

and
  320. 320. 

nurturing,
  321. 321. 

Simple
  322. 322. 

Mom
  323. 323. 

is
  324. 324. 

my
  325. 325. 

go-‐to
  326. 326. 

blog
  327. 327. 

 for
  328. 328. 

learning
  329. 329. 

how
  330. 330. 

to
  331. 331. 

manage
  332. 332. 

my
  333. 333. 

home
  334. 334. 

with
  335. 335. 

efficiency
  336. 336. 

and
  337. 337. 

 grace.
  338. 338. 


  339. 339. 

The
  340. 340. 

inspiration
  341. 341. 

you’ll
  342. 342. 

find
  343. 343. 

there
  344. 344. 

is
  345. 345. 

like
  346. 346. 

vitamins
  347. 347. 

 for
  348. 348. 

weary
  349. 349. 

homemakers.” -
  350. 350. 

Julia
  351. 351. 

Cho,
  352. 352. 

Ohdeedoh.com
  353. 353. 

 (ApartmentTherapy.com) “SimpleMom.net
  354. 354. 

is
  355. 355. 

the
  356. 356. 

best
  357. 357. 

online
  358. 358. 

community
  359. 359. 

for
  360. 360. 

ideas,
  361. 361. 

insight
  362. 362. 

and
  363. 363. 

 inspiration.
  364. 364. 

I’ve
  365. 365. 

advertised
  366. 366. 

regularly
  367. 367. 

with
  368. 368. 

Simple
  369. 369. 

Mom
  370. 370. 

and
  371. 371. 

have
  372. 372. 

been
  373. 373. 

 overwhelmed
  374. 374. 

with
  375. 375. 

the
  376. 376. 

response.
  377. 377. 

It’s
  378. 378. 

a
  379. 379. 

great
  380. 380. 

investment
  381. 381. 

for
  382. 382. 

web
  383. 383. 

based
  384. 384. 

 advertising.” -Lisa
  385. 385. 

Leonard,
  386. 386. 

LisaLeonardOnline.com “I
  387. 387. 

can’t
  388. 388. 

say
  389. 389. 

enough
  390. 390. 

good
  391. 391. 

things
  392. 392. 

about
  393. 393. 

being
  394. 394. 

an
  395. 395. 

advertiser
  396. 396. 

with
  397. 397. 

Simple
  398. 398. 

Living
  399. 399. 

Media.
  400. 400. 

Like
  401. 401. 

 the
  402. 402. 

Simple
  403. 403. 

Living
  404. 404. 

blogs,
  405. 405. 

the
  406. 406. 

readers
  407. 407. 

are
  408. 408. 

thoughtful,
  409. 409. 

appreciate
  410. 410. 

aesthetics
  411. 411. 

and
  412. 412. 

detail,
  413. 413. 

and
  414. 414. 

 are
  415. 415. 

willing
  416. 416. 

to
  417. 417. 

invest
  418. 418. 

in
  419. 419. 

quality
  420. 420. 

products
  421. 421. 

that
  422. 422. 

make
  423. 423. 

their
  424. 424. 

lives
  425. 425. 

better.
  426. 426. 

That’s
  427. 427. 

exactly
  428. 428. 

the
  429. 429. 

kinds
  430. 430. 

 of
  431. 431. 

person
  432. 432. 

I
  433. 433. 

want
  434. 434. 

to
  435. 435. 

reach
  436. 436. 

out
  437. 437. 

to.
  438. 438. 

Simple
  439. 439. 

Living
  440. 440. 

Media
  441. 441. 

has
  442. 442. 

provided
  443. 443. 

—
  444. 444. 

hands
  445. 445. 

down
  446. 446. 

—
  447. 447. 

the
  448. 448. 

 best
  449. 449. 

value
  450. 450. 

for
  451. 451. 

our
  452. 452. 

advertising
  453. 453. 

budget.
  454. 454. 


  455. 455. 

...As
  456. 456. 

a
  457. 457. 

small
  458. 458. 

business
  459. 459. 

operating
  460. 460. 

in
  461. 461. 

a
  462. 462. 

tight
  463. 463. 

economy,
  464. 464. 

 we
  465. 465. 

have
  466. 466. 

a
  467. 467. 

limited
  468. 468. 

advertising
  469. 469. 

budget,
  470. 470. 

so
  471. 471. 

every
  472. 472. 

dollar
  473. 473. 

counts.
  474. 474. 

The
  475. 475. 

ROI
  476. 476. 

we’ve
  477. 477. 

seen
  478. 478. 

from
  479. 479. 

 advertising
  480. 480. 

with
  481. 481. 

Simple
  482. 482. 

Living
  483. 483. 

Media
  484. 484. 

has
  485. 485. 

been
  486. 486. 

amazing.” -
  487. 487. 

Charie
  488. 488. 

Park,
  489. 489. 

PearBudget.com “ “It’s
  490. 490. 

no
  491. 491. 

wonder
  492. 492. 

that
  493. 493. 

Simple
  494. 494. 

Mom
  495. 495. 

has
  496. 496. 

such
  497. 497. 

a
  498. 498. 

large,
  499. 499. 

loyal
  500. 500. 

fan
  501. 501. 

 base:
  502. 502. 

the
  503. 503. 

content
  504. 504. 

is
  505. 505. 

both
  506. 506. 

phenomenal
  507. 507. 

and
  508. 508. 

relevant.
  509. 509. 

We
  510. 510. 

were
  511. 511. 

 thrilled
  512. 512. 

to
  513. 513. 

partner
  514. 514. 

with
  515. 515. 

Simple
  516. 516. 

Mom,
  517. 517. 

and
  518. 518. 

found
  519. 519. 

that
  520. 520. 

the
  521. 521. 

traffic
  522. 522. 

 generated
  523. 523. 

by
  524. 524. 

our
  525. 525. 

ad
  526. 526. 

exceeded
  527. 527. 

our
  528. 528. 

expectations
  529. 529. 

by
  530. 530. 

far.” -
  531. 531. 

Lisa
  532. 532. 

Albrecht,
  533. 533. 

LaundryTree.com “From
  534. 534. 

public
  535. 535. 

speaking
  536. 536. 

to
  537. 537. 

the
  538. 538. 

business
  539. 539. 

of
  540. 540. 

digital
  541. 541. 

publishing,
  542. 542. 

Tsh
  543. 543. 

Oxenrider
  544. 544. 

is
  545. 545. 

one
  546. 546. 

 of
  547. 547. 

the
  548. 548. 

most
  549. 549. 

talented
  550. 550. 

women
  551. 551. 

I
  552. 552. 

have
  553. 553. 

been
  554. 554. 

fortunate
  555. 555. 

enough
  556. 556. 

to
  557. 557. 

work
  558. 558. 

with.
  559. 559. 

She
  560. 560. 

is
  561. 561. 

 personable,
  562. 562. 

smart
  563. 563. 

and
  564. 564. 

always
  565. 565. 

over
  566. 566. 

delivers.
  567. 567. 

Tsh,
  568. 568. 

and
  569. 569. 

her
  570. 570. 

brands,
  571. 571. 

are
  572. 572. 

known
  573. 573. 

for
  574. 574. 

 excellence.
  575. 575. 

SLM
  576. 576. 

is
  577. 577. 

a
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