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How US, UK and German newspapers & magazines are using Twitter


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English version
A survey of 19 newspapers, magazines and digital publications from Germany, the US and the UK with regard to their use of Twitter shows the following

- with over 12m Twitter followers, the New York Times is clearly ahead of Techcrunch with 3,5m followers
- German magazines Stern, Spiegel and Tabloid Bild have gained a remarkable following in the 300-450,000 followers range
- with a follower/following range of 50-100,000 Gigaom, Business Insider, New York Times are well ahead of the other publishers
- with 140-160,000 Tweets, German magazine Focus and Business Insider are the most active Twitter accounts
- Om Malik of Gigaom is the Journalist with most Twitter followers
- Top Tweeters are Mathew Ingram from Gigaom and Joe Weisenthal from Business Insider
- Apart from the UK, usually the Chief Editor is the most popular Journalist on Twitter - still, this is more dominant in Germany (in 6 out of 7 publications) than in the US (2 out of 5)

Publications surveyed:
Germany: Bild, Die Welt, Die Zeit, FAZ, Focus, Handelsblatt, Spiegel Online, Stern, Süddeutsche Zeitung, Wirtschaftswoche
US: Business Insider, Gigaom, Inc, New York Times, Pando Daily, Re/code, Techcrunch, Wallstreet Journal Europe
UK: The Guardian

-> Learn more about DSP-Partners publications on the Media-industry:

Deutsche Version
Social Media bei Zeitungen und Zeitschriften: DSP-Partners hat die Twitter-Aktivitäten von 19 Publikationen aus Deutschland, England und den USA untersucht und festgestellt, dass die New York Times mit über 12 Millionen Twitter-Followern die populärste Publikation ist. Mit 300 bis 450 Tausend Followern haben sich auch die deutschen Magazine Spiegel, Stern und Bild gut etabliert. Mit 140-160,000 Tweets haben das deutsche Magazin “Focus” und das US-Blog “Business Insider” die aktivsten Twitter-Accounts. Om Malik von Gigaom ist der Journalist mit den meisten Twitter-Followern.

-> Weitere Publikationen von DSP-Partners zur Medienindustrie unter:

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How US, UK and German newspapers & magazines are using Twitter

  1. 1. Newspapers, Magazines & Twitter Germany, UK, US - Facts & Figures - DSP-Partners I Darmstadt I June 2014 © DSP-Partners 2014 Bild Die Welt Die Zeit FAZ Focus Handelsblatt Spiegel Online Stern Süddeutsche Zeitung Wirtschaftswoche GER US UK The Guardian Business Insider Gigaom Inc New York Times Pando Daily Re/code Techcrunch Wallstreet Journal Europe
  2. 2. 36.300 67.600 69.300 73.500 82.400 106.000 108.000 122.000 211.000 235.000 257.000 330.000 344.000 439.000 565.000 888.000 2.260.000 3.560.000 12.000.000 0 2.000.000 4.000.000 6.000.000 8.000.000 10.000.000 12.000.000 14.000.000 Die Zeit Re/code Pando Daily Wallstreet Journal Europe Wirtschaftswoche FAZ Focus Handelsblatt Süddeutsche Zeitung Gigaom Die Welt Spiegel Online Bild Stern Business Insider Inc The Guardian Techcrunch New York Times Number of Twitter-Followers of the Publications Source: Main Twitter-Account of the respective publications, DSP-Partners Analysis 6/2014
  3. 3. Ratio Twitter Followers/Following per Publication Source: Main Twitter-Account of the respective publications, DSP-Partners Analysis 6/2014 Gigaom Business Insider New York Times low: <1,000 high: 5,000 to 10,000 very high: 10,000 to 50,000 medium: 1,000 to 5,000 top: 50,000 to 100,000 5% 21% 32% 26% 16%
  4. 4. Number of Tweets per Publication Source: Twitter-Account of the respective publication, DSP-Partners Analysis 6/2014 0 20.000 40.000 60.000 80.000 100.000 120.000 140.000 160.000 180.000 Die Zeit Re/code Wirtschaftswoche Handelsblatt Pando Daily Süddeutsche Zeitung FAZ Inc Gigaom Wallstreet Journal Europe The Guardian Spiegel Online Stern Techcrunch Die Welt Bild New York Times Focus Business Insider
  5. 5. 10 Journalists with most Twitter-Followers per Publication Source: Twitter-Account of the respective publications‘ journalist with most Twitter followers, DSP-Partners Analysis 6/2014 Kai Diekmann I Bild Frank Schmiechen I Die Welt Frank Schirrmacher I FAZ Sarah Lacy I Pando Daily Henry Blodget I Business Insider Alexia Tsotsis I Techchrunch Raphael Honigstein I The Guardian Jenna Wortham I New York Times Kara Swisher I Re/code Om Malik I Gigaom
  6. 6. Number of Tweets per Journalist Source: Twitter-Account of the respective journalists, DSP-Partners Analysis 6/2014 0% 5% 10% 15% 20% 25% 30% 35% 40% very low: <1,000 Tweets low: 1,000 to 5,000 Tweets medium: 5,000 to 10,000 Tweets high: 10,000 to 50,000 Tweets very high: 50,000 to 100,000 Tweets top: >100,000 Tweets Mathew Ingram I Gigaom Joe Weisenthal I Business Insider
  7. 7. Is Chief-Editor the most popular Twitterer per Publication? Source: Twitter-Account of the respective publications journalists and Chief-Editors, DSP-Partners Analysis 6/2014 0 1 2 3 4 5 6 7 Germany UK US Yes No
  8. 8. Contact More Information Stefan Behrendt Founder I Managing Partner DSP-Partners