SlideShare a Scribd company logo

Таценко Олеся.pdf

https://econ.biem.sumdu.edu.ua/

1 of 7
Download to read offline
Statisticsin
marketing
Department of Economics, Entrepreneurship and
BusinessAdministration
HTTPS://ECON.BIEM.SUMDU.EDU.UA/
Statistics are applied in marketing
to identify market trends, and to
measure and evaluate the potential
and success of marketing
programs.
The secret to
successful marketing
The secret to successful marketing is to
identify the target market accurately and to
use effective marketing communications
channels and tactics to reach it. Statistics can
help the marketer achieve both of those goals
as well as evaluate the success of the
marketing effort and provide data on which to
base changes to the marketing program
Data Source
The most basic use of statistics in marketing is as a source
of data. Statistics provide demographic information such as
the number of potential customers in a geographical area,
their ages, income levels and consumer preferences. Used
as part of competitor analysis, statistics can identify the
major competitors, their market share and trends in the
longevity of their products. Industry sector data helps
marketers understand the trends governing supply and
demand of the product category and fluctuations in its
popularity. Item 1 Item 2 Item 3 Item 4 Item 5
50
40
30
20
10
0
Market Tracking
Statistics are applied in market tracking to measure
customer satisfaction, brand loyalty and support, and to
assess the relationship of the marketer’s company with
its customers. To implement a market-tracking
program, the marketer needs access to company as well
as industry statistics. The tracking program then
analyzes the sales statistics across all brands in the
market to ascertain which brand enjoys the highest
levels of customer support and loyalty.
Cross-sell
Parameters
Marketers use statistics on household
parameters to target buyers for customized
promotions or to cross-sell secondary products.

Recommended

Marketing intelligence
Marketing intelligenceMarketing intelligence
Marketing intelligenceKarim Motlak
 
Marketing strategy of dabur india ltd
Marketing strategy of dabur india ltdMarketing strategy of dabur india ltd
Marketing strategy of dabur india ltdAbhishek Keshri
 
The Smart Cube | Marketing Mix Modeling: An Old Remedy for New Ills
The Smart Cube | Marketing Mix Modeling: An Old Remedy for New IllsThe Smart Cube | Marketing Mix Modeling: An Old Remedy for New Ills
The Smart Cube | Marketing Mix Modeling: An Old Remedy for New IllsMelissa Luongo
 
Breaking Through Customer Engagement Barriers
Breaking Through Customer Engagement BarriersBreaking Through Customer Engagement Barriers
Breaking Through Customer Engagement BarriersYesLifecycleMarketing
 
Marketing information system
Marketing information systemMarketing information system
Marketing information systemLovely Kumar
 
Project Report on Marketing Information System
Project Report on Marketing Information SystemProject Report on Marketing Information System
Project Report on Marketing Information SystemDevika Rangnekar
 
Lecture_3_Marketing Information System_Handout
Lecture_3_Marketing Information System_HandoutLecture_3_Marketing Information System_Handout
Lecture_3_Marketing Information System_HandoutPhD.c. Seymur M. GULIYEV
 

More Related Content

Similar to Таценко Олеся.pdf

26405020106_sonali shaw-1.pptx
26405020106_sonali shaw-1.pptx26405020106_sonali shaw-1.pptx
26405020106_sonali shaw-1.pptxssuser71fd731
 
Evolving pharmaceutical market drivers, technical details and market forecast...
Evolving pharmaceutical market drivers, technical details and market forecast...Evolving pharmaceutical market drivers, technical details and market forecast...
Evolving pharmaceutical market drivers, technical details and market forecast...priyanks0607
 
Simple note marketing
Simple note marketingSimple note marketing
Simple note marketingPrince Ayiez
 
Consumer Behavior and Marketing StrategyChapter 1.docx
Consumer Behavior and Marketing StrategyChapter 1.docxConsumer Behavior and Marketing StrategyChapter 1.docx
Consumer Behavior and Marketing StrategyChapter 1.docxmaxinesmith73660
 
150803_Marketing ID_5 Data-Driven Marketing Mistakes To Avoid
150803_Marketing ID_5 Data-Driven Marketing Mistakes To Avoid150803_Marketing ID_5 Data-Driven Marketing Mistakes To Avoid
150803_Marketing ID_5 Data-Driven Marketing Mistakes To AvoidHawthorne
 
Adweek 2019 Data-Driven Marketing at the Crossroads
Adweek 2019 Data-Driven Marketing at the CrossroadsAdweek 2019 Data-Driven Marketing at the Crossroads
Adweek 2019 Data-Driven Marketing at the CrossroadsMark Osborne
 
Social media analytics
Social media analyticsSocial media analytics
Social media analyticsbabar mushtaq
 
Nutraceutical Products Market.ppt
Nutraceutical Products Market.pptNutraceutical Products Market.ppt
Nutraceutical Products Market.pptErikJohnson800857
 
Lead gen and demand creation in europe full report - sirius decisions
Lead gen and demand creation in europe full report - sirius decisionsLead gen and demand creation in europe full report - sirius decisions
Lead gen and demand creation in europe full report - sirius decisionsHervé Gonay
 
Application of business analytics
Application of business analyticsApplication of business analytics
Application of business analyticsVinay-Ramachandra
 
Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...
Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...
Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...Nicolas Valenzuela
 
MKT574 v1Strategic Marketing PlanMKT574 v1Page 6 of 6
MKT574 v1Strategic Marketing PlanMKT574 v1Page 6 of 6MKT574 v1Strategic Marketing PlanMKT574 v1Page 6 of 6
MKT574 v1Strategic Marketing PlanMKT574 v1Page 6 of 6IlonaThornburg83
 
Marketing 360: Personalizing the path to purchase
Marketing 360: Personalizing the path to purchaseMarketing 360: Personalizing the path to purchase
Marketing 360: Personalizing the path to purchaseSymphony RetailAI
 
capgemini research on cmo responsibilities with changing times in 2021
capgemini research on cmo responsibilities with changing times in 2021capgemini research on cmo responsibilities with changing times in 2021
capgemini research on cmo responsibilities with changing times in 2021Social Samosa
 
Zapata Karla Janeth investigación y anáisis 1.docx
Zapata Karla Janeth investigación y anáisis 1.docxZapata Karla Janeth investigación y anáisis 1.docx
Zapata Karla Janeth investigación y anáisis 1.docxssuser9f689c
 
industrial marketing intelligence system
industrial marketing intelligence systemindustrial marketing intelligence system
industrial marketing intelligence systemSumanChauhan30
 
Best practices for predicting results: a guide to marketing analytics
Best practices for predicting results: a guide to marketing analyticsBest practices for predicting results: a guide to marketing analytics
Best practices for predicting results: a guide to marketing analyticsThe Marketing Distillery
 
Coffee Machine Market.ppt
Coffee Machine Market.pptCoffee Machine Market.ppt
Coffee Machine Market.pptAdrenaSharma
 
Marketing Information System
Marketing Information SystemMarketing Information System
Marketing Information SystemAijaz Aryan
 

Similar to Таценко Олеся.pdf (20)

26405020106_sonali shaw-1.pptx
26405020106_sonali shaw-1.pptx26405020106_sonali shaw-1.pptx
26405020106_sonali shaw-1.pptx
 
Evolving pharmaceutical market drivers, technical details and market forecast...
Evolving pharmaceutical market drivers, technical details and market forecast...Evolving pharmaceutical market drivers, technical details and market forecast...
Evolving pharmaceutical market drivers, technical details and market forecast...
 
Simple note marketing
Simple note marketingSimple note marketing
Simple note marketing
 
Consumer Behavior and Marketing StrategyChapter 1.docx
Consumer Behavior and Marketing StrategyChapter 1.docxConsumer Behavior and Marketing StrategyChapter 1.docx
Consumer Behavior and Marketing StrategyChapter 1.docx
 
150803_Marketing ID_5 Data-Driven Marketing Mistakes To Avoid
150803_Marketing ID_5 Data-Driven Marketing Mistakes To Avoid150803_Marketing ID_5 Data-Driven Marketing Mistakes To Avoid
150803_Marketing ID_5 Data-Driven Marketing Mistakes To Avoid
 
Adweek 2019 Data-Driven Marketing at the Crossroads
Adweek 2019 Data-Driven Marketing at the CrossroadsAdweek 2019 Data-Driven Marketing at the Crossroads
Adweek 2019 Data-Driven Marketing at the Crossroads
 
Social media analytics
Social media analyticsSocial media analytics
Social media analytics
 
Nutraceutical Products Market.ppt
Nutraceutical Products Market.pptNutraceutical Products Market.ppt
Nutraceutical Products Market.ppt
 
Lead gen and demand creation in europe full report - sirius decisions
Lead gen and demand creation in europe full report - sirius decisionsLead gen and demand creation in europe full report - sirius decisions
Lead gen and demand creation in europe full report - sirius decisions
 
Application of business analytics
Application of business analyticsApplication of business analytics
Application of business analytics
 
Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...
Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...
Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...
 
MKT574 v1Strategic Marketing PlanMKT574 v1Page 6 of 6
MKT574 v1Strategic Marketing PlanMKT574 v1Page 6 of 6MKT574 v1Strategic Marketing PlanMKT574 v1Page 6 of 6
MKT574 v1Strategic Marketing PlanMKT574 v1Page 6 of 6
 
Marketing 360: Personalizing the path to purchase
Marketing 360: Personalizing the path to purchaseMarketing 360: Personalizing the path to purchase
Marketing 360: Personalizing the path to purchase
 
capgemini research on cmo responsibilities with changing times in 2021
capgemini research on cmo responsibilities with changing times in 2021capgemini research on cmo responsibilities with changing times in 2021
capgemini research on cmo responsibilities with changing times in 2021
 
Zapata Karla Janeth investigación y anáisis 1.docx
Zapata Karla Janeth investigación y anáisis 1.docxZapata Karla Janeth investigación y anáisis 1.docx
Zapata Karla Janeth investigación y anáisis 1.docx
 
industrial marketing intelligence system
industrial marketing intelligence systemindustrial marketing intelligence system
industrial marketing intelligence system
 
Best practices for predicting results: a guide to marketing analytics
Best practices for predicting results: a guide to marketing analyticsBest practices for predicting results: a guide to marketing analytics
Best practices for predicting results: a guide to marketing analytics
 
Mark. !
Mark.  !Mark.  !
Mark. !
 
Coffee Machine Market.ppt
Coffee Machine Market.pptCoffee Machine Market.ppt
Coffee Machine Market.ppt
 
Marketing Information System
Marketing Information SystemMarketing Information System
Marketing Information System
 

More from Department of Economics, Entrepreneurship and Business Administration, SumDU

More from Department of Economics, Entrepreneurship and Business Administration, SumDU (20)

1.pdf
1.pdf1.pdf
1.pdf
 
Шимошенко Анастасія.pptx
Шимошенко Анастасія.pptxШимошенко Анастасія.pptx
Шимошенко Анастасія.pptx
 
усик марина.pdf
усик марина.pdfусик марина.pdf
усик марина.pdf
 
Трофимович Валерія.pdf
Трофимович Валерія.pdfТрофимович Валерія.pdf
Трофимович Валерія.pdf
 
Темченко Євгенія.pptx
Темченко Євгенія.pptxТемченко Євгенія.pptx
Темченко Євгенія.pptx
 
Сурело В. презентація.pdf
Сурело В. презентація.pdfСурело В. презентація.pdf
Сурело В. презентація.pdf
 
Сокол Людмила.pdf
Сокол Людмила.pdfСокол Людмила.pdf
Сокол Людмила.pdf
 
Рудень Ліліана.pptx
Рудень Ліліана.pptxРудень Ліліана.pptx
Рудень Ліліана.pptx
 
Рубан Аліна.pptx
Рубан Аліна.pptxРубан Аліна.pptx
Рубан Аліна.pptx
 
Постоєнко Тетяна.pdf
Постоєнко Тетяна.pdfПостоєнко Тетяна.pdf
Постоєнко Тетяна.pdf
 
Паливода Єгор.pptx
Паливода Єгор.pptxПаливода Єгор.pptx
Паливода Єгор.pptx
 
Мамаєва Карина.pdf
Мамаєва Карина.pdfМамаєва Карина.pdf
Мамаєва Карина.pdf
 
Голик Аліна.pdf
Голик Аліна.pdfГолик Аліна.pdf
Голик Аліна.pdf
 
Віталіна Ніколаєва.pptx
Віталіна Ніколаєва.pptxВіталіна Ніколаєва.pptx
Віталіна Ніколаєва.pptx
 
Вєтрова А..pdf
Вєтрова А..pdfВєтрова А..pdf
Вєтрова А..pdf
 
Богомаз Карина.pptx
Богомаз Карина.pptxБогомаз Карина.pptx
Богомаз Карина.pptx
 
Андрухова Діана.pdf
Андрухова Діана.pdfАндрухова Діана.pdf
Андрухова Діана.pdf
 
Аналіз виробництва та реалізації продукції.pptx
Аналіз виробництва та реалізації продукції.pptxАналіз виробництва та реалізації продукції.pptx
Аналіз виробництва та реалізації продукції.pptx
 
History of statistics.pdf
History of statistics.pdfHistory of statistics.pdf
History of statistics.pdf
 
8.pptx
8.pptx8.pptx
8.pptx
 

Recently uploaded

Elo’s result 2023: Return on investment increased to 6 per cent and cost effi...
Elo’s result 2023: Return on investment increased to 6 per cent and cost effi...Elo’s result 2023: Return on investment increased to 6 per cent and cost effi...
Elo’s result 2023: Return on investment increased to 6 per cent and cost effi...Työeläkeyhtiö Elo
 
Stock Market Brief Deck for 2/21/24 .pdf
Stock Market Brief Deck for 2/21/24 .pdfStock Market Brief Deck for 2/21/24 .pdf
Stock Market Brief Deck for 2/21/24 .pdfMichael Silva
 
20240220 Calibre Q4 and FY 2023 Conference Call Present.pdf
20240220 Calibre Q4 and FY 2023 Conference Call Present.pdf20240220 Calibre Q4 and FY 2023 Conference Call Present.pdf
20240220 Calibre Q4 and FY 2023 Conference Call Present.pdfAdnet Communications
 
Stock Market Brief Deck from youtube 2/16
Stock Market Brief Deck from youtube 2/16Stock Market Brief Deck from youtube 2/16
Stock Market Brief Deck from youtube 2/16Michael Silva
 
2023_-_Master_Trust___GPP_Defaults_Report (2).pdf
2023_-_Master_Trust___GPP_Defaults_Report (2).pdf2023_-_Master_Trust___GPP_Defaults_Report (2).pdf
2023_-_Master_Trust___GPP_Defaults_Report (2).pdfHenry Tapper
 
AGRICULTURAL PRICE POLICY -AGRICULTURAL ECONOMICS.pptx
AGRICULTURAL PRICE POLICY -AGRICULTURAL ECONOMICS.pptxAGRICULTURAL PRICE POLICY -AGRICULTURAL ECONOMICS.pptx
AGRICULTURAL PRICE POLICY -AGRICULTURAL ECONOMICS.pptxVISHALI SELVAM
 
Indistinguishable from Magic: How the Cybersecurity Market Reached a Trillion...
Indistinguishable from Magic: How the Cybersecurity Market Reached a Trillion...Indistinguishable from Magic: How the Cybersecurity Market Reached a Trillion...
Indistinguishable from Magic: How the Cybersecurity Market Reached a Trillion...Adrian Sanabria
 
Cultural background and entrepreneurial spirit in retail - European Business ...
Cultural background and entrepreneurial spirit in retail - European Business ...Cultural background and entrepreneurial spirit in retail - European Business ...
Cultural background and entrepreneurial spirit in retail - European Business ...Antonis Zairis
 
letter to the EF and Premiership about pension liabilities
letter to the EF and Premiership about pension liabilitiesletter to the EF and Premiership about pension liabilities
letter to the EF and Premiership about pension liabilitiesHenry Tapper
 
99MW Nearshore Wind Farm in Colombia.pdf
99MW Nearshore Wind Farm in Colombia.pdf99MW Nearshore Wind Farm in Colombia.pdf
99MW Nearshore Wind Farm in Colombia.pdfVictoriaGaleano
 
Shrambal_Distributors_February_Newsletter_2024.pdf
Shrambal_Distributors_February_Newsletter_2024.pdfShrambal_Distributors_February_Newsletter_2024.pdf
Shrambal_Distributors_February_Newsletter_2024.pdfvikashdidwania1
 
business-model-canvas for collaborative business
business-model-canvas for collaborative businessbusiness-model-canvas for collaborative business
business-model-canvas for collaborative businessramijadpro
 
Slideshare - ONS Economic Forum Slidepack - 19 February 2024.pptx
Slideshare - ONS Economic Forum Slidepack - 19 February 2024.pptxSlideshare - ONS Economic Forum Slidepack - 19 February 2024.pptx
Slideshare - ONS Economic Forum Slidepack - 19 February 2024.pptxOffice for National Statistics
 
Stock Market Brief Deck for 2:22 youtube vid.pdf
Stock Market Brief Deck for 2:22 youtube vid.pdfStock Market Brief Deck for 2:22 youtube vid.pdf
Stock Market Brief Deck for 2:22 youtube vid.pdfMichael Silva
 
National Income National Income National Income
National Income National Income National IncomeNational Income National Income National Income
National Income National Income National Income19920606201903202019
 
TIM GROUP FY '23 Preliminary Results.pdf
TIM GROUP FY '23 Preliminary Results.pdfTIM GROUP FY '23 Preliminary Results.pdf
TIM GROUP FY '23 Preliminary Results.pdfGruppo TIM
 
E-learning Personal Finance Management - with design v2 .pptx
E-learning Personal Finance Management - with design v2 .pptxE-learning Personal Finance Management - with design v2 .pptx
E-learning Personal Finance Management - with design v2 .pptxakinsumboayomide
 
The Case for Commodities as an Asset Class.ppt
The Case for Commodities as an Asset Class.pptThe Case for Commodities as an Asset Class.ppt
The Case for Commodities as an Asset Class.pptJinzhiFeng1
 

Recently uploaded (20)

Elo’s result 2023: Return on investment increased to 6 per cent and cost effi...
Elo’s result 2023: Return on investment increased to 6 per cent and cost effi...Elo’s result 2023: Return on investment increased to 6 per cent and cost effi...
Elo’s result 2023: Return on investment increased to 6 per cent and cost effi...
 
Stock Market Brief Deck for 2/21/24 .pdf
Stock Market Brief Deck for 2/21/24 .pdfStock Market Brief Deck for 2/21/24 .pdf
Stock Market Brief Deck for 2/21/24 .pdf
 
20240220 Calibre Q4 and FY 2023 Conference Call Present.pdf
20240220 Calibre Q4 and FY 2023 Conference Call Present.pdf20240220 Calibre Q4 and FY 2023 Conference Call Present.pdf
20240220 Calibre Q4 and FY 2023 Conference Call Present.pdf
 
Stock Market Brief Deck from youtube 2/16
Stock Market Brief Deck from youtube 2/16Stock Market Brief Deck from youtube 2/16
Stock Market Brief Deck from youtube 2/16
 
2023_-_Master_Trust___GPP_Defaults_Report (2).pdf
2023_-_Master_Trust___GPP_Defaults_Report (2).pdf2023_-_Master_Trust___GPP_Defaults_Report (2).pdf
2023_-_Master_Trust___GPP_Defaults_Report (2).pdf
 
AGRICULTURAL PRICE POLICY -AGRICULTURAL ECONOMICS.pptx
AGRICULTURAL PRICE POLICY -AGRICULTURAL ECONOMICS.pptxAGRICULTURAL PRICE POLICY -AGRICULTURAL ECONOMICS.pptx
AGRICULTURAL PRICE POLICY -AGRICULTURAL ECONOMICS.pptx
 
Indistinguishable from Magic: How the Cybersecurity Market Reached a Trillion...
Indistinguishable from Magic: How the Cybersecurity Market Reached a Trillion...Indistinguishable from Magic: How the Cybersecurity Market Reached a Trillion...
Indistinguishable from Magic: How the Cybersecurity Market Reached a Trillion...
 
Cultural background and entrepreneurial spirit in retail - European Business ...
Cultural background and entrepreneurial spirit in retail - European Business ...Cultural background and entrepreneurial spirit in retail - European Business ...
Cultural background and entrepreneurial spirit in retail - European Business ...
 
letter to the EF and Premiership about pension liabilities
letter to the EF and Premiership about pension liabilitiesletter to the EF and Premiership about pension liabilities
letter to the EF and Premiership about pension liabilities
 
99MW Nearshore Wind Farm in Colombia.pdf
99MW Nearshore Wind Farm in Colombia.pdf99MW Nearshore Wind Farm in Colombia.pdf
99MW Nearshore Wind Farm in Colombia.pdf
 
Shrambal_Distributors_February_Newsletter_2024.pdf
Shrambal_Distributors_February_Newsletter_2024.pdfShrambal_Distributors_February_Newsletter_2024.pdf
Shrambal_Distributors_February_Newsletter_2024.pdf
 
business-model-canvas for collaborative business
business-model-canvas for collaborative businessbusiness-model-canvas for collaborative business
business-model-canvas for collaborative business
 
Slideshare - ONS Economic Forum Slidepack - 19 February 2024.pptx
Slideshare - ONS Economic Forum Slidepack - 19 February 2024.pptxSlideshare - ONS Economic Forum Slidepack - 19 February 2024.pptx
Slideshare - ONS Economic Forum Slidepack - 19 February 2024.pptx
 
Veritas Financial statement presentation 2023
Veritas Financial statement presentation 2023Veritas Financial statement presentation 2023
Veritas Financial statement presentation 2023
 
Stock Market Brief Deck for 2:22 youtube vid.pdf
Stock Market Brief Deck for 2:22 youtube vid.pdfStock Market Brief Deck for 2:22 youtube vid.pdf
Stock Market Brief Deck for 2:22 youtube vid.pdf
 
National Income National Income National Income
National Income National Income National IncomeNational Income National Income National Income
National Income National Income National Income
 
TIM GROUP FY '23 Preliminary Results.pdf
TIM GROUP FY '23 Preliminary Results.pdfTIM GROUP FY '23 Preliminary Results.pdf
TIM GROUP FY '23 Preliminary Results.pdf
 
Monthly Economic Monitoring of Ukraine No.229, February 2024
Monthly Economic Monitoring of Ukraine No.229, February 2024Monthly Economic Monitoring of Ukraine No.229, February 2024
Monthly Economic Monitoring of Ukraine No.229, February 2024
 
E-learning Personal Finance Management - with design v2 .pptx
E-learning Personal Finance Management - with design v2 .pptxE-learning Personal Finance Management - with design v2 .pptx
E-learning Personal Finance Management - with design v2 .pptx
 
The Case for Commodities as an Asset Class.ppt
The Case for Commodities as an Asset Class.pptThe Case for Commodities as an Asset Class.ppt
The Case for Commodities as an Asset Class.ppt
 

Таценко Олеся.pdf

  • 1. Statisticsin marketing Department of Economics, Entrepreneurship and BusinessAdministration HTTPS://ECON.BIEM.SUMDU.EDU.UA/
  • 2. Statistics are applied in marketing to identify market trends, and to measure and evaluate the potential and success of marketing programs.
  • 3. The secret to successful marketing The secret to successful marketing is to identify the target market accurately and to use effective marketing communications channels and tactics to reach it. Statistics can help the marketer achieve both of those goals as well as evaluate the success of the marketing effort and provide data on which to base changes to the marketing program
  • 4. Data Source The most basic use of statistics in marketing is as a source of data. Statistics provide demographic information such as the number of potential customers in a geographical area, their ages, income levels and consumer preferences. Used as part of competitor analysis, statistics can identify the major competitors, their market share and trends in the longevity of their products. Industry sector data helps marketers understand the trends governing supply and demand of the product category and fluctuations in its popularity. Item 1 Item 2 Item 3 Item 4 Item 5 50 40 30 20 10 0
  • 5. Market Tracking Statistics are applied in market tracking to measure customer satisfaction, brand loyalty and support, and to assess the relationship of the marketer’s company with its customers. To implement a market-tracking program, the marketer needs access to company as well as industry statistics. The tracking program then analyzes the sales statistics across all brands in the market to ascertain which brand enjoys the highest levels of customer support and loyalty.
  • 6. Cross-sell Parameters Marketers use statistics on household parameters to target buyers for customized promotions or to cross-sell secondary products.