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BasicWeb AnalyticsIntro<br />JT Pedersen<br />jt@jtpedersen.net<br />
What Are Analytics?<br />Gathering<br />Measuring<br />Evaluating<br />Reporting<br />of…Stuff<br />Why Care?<br />The abi...
What Kinds of Stuff?<br />Screen Resolutions<br />Browsers<br />Countries<br />
What Kinds of Stuff?<br />Screen Resolutions<br />Browsers<br />Countries<br />New vs Return<br />Devices<br />Hot Article...
What Kinds of Stuff?<br />Screen Resolutions<br />Browsers<br />Countries<br />New vs Return<br />Devices<br />Hot Article...
Google Analytics<br />Quick Introduction<br />
Google Analytics<br />Google-provided script after account creation<br />
Google Analytics<br />Dashboard<br />
Google Analytics<br />Traffic Sources<br />
Google Analytics<br />Geographic Origin<br />
Google Analytics<br />Geographic Origin<br />
Google Analytics<br />Breakdown Visitors<br />New/Return<br />Browser Used<br />Connectivity<br />
Google Analytics<br />Mobile Users<br />Similar general stats…<br />84% longer visit<br />
WordPress.com Stats<br />Free Plug-In, Easily Employed<br />
WordPress.com Stats<br />
WordPress.com Stats<br />Traffic definitely reflects<br />your own activity.<br />Strong content delivery rewarded by view...
WordPress.com Stats<br />
WordPress.com Stats<br />
Real World Examples<br />Project Hosting Sites<br />Direct Mail<br />Landing Pages (Campaign Tracking)<br />Blog acceptanc...
Questions…<br />JT Pedersen<br />jt@jtpedersen.net<br />	www.jtpedersen.net<br />	@jtpedersen<br />
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Introduction to Analytics for WordPress AA Users

This evening’s presentation is for the WordPress Ann Arbor group.

Target audience covers entire spectrum, uninitiated through professional developers. Tonight’s goal is to provide an introduction, some basics, and some food for thought.

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Introduction to Analytics for WordPress AA Users

  1. 1. BasicWeb AnalyticsIntro<br />JT Pedersen<br />jt@jtpedersen.net<br />
  2. 2. What Are Analytics?<br />Gathering<br />Measuring<br />Evaluating<br />Reporting<br />of…Stuff<br />Why Care?<br />The ability<br />to make<br />Informed Decisions<br />Photo credit: Jason Antony<br />http://www.sxc.hu/profile/vancanjay<br />
  3. 3. What Kinds of Stuff?<br />Screen Resolutions<br />Browsers<br />Countries<br />
  4. 4. What Kinds of Stuff?<br />Screen Resolutions<br />Browsers<br />Countries<br />New vs Return<br />Devices<br />Hot Articles<br />
  5. 5. What Kinds of Stuff?<br />Screen Resolutions<br />Browsers<br />Countries<br />New vs Return<br />Devices<br />Hot Articles<br />Dead Articles<br />Sources<br />Keywords<br />
  6. 6. Google Analytics<br />Quick Introduction<br />
  7. 7. Google Analytics<br />Google-provided script after account creation<br />
  8. 8. Google Analytics<br />Dashboard<br />
  9. 9. Google Analytics<br />Traffic Sources<br />
  10. 10. Google Analytics<br />Geographic Origin<br />
  11. 11. Google Analytics<br />Geographic Origin<br />
  12. 12. Google Analytics<br />Breakdown Visitors<br />New/Return<br />Browser Used<br />Connectivity<br />
  13. 13. Google Analytics<br />Mobile Users<br />Similar general stats…<br />84% longer visit<br />
  14. 14. WordPress.com Stats<br />Free Plug-In, Easily Employed<br />
  15. 15. WordPress.com Stats<br />
  16. 16. WordPress.com Stats<br />Traffic definitely reflects<br />your own activity.<br />Strong content delivery rewarded by viewers<br />Stumble, even a bit, and the impact’s immediate<br />
  17. 17. WordPress.com Stats<br />
  18. 18. WordPress.com Stats<br />
  19. 19. Real World Examples<br />Project Hosting Sites<br />Direct Mail<br />Landing Pages (Campaign Tracking)<br />Blog acceptance<br />Popular ArticlesOr, never do again…<br />Activity<br />Sources (Li, FB, etc.)<br />Product Development<br />Platform Support<br />eCommerce Conversions<br />
  20. 20. Questions…<br />JT Pedersen<br />jt@jtpedersen.net<br /> www.jtpedersen.net<br /> @jtpedersen<br />

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