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Link Building Through Data Driven Storytelling by @staceycav #fos16

My deck on getting creative with link acquisition through data driven story telling from Friends of Search 2016 in Amsterdam. I talked about the content marketing led work we'd done with data at the centre of it back to 2011 and the lessons that we've learnt from it, then shared the data sources we're using, the criteria we consider important for story telling and what's working for us turning coverage into links.

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Download to read offline
Turning Numbers
into Stories
Creative, data driven link acquisition
Stacey MacNaught
@staceycav
@staceycav#FOS16
It’s confession time.
@staceycav#FOS16
My name is Stacey.
And I’m a recovering
paid link builder.
@staceycav#FOS16
Amongst my link
building tactics in
2009 was this stuff…
@staceycav#FOS16
@staceycav#FOS16
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