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How to create a successful hybrid of theinformation portal and social network in              Kazakhstan
LOCAL PORTAL MODEL IS WELL-ESTABLISHED               AND WORKS ON NUMEROUS MARKETSNumber of markets                       ...
TUT.BY – A LEADING PORTAL IN BELARUSTUT.BY is a leadinginternet portal in                                                 ...
HISTORY OF THE NUR.KZ    In 2 years since    establishment the    Company launched 3    projects – in                     ...
NUR.KZ CASE STUDY                                                         Jun 2009: new functionality added    Nur.kz webs...
NUR.KZ CASE STUDY                                                      Oct 2010:    Nur.Kz is an                          ...
NUR.KZ’S REGIONAL EXPANSION                                               •   Nur.kz has more than 30 services with a loca...
CONTACT DETAILS    VASILY ULIANOV    Partner, Genesis Technology Partners    Tel.    +7 (777) 681 56 68    Fax.    + 7(727...
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How tocreate a successfulhybridof the information portalandsocial networkin Kazakhstan

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How tocreate a successfulhybridof the information portalandsocial networkin Kazakhstan

  1. 1. How to create a successful hybrid of theinformation portal and social network in Kazakhstan
  2. 2. LOCAL PORTAL MODEL IS WELL-ESTABLISHED AND WORKS ON NUMEROUS MARKETSNumber of markets • Every developed market we know has a local /have its own local US, UK global portal (Yahoo) operating on it and havingportals strong positionsBarriers for entry onthis market are quite Poland • A local portal may successfully compete with globalhigh as a portal needsto operate a bunch of players (i.e. Baidu in China or Mail.ru in Russia)15-30 services whichrequires a lot of Chinaprogramming • Recent Mail.ru IPO confirmed investor belief into the business model - the website was valued at $5 Vietnam bln and the stock soared 30% immediately after the placement Russia • Some markets has more than one local portal which all are profitable and growing – i.e., there are 3 strong local portals in Ukraine Ukraine • Barriers for entry are generally quite high as a portal Belorussia needs to operate a bunch of 15-30 services which requires a lot of programming Latin America • A local portal may earn up to 5% of total advertisement market in the country Japan
  3. 3. TUT.BY – A LEADING PORTAL IN BELARUSTUT.BY is a leadinginternet portal in • TUT.BY is one of the most successful internetBelarus and a symbolic businesses in the CIS and a symbolic name in Belarusname for Belarusians • Launched in 2000, in 2003 the portal reached dominating positions in Belarus. Currently more than 1The website is a leaderin monetization in mln ppl out of 10 mln country population are visiting theBelarus having 70% of website dailyinternet market of thecountry and around • 95% of all Belarusians connected to Internet visit5% of total TUT.BY at least once a monthadvertisement market • The website is the leader in monetization as well as inof the country monthly audience in Belarus successfully competingTUT.BY is a role model against Russian and global players Source: Alexa.comof what a new portal • 80% of website revenue comes from advertising, themay reach in 3-5 years rest is paid services and SMSsince launch • The website has more than 40 services with a local approach. Belarusians do use Mail.ru or Yahoo.com for the e-mail services but they use TUT.BY to get local information – the website is not competing directly with the Russian / international players • TUT.BY employs around 130 ppl. It also has number of associated businesses including web hosting and shareholding in the largest advertising agency in the country Source: Alexa.com 3 TUT.BY is a role model of what a new portal may reach in 3-5 years since launch
  4. 4. HISTORY OF THE NUR.KZ In 2 years since establishment the Company launched 3 projects – in • Launched in Mar 2009 Kazakhstan, Azerbaijan • Currently - #1-2 website in Kazakhstan and Uzbekistan respectively • Monthly # of visitors – 2.3 mln ppl Key services • Mail • News • Web search • Tv-program • News • Translate • Weather • Weather4
  5. 5. NUR.KZ CASE STUDY Jun 2009: new functionality added Nur.kz website was Launch: Mar 2009 June 2010: daily number of visitors exceeds Daily # of visitors: 7,000 Dec 2009: in top-5 websites in 70,000. My.nur.kz launch launched from scratch Daily # of visitors: <100 # of services: 14 Kazakhstan in Mar 2009 # of services: 8 Daily # of visitors: 40,000 Average visitor spends around 15 minutes on the website and visits 11 pages per visit5
  6. 6. NUR.KZ CASE STUDY Oct 2010: Nur.Kz is an 50,000 profiles in my.nur.kz exceptional April 2011: Sept 2011: Oct 2010: success story – the Daily # of visitors reaches 100,000 Daily # of visitors reaches 150,000 Daily # of visitors reaches 200,000 portal reached leading positions in Kazakhstan in 1.5 years since launch6
  7. 7. NUR.KZ’S REGIONAL EXPANSION • Nur.kz has more than 30 services with a local approach. • Web 1.0 services have about 750 000 visitors • Launched in Mar 2009 • Web 2.0 services have about 1 200 000 visitors • Currently - #1-2 website in Kazakhstan • Total monthly audience is more than 1,5 visitors from Kazakhstan • Monthly # of visitors – 2.3 mln ppl • Day.az has more than 20 services with a local approach. • Web 1.0 services have about 650 000 visitors • Web 2.0 services have about 160 000 visitors • launched in Jul 2010 • Currently - #1 website in Azerbaijan • Total monthly audience is more than 700 visitors from Azerbaijan • Monthly # of visitors – 1 mln ppl • Olam.uz has more than 10 services with a local approach. • Web 1.0 services have about 90 000 visitors • Uzbekistan • Launched in Jan 2011 • Web 2.0 services have about 20 000 visitors • Total monthly audience is more than 100 000 visitors7
  8. 8. CONTACT DETAILS VASILY ULIANOV Partner, Genesis Technology Partners Tel. +7 (777) 681 56 68 Fax. + 7(727) 262 70 45 E-mail: vasily.uliyanov@nur.kz Dostyk pr, 202, Forum Business Center | Almaty, Kazakhstan8

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