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Study: How Germany's Dax 30 companies use PMP, Scrum and Design Thinking

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English version
DSP-Partners conducted a study of the companies in Germany's Dax 30 stock index to analyse how wide the following 3 key tools for digital management are spread:
- Scrum
- Project Management Framework from PMI (PMP-Certification)
- Design Thinking

In order to do so, the XING-profiles of Dax 30 employees were analyzed for these 3 qualifications.

It turns out, that "Scrum" is the most common of the 3 qualifications, followed by "Project Management" and "Design Thinking". Five companies are in the Top 3 tables for these qualifications measured by qualification per 1,000 employees: SAP, Deutsche Börse, Deutsche Telekom, E.ON and BMW.

-> Learn more about DSP-Partners thoughts on Strategy & Management: http://bit.ly/DSP-Strat

Deutsche Version
DSP-Partners untersuchte den Einsatz der folgenden Management-Methoden in deutschen Dax30-Unternehmen.

- Scrum
- Project Management Framework des PMI (PMP-Zertifizierung)
- Design Thinking

Dabei ergab sich die diese Reihenfolge beim Einsatz der Konzepte

- "Scrum" (agile Entwicklung) ist bei den Mitarbeitern die häufigste der drei Kompetenzen
- "Projektmanagement" folgt - obwohl bereits Jahrzehnte alt - auf Platz 2
- "Design Thinking" (Fokus: Produkt-/Servicesentwicklung) als sehr junges Konzept erreicht Platz 3

-> Weitere Publikationen von DSP-Partners zu Strategie & Management:
http://bit.ly/DSP-Strat

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Study: How Germany's Dax 30 companies use PMP, Scrum and Design Thinking

  1. 1. Germany‘s Dax 30 Companies: How they master three Key Management Competencies for Digital Scrum, PMP and Design-Thinking DSP-Partners I April 2015 Photo: www.flickr.com/photos/quique_fs/5171770977
  2. 2.  DSP-Partners analysed the penetration of three Key Digital Management Competencies/Skills within the employees of the Dax 30 companies  Scrum  Project Management Framework from PMI (PMP-Certification)  Design Thinking Methodology  A survey of XING-profiles of the DAX 30 employees was used as a proxy to determine the penetration of the respective tools within the organisations (per Feb 2015)  A XING-search in the field „what I have to offer“ with the terms „PMP“, „Scrum“ and „Design Thinking“ was conducted to determine the employees‘ skills with regard to the respective Management frameworks  Remark:  Not all employees of the respective Dax 30 companies maintain a XING-profile and not everyone with a profile will list the respective qualification/skill  Still, the survey gives a good indication about the penetration of the three Key Digital Management Competencies About the Study/Methodology
  3. 3.  Three companies stand out in the application of the three frameworks (PMP, Scrum, Design Thinking): SAP, Deutsche Börse and Deutsche Telekom  SAP is the Dax 30 company which leverages all three elements strongly  Deutsche Börse is using „PMP“ and „Scrum“ intensively  Deutsche Telekom focuses on „Scrum“ and „Design Thinking“  Generally, „Scrum“ is the most widespread competence of the 3  A „PMP“ qualification is slightly more common than „Design Thinking“  „Design Thinking“ competencies are not applied widely yet, apart from SAP which uses this method strongly Key Findings Source: DSP-Partners Analyses * PMP = Project Management Professional
  4. 4. Top 3 Dax 30 companies regarding employee-skills in PMP, Scrum and Design Thinking Rank (Skill per 1,000 employees) PMP* Scrum Design Thinking #1 (1,57) (4,04) (2,73) #2 (0,97) (1,57) (0,10) #3 (0,43) (1,01) (0,08) Source: DSP-Partners Analyses * PMP = Project Management Professional
  5. 5. Dax 30 companies regarding employee-skills in PMP, Scrum and Design Thinking (Max, Av, Min) (Skill per 1,000 employees) PMP* Scrum Design Thinking Maximum (1,57) (4,04) (2,73) Average (0,20) (0,47) (0,17) Minimum (0,01) (0,02) (-) Source: DSP-Partners Analyses * PMP = Project Management Professional
  6. 6. Competencies in Dax 30 (PMP, Scrum, Design Thinking) Source: XING-search via „I offer" with keywords "PMP", "Scrum", "Design Thinking"; DSP-Partners Analyses * PMP = Project Management Professional Company PMP* [per 1,000 employees] Scrum [per 1,000 employees] Design Thinking [per 1,000 employees] Adidas 0,06 0,04 0,04 Allianz 0,20 0,47 0,02 BASF 0,12 0,17 - Bayer 0,05 0,16 0,07 Beiersdorf - 0,12 0,06 BMW 0,09 0,85 0,08 Commerzbank 0,04 0,77 0,04 Continental 0,13 0,26 0,01 Daimler 0,05 0,54 0,00 Deutsche Bank 0,35 0,34 0,06 Deutsche Börse 1,57 1,57 - Deutsche Post 0,03 0,24 0,02 Deutsche Telekom 0,12 1,01 0,10 E.ON 0,43 0,53 0,06 Fresenius Medical Care 0,01 0,03 - Fresenius 0,02 0,02 - HeidelbergCement 0,04 0,06 - Henkel 0,06 0,02 0,02 Infineon Technologies 0,10 0,37 - K+S 0,14 - - Lanxess - 0,06 - Linde 0,08 0,06 - Lufthansa 0,26 0,49 0,02 Merck 0,20 0,03 0,03 Munich Re 0,04 0,13 - RWE 0,05 0,32 0,02 SAP 0,97 4,04 2,73 Siemens 0,19 0,69 0,03 ThyssenKrupp 0,09 0,02 0,01 Volkswagen 0,02 0,11 0,02
  7. 7. Contact Stefan Behrendt Founder I Managing Partner DSP-Partners www.dsp-partners.com

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