Study of Automotive Apps in German App Stores

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English version
Automotive Apps are all the rage - a study of Automaker's Smartphone Apps on the German App Stores sheds some light on operating systems, customer taste, growth of new Apps released and categories that Automotive companies like Mercedes, BMW, Volkswagen, Audi and others focus on. It becomes evident that in 2013 the growth of previous years came to a halt and that development focused on categories such as “Entertainment & Lifestyle” and “Navigation & Travel”.

-> Learn more about DSP-Partners publications on Smartphone-Apps at:
http://bit.ly/DSP-Apps

Deutsche Version
Nach dem starken Wachstum der Neuerscheinungen von Apps von Autombilherstellern wurde die Neuentwicklung im Jahr 2013 deutlich zurückgefahren. Die Hersteller wie Skoda, Porsche, Opel etc. fokussierten sich auf Apps in den Kategorien “Entertainment & Lifestyle” und“Navigation & Reise”.

-> Weitere Publikationen von DSP-Partners zu Smartphone-Apps unter:
http://bit.ly/DSP-Apps

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Study of Automotive Apps in German App Stores

  1. 1. Automotive Apps: Which Direction? Analysis of 2.000 Apps in German App Stores Darmstadt I February 2014 © DSP-Partners 2014
  2. 2. Automotive Apps Germany: Findings at a glance  Automotive OEMs love iOS  German consumers favour Android  In 2013, releases of new Automotive Apps came to a sudden halt  Automotive Apps driving in two major opposite category directions (a) Entertainment & Lifestyle (b) Navigation & Travel Source: DSP-Partners App-Database 2
  3. 3. Majority of German Apps still developed for iOS – Automotive OEMs with even more focus on iOS all 2.000 Apps surveyed share of operating systems [%] WinPh 7% Automotive: 21% Source: DSP-Partners App-Database Blackber 3% Android 32% iOS 59% Automotive: 77% 3
  4. 4. But: German customers are dominantly using Android-Smartphones 2% 2% 5% 7% 28% Blackberry 59% Customers use Android more WinPhone iOS Android 65% 32% Apps published Source: DSP-Partners App-Database; Tomorrow Focus Mobile Effects 2013-2 Smartphone Use 4
  5. 5. Strong overall growth of new Apps – Automotive with strong decrease in new released Apps Anzahl neu new released Number of veröffentlicher iOS-Apps pro Jahr iOS-Apps per year 400 350 300 250 200 150 All players Alle Anbieter Automotive Automotive a sudden halt 100 50 0 2009 1 per 8/2013, extrapolated to 12/2013 Source: DSP-Partners App-Database 2010 2011 2012 2013 1 5
  6. 6. Automotive players are focusing their Apps on (a) Entertainment (b) Navigation & Travel Volkswagen - Skoda Books & Bildung Bücher & Education Seat Finance & Wirtschaft Finanzen& Business Photo Foto & Video Renault Health & Fitness Gesundheit & Fitness Porsche Content Kataloge Inhalte && Catalogues Musik & Audio Music & Audio Opel News & Weather Nachrichten & Wetter Ford Navigation Reise Navigation & Travel Social Social Daimler Games Spiele BMW Sports Sport Tools & Productivity Tools & Produktivität Audi Entertainment, Shopping & Lifestyle Unterhaltung, Shopping& Lifestyle 0% Source: DSP-Partners App-Database 20% 40% 60% 80% 100% 6
  7. 7. Contact Stefan Behrendt Founder I Managing Partner DSP-Partners www.dsp-partners.com www.twitter.com/stbe http://www.dsp-partners.com/app-studie/datenbank 7
  8. 8. Base: Apps from 72 companies in German App Stores 1&1 Accor Air Berlin Allianz amazon Apple ARD Audi Axel Springer Bauer Media Best Western BMW Burda Commerzbank Daimler ddvg Deutsche Bahn Deutsche Bank Deutsche Post Deutsche Telekom DuMont E.on eBay EnBW Source: DSP-Partners App-Database ePlus Expedia Facebook FAZ Ford google Gruner & Jahr Hilton Holtzbrinck HRS HypoVereinsbank Intercontinental Hotel Group Ippen Kabel Deutschland Lufthansa Madsack Maritim Hotels Marriott Microsoft Mobilcom NH Hotels Opel Opodo Otto Porsche Priceline Pro7Sat1 Renault Rheinische Post RTL RWE Seat Skoda Sparkasse Spiegel Verlag Starwood Hotels Steigenberger Südwestdeutsche Medienholding Telefonica I O2 Thomas Cook TUI Vattenfall Vodafone Volksbank Volkswagen WAZ Zalando ZDF 8

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