2011 mls general meeting

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Enjoy this presentation as you learn some important aspects of staging - particularly if you are an agent.

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  • Only 10% can see how it is going to be
  • Oh its my home aka: Stuff – you don’t like me!
  • Money or stuff?
  • Remove the Fear of staging by giving, showing, doing
  • You might get the Boo boo lip
  • Continue to do this!
  • Speak – show – do -
  • Oh – I can have more money if I do this “Staging Thing”
  • And if you cannot do this, please share it with your stager ---they can help address these concerns
  • We are on the same journey and I am here with you and your seller!
  • Rebirth
  • I hear YOU!
  • Knowledge and encouragement
  • After your successfully staged listings sell!
  • 2011 mls general meeting

    1. 1. October 19, 2011
    2. 2. This Chart can be found online at www.StagedHomes.com
    3. 3. DOM DOM Percentage Type ofBefore After List Price Contract Property Staging ServiceStaging Staging Price Sold At 11-Step 0 7 $250,000 $246,500 98% [seller stages] 0 4 $279,000 $270,000 96% Vacant Stage® 0 3 $475,000 $475,000 100% Vacant Stage® 11-Step 0 16 $310,000 $288,000 92% [seller stages]Retour 35 $375,000 $346,000 92% Vacant Stage®Retour ? $348,000 $325,000 93% Vacant Stage® 0 28 $385,000 $365,000 94% Vacant Stage®
    4. 4. • Highlights Property Features• Showcases Overlooked Features• Gives the eye Something to See• Creates Positive Feelings• Eliminates “Concerns”• Allows Buyer to try the house on• Lets the Buyers Mentally Move in
    5. 5. 10% 90%“Buyers only know what they see, not how its going to be.” Barb Schwarz, ASPM®, The Creator of Home Staging
    6. 6. •Your Experience•Share Before & After Photos•Home Gain® Chart /Statistics•Brochures•Take them on a tour•Its Easy and its Fun•Let them know: •You Stage® all of your listings •Your Stager will be calling them
    7. 7. • Packing lets sellers DETATCH from “THEIR” home…
    8. 8. • Pets• Anything with Eyes• Odors
    9. 9. • Family and Friends [when property is shown]• Religious References• Collections
    10. 10. • Valuables• Medicines• Personal Effects
    11. 11. • Wall Paper• Clutter• Hidden Concerns
    12. 12. • Painting is our Friend!• Deferred Maintenance is our Friend!• STAGING is our Friend!• Clean is our Friend
    13. 13. • Simple• Generic• Contemporary• Neutral• Larger Pieces• Sense of Humor• The Buyer in Mind
    14. 14. Agent Seller
    15. 15. Before•Reinforcement•Education After•Before & After Photos•Information•Rules of Staging•Time with your Sellers•Hands on Staging
    16. 16. “The way we live in our homes and the way we market and sell our housesare two different things.” Barb Schwarz, ASPM , The Creator of Home Staging ®Before After ASP ® Staging
    17. 17. Before After
    18. 18. 1) n. from the Latin fiducia, meaning"trust," a person (or a business like abank or stock brokerage) who has thepower and obligation to actfor another (often called thebeneficiary) under circumstanceswhich require total trust, goodfaith and honesty.
    19. 19. StagingVocabulary Home Property Cost Investment ROSI – Return on Staging Investment Stage® Staged Staging My Stager Days on Market Packing Your new Home This Property
    20. 20. 2601 Lakewest Drive – Eric Christensen427 Mission Santa Fe – Steve Depa2549 Pillsbury Road – Lisa Bristow1 Pathfinder Way – Erica Martini187 Picholine – Eric Christensen11 Savannah Way – Dennis Deromedi80 Burkshire Court – Wendy DeWitt570 Rustic Way – Shari Dixon2168 Moyer Way – Frankie Dean13 Kingsburry Court – Jeanne Smith17 Burney Drive – Brandi Laffins
    21. 21. Occupied Listing Staged*Before After *Staged by ASP

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