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Securing Your Links Before Producing Your Content - Stacey MacNaught -BrightonSEO September 2018

Stacey MacNaught
Stacey MacNaught
Stacey MacNaughtFreelance SEO and Content Marketing Consultant at Freelance

Content marketing with link building as a primary objective has its risks. Producing content can be expensive. Designers, copywriters, developers (in some cases), photographers, even videographers might all be involved in producing assets for link building. So if you're going to invest in a content asset or multiple assets, you need to be as sure as your possibly can be that you're going to achieve your objectives. In this talk from BrightonSEO September 2018, I talk about the steps you can take before going into production that help to secure interest before you invest in creating the content.

Securing Your Links Before Producing Your Content - Stacey MacNaught -BrightonSEO September 2018

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Stacey MacNaught
@staceycav
MacNaught Digital
Securing Links BEFORE You
Produce Your Content
https://www.staceymacnaught.co.uk
Securing Your Links Before Producing Your Content - Stacey MacNaught -BrightonSEO September 2018
Me when I’m
launching
a new content
project.
@staceycav
Me when it
doesn’t get the
traction I expected.
@staceycav
For almost ¾ of people in outreach, hitting
targets is “hit or miss” at best.
https://www.staceymacnaught.co.uk/outreach-statistics/@staceycav #brightonseo
Failure can happen anywhere in the process
@staceycav #brightonseo

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Securing Your Links Before Producing Your Content - Stacey MacNaught -BrightonSEO September 2018