The Nuts And Bolts: Getting Started in Social Media

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Slides from my RE BarCamp Phoenix presentation in April 2009 discussing how Realtors can get started on their way to social media success.

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  • The Nuts And Bolts: Getting Started in Social Media

    1. 1. Stacey Harmon www.StaceyHarmon.com www.twitter.com/staceyharmon
    2. 2. What is stopping you?
    3. 3. Analyze Your Time <ul><li>Open Houses </li></ul><ul><li>Caravan </li></ul><ul><li>Up Desk </li></ul><ul><li>Showing Property </li></ul><ul><li>With clients who aren’t buying </li></ul><ul><li>Cold Calling </li></ul><ul><li>Door Knocking </li></ul><ul><li>Coordinating Marketing/Advertising </li></ul><ul><li>Watching TV </li></ul>How You Spend Your Prospecting Time Now:
    4. 4. What can you give up? <ul><li>Make a plan: Set aside the time </li></ul><ul><ul><li>1 hour every morning </li></ul></ul><ul><ul><li>Or, 4 hours every weekend </li></ul></ul><ul><ul><li>Or, 1 site a day </li></ul></ul>
    5. 5. Have a Strategy <ul><li>Decide what you want to communicate </li></ul><ul><li>Error on the side of professionalism </li></ul>
    6. 6. Things to Determine Before You Start <ul><li>Private </li></ul><ul><ul><li>Password </li></ul></ul><ul><li>Public (therefore part of your marketing persona) </li></ul><ul><ul><li>Username/handle/id/login </li></ul></ul><ul><ul><li>Email Address </li></ul></ul><ul><ul><li>Phone Number </li></ul></ul><ul><ul><li>URL </li></ul></ul><ul><ul><li>Avatar (Photo) </li></ul></ul><ul><ul><li>Geography </li></ul></ul><ul><ul><li>Bio </li></ul></ul><ul><ul><li>Personal tastes (music, movies, books, interests, etc) </li></ul></ul><ul><ul><li>Work History </li></ul></ul><ul><ul><li>Education History </li></ul></ul>
    7. 7. Decide What You Are Comfortable Exposing <ul><li>Where is your line? </li></ul><ul><li>What are 5-10 things you can share with people about yourself. Make a list. </li></ul><ul><ul><li>Social networks ask you for: political views, marital status, musical tastes, educational background and graduating years, your birthday, favorite books. </li></ul></ul><ul><li>Give visitors a peak at you! Have a personality. </li></ul><ul><ul><li>= something to talk to you about </li></ul></ul><ul><ul><li>= something to relate to you on </li></ul></ul><ul><li>Strive for a level of consistency across the web of exposure you are creating in the social media world </li></ul><ul><ul><li>Builds credibility/trust </li></ul></ul>
    8. 8. My List <ul><li>No </li></ul><ul><ul><li>Address </li></ul></ul><ul><ul><li>City </li></ul></ul><ul><ul><li>Politics </li></ul></ul><ul><ul><li>Religion </li></ul></ul><ul><ul><li>Dating Life </li></ul></ul><ul><li>Yes </li></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Cell Phone </li></ul></ul><ul><ul><li>Geography = Orange County </li></ul></ul><ul><li>Crunchy Tacos </li></ul><ul><li>Pilates </li></ul><ul><li>Love social media </li></ul><ul><li>Databases </li></ul><ul><li>Letter vs. Legal Size </li></ul><ul><li>Hate wood coffee stirrers </li></ul><ul><li>Jogger </li></ul><ul><li>Gadget geek: Tivo, iPhone, Kindle </li></ul><ul><li>Organizing makes me happy </li></ul><ul><li>Butter yellow – favorite color for houses but I can’t wear it. Green is my second favorite. </li></ul><ul><li>Love fresh flowers </li></ul><ul><li>Lived in London for 5 months </li></ul><ul><li>5 th generation Californian </li></ul>“ Me” Details I’m comfortable exposing:
    9. 9. Purposely Choose your Avatar <ul><li>Square </li></ul><ul><li>Small </li></ul><ul><li>Color or b/w? </li></ul><ul><li>Change it all the time or keep it the same? </li></ul><ul><li>Casual or professional? </li></ul><ul><li>Adapt to the various sites or consistent across all? </li></ul>Photos matter in selling houses. Photography also matter in selling you.
    10. 10. Organize Your: Usernames/Passwords/Email Account <ul><li>Spreadsheet </li></ul><ul><ul><li>URL </li></ul></ul><ul><ul><li>Username </li></ul></ul><ul><ul><li>Password </li></ul></ul><ul><ul><li>Email Account </li></ul></ul><ul><ul><li>Date Signed Up </li></ul></ul><ul><li>Outlook </li></ul>
    11. 11. Take Responsibility for Learning <ul><li>Get comfortable with the computer </li></ul><ul><ul><li>Windows training </li></ul></ul><ul><ul><li>Software training </li></ul></ul><ul><ul><ul><li>Winforms/Zipforms </li></ul></ul></ul><ul><ul><ul><li>Internet Explorer </li></ul></ul></ul><ul><ul><ul><li>Wordpress </li></ul></ul></ul><ul><li>Google is your friend and probably has some form of answer to whatever question you have. </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Active Rain </li></ul>
    12. 12. Create a Gmail Account <ul><li>RSS Reader </li></ul><ul><li>Analytics </li></ul><ul><li>Feedburner </li></ul><ul><li>Google Alerts </li></ul>
    13. 13. Get Google’s RSS Reader <ul><li>www.google.com/reader </li></ul><ul><li>Fundamentally changes how you consume information </li></ul><ul><ul><li>More efficient </li></ul></ul><ul><ul><li>Organized </li></ul></ul><ul><ul><li>Collaborative </li></ul></ul><ul><ul><li>Customizable </li></ul></ul>
    14. 14. 1. Read it on the Blog <ul><li>Have it Emailed To You </li></ul><ul><li>(Subscribe via Email) </li></ul>
    15. 15. 3. Use a Feed Reader
    16. 16. Subscribe to Sites <ul><li>MyTechOpinion.com </li></ul><ul><li>AgentGenius.com </li></ul><ul><li>SMMInstitute.com </li></ul><ul><li>Others…? </li></ul>
    17. 17. Get a Gravatar (www.gravatar.com) <ul><li>A gravatar, or g lobally r ecognized avatar , is an image that follows you from site to site appearing beside your name when you do things. Avatars help identify your posts on blogs and web forums. </li></ul>
    18. 18. Start Commenting <ul><li>Combine your RSS reading, with your Gravatar marketing, and start commenting! </li></ul>
    19. 19. Have a Website of Some Kind <ul><li>Buy a URL for business </li></ul><ul><li>Have a “1.0” website </li></ul>
    20. 20. Download some free software <ul><li>Computer </li></ul><ul><ul><li>TweetDeck </li></ul></ul><ul><li>Phone </li></ul><ul><ul><li>iPhone: </li></ul></ul><ul><ul><ul><li>TwitterFon </li></ul></ul></ul><ul><ul><ul><li>Facebook App </li></ul></ul></ul><ul><ul><ul><li>LinkedIn App </li></ul></ul></ul><ul><ul><ul><li>Wordpress App </li></ul></ul></ul><ul><ul><li>Blackberry </li></ul></ul><ul><ul><ul><li>Twitterberry </li></ul></ul></ul>
    21. 21. Go Sign Up for Accounts <ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Twitpic (just sign in with Twitter Account and get the email address you need) </li></ul><ul><li>Google </li></ul><ul><li>Gravatar </li></ul><ul><li>Active Rain </li></ul>
    22. 22. Decide which sites will you focus on <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Linked In </li></ul><ul><li>Blogging </li></ul><ul><li>Active Rain </li></ul>
    23. 23. Customize Your Account <ul><li>Go right to the permissions/settings link </li></ul><ul><li>Add Your Public Information </li></ul><ul><li>Lurk (listen) </li></ul>
    24. 24. Bookmark Your Sites <ul><li>Social Media Sites </li></ul><ul><li>Wordpress Admin Page </li></ul>
    25. 25. Participate/Connect <ul><li>Lurk First (Listen) </li></ul><ul><li>Tone Matters </li></ul><ul><li>Provide Content </li></ul><ul><li>Add Friends/Followers </li></ul>
    26. 26. Get Help <ul><li>Your Broker </li></ul><ul><li>Set up service </li></ul><ul><ul><li>Buzz Builders </li></ul></ul><ul><li>Hire a “Tech Assistant” </li></ul>
    27. 27. Evaluate Your Technology <ul><li>Are you wireless? </li></ul><ul><li>PDA </li></ul><ul><ul><li>iPhone </li></ul></ul><ul><ul><li>Blackberry </li></ul></ul><ul><li>Digital Camera </li></ul><ul><li>Flip Cam </li></ul><ul><li>Webcam </li></ul>
    28. 28. Lingo Cheat Sheet (for Twitter & Text Comprehension) <ul><li>TY </li></ul><ul><li>LOL </li></ul><ul><li>LMAO, LMFAO </li></ul><ul><li>IMHO </li></ul><ul><li>OMG </li></ul><ul><li>IRL </li></ul><ul><li>F2F </li></ul><ul><li>FB </li></ul><ul><li>OH </li></ul><ul><li>RT </li></ul>
    29. 29. <ul><li>(Thank You For Coming!) </li></ul><ul><li>Twitter: @staceyharmon </li></ul><ul><li>www.StaceyHarmon.com </li></ul>

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