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Mobile Incumbents‘
Market-Position
America I Asia I Europe
DSP-Partners I Darmstadt I March 2015
1Photo: www.flickr.com/ph...
 The Mobile Telecoms Divisions of 19 Incumbent Operators across Europe, Asia and
Americas were analyzed
 Key question: H...
Countries and Number of Country Households
Source: Wikipedia, google publicdata 3
0,9
2,1
2,5
2,5
3,4
3,6
3,7
3,7
4,6
4,6
...
Mobile Incumbents: Household Size vs Household Presence
4
0,0
1,0
2,0
3,0
4,0
5,0
6,0
7,0
0% 50% 100% 150% 200% 250% 300% ...
Household Presence vs. Number of Country Households
5
0,0
20,0
40,0
60,0
80,0
100,0
120,0
140,0
0,0 20,0 40,0 60,0 80,0 10...
Contact
DSP-Partners
www.dsp-partners.com
www.twitter.com/stbe
6
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Mobile Incumbent Operators - Household Market Share

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English version
The Mobile Telecoms Divisions of 19 Incumbent Operators across Europe, Asia and Americas were analyzed

Key question: How well do Incumbent Mobile Operators defend their Market-Position in Households in their Home Market, e.g. Deutsche Telekom in Germany

Key metric:
Ratio of Mobile Customers (SIMs) of the Incumbent Operator divided by the Number of Country Households (a %-ratio showing in what percentage of households the Incumbent Operator is present with ist Mobile Services)

It turns out that four key Clusters of Incumbent Operators exists
- „slipped household grip“: statistically not present in every household (<90%>195% presence)
- „maintained household grip“: statistically present in every household (95 to 107% presence)
- „strong household grip“: statistically very present in households (120 to 150% presence)
- „dominant household grip“: statistically present with 2+ SIMs per household (>195% presence)

-> Learn more about the Telecoms-Market at: http://bit.ly/DSP-Telecoms

Deutsche Version
DSP-Partners hat die Marktanteile von 19 Mobilfunkbetreibern in Europa, Asien und Amerika untersucht, die aus ehemaligen Staatsunternehmen hervorgingen. Die Kernfrage war, wie gut diese Unternehmen ihre Marktposition in ihrem jeweiligen Heimatlang über die Jahre seit der Privatisierung oder Zerschlagung behauptet haben. Als Maßstab für erfolgreiche Marktpräsenz wurde der Quotient aus der Anzahl Mobilfunkkunden (SIMs) zu der Anzahl der Haushalte im jeweiligen Land definiert. Dies gibt den Prozentsatz der Haushalte an, in denen der ehemalige Incumbent durchschnittlich rein rechnerisch präsent ist.

Es zeigt sich, dass vier Klassen von Mobilfunkbetreibern existieren:
- "Verlust der Haushaltsbeziehung" im Mobilfunk: statistisch ist der Incumbent nicht mehr in jedem Haushalt mit einem Mobilfunkvertrag vertreten (<90%>195% Präsenz)

-> Mehr zum Mobilfunkmarkt unter: http://bit.ly/DSP-Telecoms

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Mobile Incumbent Operators - Household Market Share

  1. 1. Mobile Incumbents‘ Market-Position America I Asia I Europe DSP-Partners I Darmstadt I March 2015 1Photo: www.flickr.com/photos/ervins_strauhmanis/9772636905 Presentation by DSP-Partners 2015
  2. 2.  The Mobile Telecoms Divisions of 19 Incumbent Operators across Europe, Asia and Americas were analyzed  Key question: How well do Incumbent Mobile Operators defend their Market-Position in Households in their Home Market, e.g. Deutsche Telekom in Germany  Key metric: Ratio of Mobile Customers (SIMs) of the Incumbent Operator divided by the Number of Country Households (a %-ratio showing in what percentage of households the Incumbent Operator is present with ist Mobile Services)  It turns out that four key Clusters of Incumbent Operators exists  „slipped household grip“: statistically not present in every household (<90% presence)  „maintained household grip“: statistically present in every household (95 to 107% presence)  „strong household grip“: statistically very present in households (120 to 150% presence)  „dominant household grip“: statistically present with 2+ SIMs per household (>195% presence) Summary 2
  3. 3. Countries and Number of Country Households Source: Wikipedia, google publicdata 3 0,9 2,1 2,5 2,5 3,4 3,6 3,7 3,7 4,6 4,6 7,2 7,3 16,7 22,3 23,8 25,3 25,7 40,1 117,5 0,0 20,0 40,0 60,0 80,0 100,0 120,0 140,0 Singapore Norway Finland Denmark Switzerland Austria Portugal Greece Sweden Belgium Netherlands Romania Spain Mexico Italy France England Germany USA Number of country households
  4. 4. Mobile Incumbents: Household Size vs Household Presence 4 0,0 1,0 2,0 3,0 4,0 5,0 6,0 7,0 0% 50% 100% 150% 200% 250% 300% 350% Household Presence = Incumbent SIMs/Country Households [%] Persons/ Country Household [#] Telecom Romania Belgacom Bel O2 UK Deutsche Telekom D AT&T US KPN NL Telefonica ES France Telecom F Tele Danmark Telecom Italia IT TeliaSonera SE TeliaSonera FI Telekom Austria Telenor NOR America Movil MEX Portugal Telecom SingTel OTE GR Swisscom Source: Wikipedia, google publicdata, Operator Reports, DSP-Partners Analyses
  5. 5. Household Presence vs. Number of Country Households 5 0,0 20,0 40,0 60,0 80,0 100,0 120,0 140,0 0,0 20,0 40,0 60,0 80,0 100,0 120,0 140,0 Country Households [#] Incumbent SIMs [#] Source: Wikipedia, google publicdata, Operator Reports, DSP-Partners Analyses Extrapolation
  6. 6. Contact DSP-Partners www.dsp-partners.com www.twitter.com/stbe 6

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