My presentation from Brighton SEO 2013 (September) on low cost link building through creating compelling content led by data.
In this talk, I discussed using unique data as the basis for compelling content (link bait content) that baits the brand signals Google is looking for.
- Surveys and acquiring good, credible survey responses as a really low cost
- Using Google Analytics to find stories and insight you can turn into compelling content
- The Freedom of Information Act
- Improving existing datasets
Any questions at all contact me via Twitter (@staceycav).