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Stacey Cost Career Portfolio

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Stacey Cost Career Portfolio

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Stacey Cost Career Portfolio

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  2. 2. CONVERSATION STARTERS
  3. 3. Name: Wendy Clark Current Position: CEO Organization: DDB Worldwide North America Stacey demonstrates the "genius of the and" by being both operational and inspirational in her work approach. Stacey masters the details, sets a plan, works the plan and delivers results. At the same time, she leads with vision, inspires teams (both direct and indirect) and plays to win the war (not the battle). The highest compliment I can pay Stacey is that during my time working for her I learned constantly -- about marketing, about business, about human interactions, about leadership and about integrity. Name: Valerie Vargas Current Position: Vice President: Advertising & Marketing Communications Organization: AT&T I have had the incredible opportunity to work for Stacey not only once but twice - at BellSouth Cellular and then at HomeBanc Mortgage. If you are looking for an individual who drives strategy, creativity, analytical decision-making and all while inspiring her team - she's your kind of leader. Stacey is incredibly insightful. She utilizes this strength in making strategic decisions to take a product, brand or service to market. Additionally, she is highly analytic using results-driven analysis to improve performance of that execution in the market. As a leader, she coaches the best from her team empowering and bringing out the special skill sets and abilities of each member. An inspirational leader, she is the type of manager who leaves raving fans within any company she touches.
  4. 4. Name: Steve Kuegler Current Position: Senior Vice President Client Engagement & Analytics Organization: Bernstein-Rein Advertising I’ve had the pleasure of working with Stacey on many challenging projects throughout the years. Some of my best work has been on projects with her. Stacey has vast knowledge within her industry and is very creative and willing to experiment with new ideas and solutions. Stacey has a unique way to motivate people to deliver the very best. She diplomatically expresses her objectives and what is necessary to achieve superior results from the very beginning of a project until the desired deliverables are complete. It’s very rare that I get to work with someone that has advertising/marketing expertise coupled with data analytics comprehension and is able to marry the two disciplines together. By far, Stacey is one of my favorite clients to work with - because she is fair, honest, creative and intelligent. Definitely a professional and a true joy to work with! Name: Tom Beck Current Position: Executive Director Organization: SoDA::The Digital Society I’ve collaborated with Stacey for almost 10 years and worked very closely with her to transform the digital customer experience in segments as diverse as financial services, healthcare and niche retail. Regardless of the size of the enterprise, the nature of the target consumer, the scale of available marketing resources or the complexity of the growth strategy, Stacey has always found a way to help the business take a big step forward. From what I’ve experienced, her equation is simple: Strategic vision + An uncanny ability to get things done = Impact. Stacey is an exceptional leader… a big picture seer, creative brand story teller, customer experience maven, digital marketing master and fearless choreographer of the delicate dance between strategy, marketing, sales and technology. Management teams love working with her because she is pragmatic and always delivers. Marketing teams love working for her because she leads with vision, spirit, humor and compassion. And agency partners love working alongside her because she’s smart, honest and bold.
  5. 5. Name: Justina Sutphin Current Position: Senior Marketing and Public Relations Team Lead Current Organization: UVA Health System Stacey is the colleague you always wish for and the colleague you'll always miss. She is the consummate Chief Marketing Officer and was a mentor and teacher to me in the three years we worked together at Presbyterian Healthcare Services. Stacey leads by example and to this day, I often ask myself what Stacey would do when I'm facing tough decisions. She encourages, recognizes and rewards staff curiosity, creativity and risk-taking. She's a huge proponent of continuous learning and always gives credit where credit is due. Name: Joseph H. Badal Current Position: Consultant, Author Previous Position: Chief Executive Officer Previous Company: Thornburg Mortgage Home Loans Stacey brought new skills and experience to our company and shepherded the creation of a professional marketing department. In the process, she helped to develop several of her subordinates into significant contributors to our organization. But her contributions went well beyond just the marketing arena. Her creativity expressed itself in a variety of ways, including the preparation of the company’s strategic plan, construction of corporate presentations, developing a PR function and interacting with our sales department. I was able to count on her in a myriad of ways. I owe much of my success at Thornburg Mortgage to her support and advice. I found her to be a partner in whom I have great confidence. She proved herself to be a kind-hearted, generous person who is always ready to assist another department or co-worker in any way possible. After my retirement, Stacey has continued to be a source of marketing advice and has assisted me with the creation of my digital and social presence and has advised on other areas pertaining to my marketing platform.
  6. 6. Stacey Cost www.staceycost.com Page 1 of 2 mobile: (505) 603-2930 Santa Fe, New Mexico e-mail: stacey@staceycost.com URL: www.staceycost.com Senior marketing executive with experience in Fortune 100 business environments as well as small and mid-sized entrepreneurial organizations. Proven track record of delivering results in diverse industries: healthcare delivery and financing, financial services, dot com, mobile phones, consumer packaged goods and retail. EXECUTIVE SKILLS  Building brands through creative thinking and enviable execution  Identifying and capitalizing on opportunities  Rewarding results, advancing people and fostering fun  Utilizing technology and people appropriately  Being customer-centric and data driven  Setting daunting goals and delivering EXPERIENCE 2011 – present VICE PRESIDENT, MARKETING & CUSTOMER ENGAGEMENT PRESBYTERIAN HEALTHCARE SERVICES – Albuquerque, New Mexico Presbyterian is a $3 billion not-for-profit integrated healthcare system with 8 hospitals, a medical group and a health plan serving commercial, Medicare and Medicaid members. Established in 1908 and headquartered in Albuquerque, NM. Responsible for brand strategy, advertising, research, sales support, materials and digital for all lines of business. Accountable for developing plans to address growth opportunities while maintaining the mission of the organization to improve the health of its patients, members and communities. Presbyterian consistently enjoys the top position as the most trustworthy organization in New Mexico and the most preferred healthcare system and health plan.  Marketing campaigns deliver on business objectives and win industry and advertising awards.  Website is consistently improved to address content, mobile, transactional capabilities, search optimization and analytics.  Developed a mobile responsive modern intranet serving workforce of 18,000.  Launched compliant directory for 12,000 health plan network providers.  Built a database and online directory for 900 employed providers.  Continue to exceed new member goals for all health plan products (7 consecutive years).  Created an enterprise digital asset management system for workforce self-service.  Tier 1 leader in Press Ganey annual employee engagement survey. 2009 – 2010 VICE PRESIDENT – MARKETING HIGH COUNTRY GARDENS / SANTA FE GREENHOUSES – Santa Fe, New Mexico A multi-million dollar online, mail order and brick and mortar purveyor of waterwise plants with a national customer base. Established in 1984 and headquartered in Santa Fe, NM. Responsible for brand positioning, events, sponsorships, merchandising, materials and digital.  Created multi-channel visual identity and creative framework.  Grew pay-per-click revenue 2x year-over year with strict ROI requirements.  Increased website traffic 12% year-over-year and accelerated transaction volume to compensate for lower average order value, thus stabilizing revenue. 2004 – 2009 SENIOR VICE PRESIDENT MARKETING, MANAGING DIRECTOR THORNBURG MORTGAGE – Santa Fe, New Mexico NYSE traded, national residential mortgage lender focused on the prime, jumbo segment of the mortgage market. $5.2B in volume, # 737 on Fortune 1000 (2007). Responsible for brand strategy, advertising, research, customer relationship management and digital to achieve origination volume across multiple channels.  Direct origination volume grew from $2.0B in 2004 to $5.2B in 2007.  Launched wholesale lending with 18 account managers and 600+ mortgage brokers.  Evolved website as a key asset for customer retention and marketing ROI.  Created materials portal for direct and indirect sales self-service.
  7. 7. Stacey Cost www.staceycost.com Page 2 of 2 2000 – 2004 EXECUTIVE VICE PRESIDENT & CHIEF MARKETING OFFICER HOMEBANC MORTGAGE CORPORATION – Atlanta, Georgia NYSE traded residential mortgage originator in the Southeast. $5.9B in volume (2004). Responsible for branding, communications, digital, sales support, strategic alliances, research, public relations, community benefit and employee engagement.  Launched $319M IPO – HMB listed on NYSE July, 2004.  Merchandising and brand strategy for retail alliance channel that generated $2.2B in volume.  Created strategy that earned #39 and #20 placements on FORTUNE ® Magazine’s 2004 and 2005 list of 100 Best Companies to Work For.  Formed The HomeBanc Foundation 501(C)(3) to manage community benefit investments. 1993 – 1997 FOUNDING PARTNER SWAN MEDIA – Atlanta, Georgia Founded one of the Southeast’s leading internet services firms. Acquired by iXL in 1997. 1986 – 2000 BELLSOUTH CORPORATION – Atlanta, Georgia NYSE traded Fortune 100 communication company. Continuous career advancement within wireless communication divisions of BellSouth. EXECUTIVE DIRECTOR Marketing 1998 - 2000 Responsible for revenue growth in 350 retail locations and 400 kiosk venues. Managed a $125M budget, 55 headquarters personnel and 200 regional marketing staff. DIRECTOR Marketing Information & Programs 1996 - 1998 Trend analysis, market segmentation, forecasting and predictive modeling in support of two operating companies across 27 markets. DIRECTOR Marketing & Sales Analysis 1993 - 1996 Design, implementation and analysis of compensation for 1,400 sales employees in 25 markets. GENERAL MANAGER New Business Development 1992 - 1993 Developed all marketing support materials for national account sales team. SENIOR MARKETING MANAGER Wireless Trials 1991 - 1992 Design and deployment of wireless technology field trials. SENIOR MANAGER International Market Planning 1989 - 1991 Research and price-demand forecasting for wireless network proposal responses to the governments of Australia, U.K., Venezuela, Chile, Mexico, Denmark, Brazil and New Zealand. ASSISTANT MANAGER Market Planning 1986 - 1989 Research on competitor’s wireless infrastructure, advertising and pricing. 1985 – 1986 PRODUCT MANAGER, SCRIPTO-TOKAI – Atlanta, Georgia 1984 – 1985 ASSOCIATE BUYER, FEDERATED DEPARTMENT STORES – Atlanta, Georgia DEGREES UNIVERSITY OF GEORGIA – Athens, GA MBA, concentration in Finance BBA, concentration in Marketing FAVORITE Challenges, brainstorming, warm weather, books, technology, authenticity, loyalty, the smell of THINGS citrus, making jewelry, integrity, quick thinking, team players, swimming, dogs and dry humor.
  8. 8. stacey@staceycost.com

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