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Name: Wendy Clark
Current Position: Global CEO
Organization: Dentsu International
Stacey demonstrates the "genius of the and" by being both operational and inspirational in her
work approach. Stacey masters the details, sets a plan, works the plan and delivers results. At
the same time, she leads with vision, inspires teams (both direct and indirect) and plays to win
the war (not the battle).
The highest compliment I can pay Stacey is that during my time working for her I learned
constantly -- about marketing, about business, about human interactions, about leadership and
about integrity.
Name: Valerie Vargas
Current Position: SVP Advertising, Creative Services
and HelloLab
Organization: AT&T
I have had the incredible opportunity to work for Stacey not only once but twice - at BellSouth
Cellular and then at HomeBanc Mortgage. If you are looking for an individual who drives
strategy, creativity, analytical decision-making and all while inspiring her team - she's your kind
of leader.
Stacey is incredibly insightful. She utilizes this strength in making strategic decisions to take a
product, brand or service to market. Additionally, she is highly analytic using results-driven
analysis to improve performance of that execution in the market. As a leader, she coaches the
best from her team empowering and bringing out the special skill sets and abilities of each
member. An inspirational leader, she is the type of manager who leaves raving fans within any
company she touches.
Name: Jeanne Sands
Current Position: VP IHT Clinical Consultancy
Organization: SSM Health
Stacey has a rare talent for knowing what needs to be done immediately and helping others on
their journey to realize what she has already figured out. Stacey is able to take vague
specifications and little budgets and create a meaningful marketing experience. My favorite thing
about working with Stacey is her radical candor and tenacity, even in the face of adversity. She
is a great person as well as a great employee.

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Name: Steve Kuegler
Current Position: Senior Vice President
Client Engagement & Analytics
Organization: Bernstein-Rein Advertising and
Unbound Agency
I’ve had the pleasure of working with Stacey on many challenging projects throughout the years.
Some of my best work has been on projects with her.
Stacey has vast knowledge within her industry and is very creative and willing to experiment with
new ideas and solutions. Stacey has a unique way to motivate people to deliver the very best.
She diplomatically expresses her objectives and what is necessary to achieve superior results
from the very beginning of a project until the desired deliverables are complete.
It’s very rare that I get to work with someone that has advertising/marketing expertise coupled
with data analytics comprehension and is able to marry the two disciplines together. By far,
Stacey is one of my favorite clients to work with - because she is fair, honest, creative and
intelligent. Definitely a professional and a true joy to work with!
Name: Tom Beck
Current Position: Executive Director
Organization: SoDA::The Digital Society
I’ve collaborated with Stacey for almost 10 years and worked very closely with her to transform
the digital customer experience in segments as diverse as financial services, healthcare and
niche retail. Regardless of the size of the enterprise, the nature of the target consumer, the scale
of available marketing resources or the complexity of the growth strategy, Stacey has always
found a way to help the business take a big step forward. From what I’ve experienced, her
equation is simple: Strategic vision + An uncanny ability to get things done = Impact.
Stacey is an exceptional leader… a big picture seer, creative brand storyteller, customer
experience maven, digital marketing master and fearless choreographer of the delicate dance
between strategy, marketing, sales and technology. Management teams love working with her
because she is pragmatic and always delivers. Marketing teams love working for her because
she leads with vision, spirit, humor and compassion. And agency partners love working
alongside her because she’s s
Name: Justina Sutphin
Current Position: Project Manager
Current Organization: UVA Health System
Stacey is the colleague you always wish for and the colleague you'll always miss. She is the
consummate Chief Marketing Officer and was a mentor and teacher to me in the three years we
worked together at Presbyterian Healthcare Services. Stacey leads by example and to this day, I
often ask myself what Stacey would do when I'm facing tough decisions. She encourages,
recognizes and rewards staff curiosity, creativity and risk-taking. She's a huge proponent of
continuous learning and always gives credit where credit is due.

4.
Stacey Cost
www.staceycost.com Page 1 of 2
mobile: (505) 603-2930
Santa Fe, New Mexico e-mail: stacey@staceycost.com
URL: www.staceycost.com
Senior marketing executive with experience in Fortune 100 business environments as well as small and mid-sized
entrepreneurial organizations. Proven track record of delivering results in diverse industries: healthcare delivery and
financing, financial services, dot com, mobile phones, consumer packaged goods and retail.
EXECUTIVE SKILLS
• Building brands through creative
thinking and enviable execution
• Identifying and capitalizing on
opportunities
• Rewarding results, advancing
people and fostering fun
• Utilizing technology and people
appropriately
• Being customer-centric and data
driven
• Setting daunting goals and
delivering
EXPERIENCE
2011 – present VICE PRESIDENT, MARKETING & CUSTOMER ENGAGEMENT
PRESBYTERIAN HEALTHCARE SERVICES – Albuquerque, New Mexico
Presbyterian is a $4 billion not-for-profit integrated healthcare system with 9 hospitals, a multi-
specialty medical group and a health plan serving commercial, Medicare and Medicaid members.
Established in 1908 and headquartered in Albuquerque, NM.
Responsible for research, brand strategy, advertising, sales support, facility merchandising and
collateral materials for all lines of business. Accountable for developing plans to address growth
opportunities while maintaining the mission of the organization to improve the health of its patients,
members and communities. Presbyterian consistently enjoys the top position as the most
trustworthy organization in New Mexico and the most preferred healthcare system and health plan.
• Launch campaigns that deliver on business objectives for trial, adoption and preference.
• Improve public website for content, search, mobility and conversions.
• Exceed new member goals for all health plan products (10 consecutive years).
• Support a small, loyal and tremendously effective marketing team with zero turnover.
• Created an enterprise digital asset management system for workforce self-service.
• Developed in-house agency serving enterprise needs for materials, merchandising and events.
• Built and maintain a database feeding an online directory for 900 employed providers and the
locations where they practice.
• Developed a mobile responsive modern intranet serving a workforce of 20,000.
2009 – 2010 VICE PRESIDENT – MARKETING
HIGH COUNTRY GARDENS / SANTA FE GREENHOUSES – Santa Fe, New Mexico
A multi-million dollar online, mail order and brick and mortar purveyor of waterwise plants with a
national customer base. Established in 1984 and headquartered in Santa Fe, NM.
Responsible for brand positioning, events, sponsorships, merchandising, materials and digital.
• Created multi-channel visual identity and creative framework.
• Grew pay-per-click revenue 2x year-over year with strict ROI requirements.
• Increased website traffic 12% year-over-year and accelerated transaction volume to
compensate for lower average order value, thus stabilizing revenue.
2004 – 2009 SENIOR VICE PRESIDENT MARKETING, MANAGING DIRECTOR
THORNBURG MORTGAGE – Santa Fe, New Mexico
NYSE traded; national residential mortgage lender focused on the prime, jumbo segment of the
mortgage market. $5.2B in volume, # 737 on Fortune 1000 (2007).
Responsible for brand strategy, advertising, research, customer relationship management and
digital to achieve origination volume across multiple channels.
 Direct origination volume grew from $2.0B in 2004 to $5.2B in 2007.
 Launched wholesale lending with 18 account managers and 600+ mortgage brokers.
 Evolved website as a key asset for customer retention and marketing ROI.
 Created materials portal for direct and indirect sales self-service.

5.
Stacey Cost
www.staceycost.com Page 2 of 2
2000 – 2004 EXECUTIVE VICE PRESIDENT & CHIEF MARKETING OFFICER
HOMEBANC MORTGAGE CORPORATION – Atlanta, Georgia
NYSE traded residential mortgage originator in the Southeast. $5.9B in volume (2004).
Responsible for branding, communications, digital, sales support, strategic alliances, research,
public relations, community benefit and employee engagement.
 Launched $319M IPO – HMB listed on NYSE July, 2004.
 Merchandising and brand strategy for retail alliance channel that generated $2.2B in volume.
 Created strategy that earned #39 and #20 placements on FORTUNE®
Magazine’s 2004 and
2005 list of 100 Best Companies to Work For.
 Formed The HomeBanc Foundation 501(C)(3) to manage community benefit investments.
1993 – 1997 FOUNDING PARTNER
SWAN MEDIA – Atlanta, Georgia
Founded one of the Southeast’s leading internet services firms. Acquired by iXL in 1997.
1986 – 2000 BELLSOUTH CORPORATION – Atlanta, Georgia
NYSE traded Fortune 100 communication company. Continuous career advancement within
wireless communication divisions of BellSouth.
EXECUTIVE DIRECTOR Marketing 1998 - 2000
Responsible for revenue growth in 350 retail locations and 400 kiosk venues. Managed a $125M
budget, 55 headquarters personnel and 200 regional marketing staff.
DIRECTOR Marketing Information & Programs 1996 - 1998
Trend analysis, market segmentation, forecasting and predictive modeling in support of two
operating companies across 27 markets.
DIRECTOR Marketing & Sales Analysis 1993 - 1996
Design, implementation and analysis of compensation for 1,400 sales employees in 25 markets.
GENERAL MANAGER New Business Development 1992 - 1993
Developed all marketing support materials for national account sales team.
SENIOR MARKETING MANAGER Wireless Trials 1991 - 1992
Design and deployment of wireless technology field trials.
SENIOR MANAGER International Market Planning 1989 - 1991
Research and price-demand forecasting for wireless network proposal responses to the
governments of Australia, U.K., Venezuela, Chile, Mexico, Denmark, Brazil and New Zealand.
ASSISTANT MANAGER Market Planning 1986 - 1989
Research on competitor’s wireless infrastructure, advertising and pricing.
1985 – 1986 PRODUCT MANAGER, SCRIPTO-TOKAI – Atlanta, Georgia
1984 – 1985 ASSOCIATE BUYER, FEDERATED DEPARTMENT STORES – Atlanta, Georgia
DEGREES UNIVERSITY OF GEORGIA – Athens, GA
MBA, concentration in Finance
BBA, concentration in Marketing
FAVORITE Brainstorming, curiosity, reading, quick thinking, authenticity, dry humor, team players, integrity,
THINGS dogs and laughing so hard I cry.

6.
stacey@staceycost.com