3 Proven Strategies to                Effectively Farm on Facebook                                                Presente...
Hello…my name is:                                    @staceyharmon@staceyharmon
Facebook’s Marketing Product Line                      This chart with full explanation available at:                     ...
Strategy #1: Engage                Profile   Pages   Groups   Ads@staceyharmon
Why does engagement work?                              Visibility@staceyharmon
What Facebook Marketers MUST Understand:                        Facebook                         rewards                  ...
News Feed@staceyharmon
Lisa is engaging on Facebook@staceyharmon
News Feed@staceyharmon
What Should Your Engagement Look Like?           STOP DOING THIS!@staceyharmon
Create Engagement: Ask Questions@staceyharmon
Create Engagement: Ask Questions   • Don’t forget to ask questions:        –   About real estate        –   About lifestyl...
Create Engagement: Post Photos@staceyharmon
Power Tip: Post photos with your questions@staceyharmon
Strategy #1 Engage   • Engagement ---> Visibility   • Ask questions   • Post photos@staceyharmon
Strategy #2: Use Your Profile                The most powerful business development tool on Facebook@staceyharmon
Why?   •   Sphere of influence   •   Relational   •   People get to know/like/trust you   •   DIRECT MESSEGING@staceyharmon
Leads@staceyharmon
Profile Marketing Common Theme: Don’t Sell                    “I do more                          “The less you talk      ...
Can People Find Your Contact Information?                        “If people find you interesting, they                    ...
Profile Info Tab@staceyharmon
Proven Profile Strategies   1. Post engaging content   2. Use lists        –       Touch 10 people via posts every day    ...
Proven Profile Strategies   1. Post engaging content   2. Use lists        –       Touch 10 people via posts every day    ...
Proven Profile Strategies   1. Post engaging content   2. Use lists        –       Touch 10 people via posts every day    ...
Strategy #3: Check-In                       Facebook Places@staceyharmon
Facebook Places@staceyharmon
Create a Place At Your Listing@staceyharmon
At Broker Preview & Open Houses:                             “In-lieu of signing in,                the sellers have reque...
Check-in Stories Are Created@staceyharmon
Those Stories Appear on Visitors Profile@staceyharmon
Check in at Showings@staceyharmon
Benefits of Checking-In   • Happy sellers   • Real estate content on your profile@staceyharmon
3 Proven Strategies:   1. Engage   2. Use Your Profile   3. Listings Check In@staceyharmon
Resources@staceyharmon
Free Profile Optimization Checklist                   www.facebook.com/HarmonEnterprises@staceyharmon
www.facebook.com/HarmonEnterprises@staceyharmon
Facebook Marketing for Real Estate                        www.HarmonEnterprises.com                     www.facebook.com/H...
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3 Proven Strategies to Effectively Farm on Facebook- NAR 2011 Presentation

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Using Facebook to gain Real Estate clients.

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  • 3 Proven Strategies to Effectively Farm on Facebook- NAR 2011 Presentation

    1. 1. 3 Proven Strategies to Effectively Farm on Facebook Presented by: Stacey Harmon Harmon Enterprises stacey@harmonenterprises.com @staceyharmon www.HarmonEnterprises.com@staceyharmon
    2. 2. Hello…my name is: @staceyharmon@staceyharmon
    3. 3. Facebook’s Marketing Product Line This chart with full explanation available at: www.PixelCoaching.com “Facebook Foundations: Facebook’s Marketing Tools Explained”@staceyharmon
    4. 4. Strategy #1: Engage Profile Pages Groups Ads@staceyharmon
    5. 5. Why does engagement work? Visibility@staceyharmon
    6. 6. What Facebook Marketers MUST Understand: Facebook rewards engagement with more visibility. Likes | Comments | Shares@staceyharmon
    7. 7. News Feed@staceyharmon
    8. 8. Lisa is engaging on Facebook@staceyharmon
    9. 9. News Feed@staceyharmon
    10. 10. What Should Your Engagement Look Like? STOP DOING THIS!@staceyharmon
    11. 11. Create Engagement: Ask Questions@staceyharmon
    12. 12. Create Engagement: Ask Questions • Don’t forget to ask questions: – About real estate – About lifestyle – About community – That demonstrate local knowledge – About your properties@staceyharmon
    13. 13. Create Engagement: Post Photos@staceyharmon
    14. 14. Power Tip: Post photos with your questions@staceyharmon
    15. 15. Strategy #1 Engage • Engagement ---> Visibility • Ask questions • Post photos@staceyharmon
    16. 16. Strategy #2: Use Your Profile The most powerful business development tool on Facebook@staceyharmon
    17. 17. Why? • Sphere of influence • Relational • People get to know/like/trust you • DIRECT MESSEGING@staceyharmon
    18. 18. Leads@staceyharmon
    19. 19. Profile Marketing Common Theme: Don’t Sell “I do more “The less you talk business by not about talking business, the more business” business you’ll do.” “78 sides in 2010. 30% of my business came from Facebook.”@staceyharmon
    20. 20. Can People Find Your Contact Information? “If people find you interesting, they will seek you out and find out what you do.”@staceyharmon
    21. 21. Profile Info Tab@staceyharmon
    22. 22. Proven Profile Strategies 1. Post engaging content 2. Use lists – Touch 10 people via posts every day – Connect to agents@staceyharmon
    23. 23. Proven Profile Strategies 1. Post engaging content 2. Use lists – Touch 10 people via posts every day – Connect to agents 3. Use privacy settings to control content visibility@staceyharmon
    24. 24. Proven Profile Strategies 1. Post engaging content 2. Use lists – Touch 10 people via posts every day – Connect to agents 3. Use privacy settings to control content visibility 4. Birthdays – Display your birthday – Wish people happy birthday@staceyharmon
    25. 25. Strategy #3: Check-In Facebook Places@staceyharmon
    26. 26. Facebook Places@staceyharmon
    27. 27. Create a Place At Your Listing@staceyharmon
    28. 28. At Broker Preview & Open Houses: “In-lieu of signing in, the sellers have requested that you check in on Facebook places.”@staceyharmon
    29. 29. Check-in Stories Are Created@staceyharmon
    30. 30. Those Stories Appear on Visitors Profile@staceyharmon
    31. 31. Check in at Showings@staceyharmon
    32. 32. Benefits of Checking-In • Happy sellers • Real estate content on your profile@staceyharmon
    33. 33. 3 Proven Strategies: 1. Engage 2. Use Your Profile 3. Listings Check In@staceyharmon
    34. 34. Resources@staceyharmon
    35. 35. Free Profile Optimization Checklist www.facebook.com/HarmonEnterprises@staceyharmon
    36. 36. www.facebook.com/HarmonEnterprises@staceyharmon
    37. 37. Facebook Marketing for Real Estate www.HarmonEnterprises.com www.facebook.com/HarmonEnterprises 949.891.1140 | @staceyharmon@staceyharmon

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